Mason Hale founded frog's digital technology practice in 1998. He and his team provide the specialized technical expertise required to realize the innovative and often boundary-expanding solutions frog creates for its clients. As Chief Technologist, Mason has lead or supervised a wide range of software development projects including T-Mobile's online storefront, Windows Media Player skins and 3D music visualizations for Microsoft, Sun Microsystems's corporate and developer community websites, and prototype-creation for clients including Dell Computer, SAP, i2 Technologies, and Nextel, among others. Prior to joining frog, he founded and operated a technology consulting firm, which specialized in building electronic commerce-based applications. From 1994 to 1996, he held the position of Director of Internet Services at WebEdge, Inc., a technology consulting firm that produced a series of popular Internet-related conferences.