Rob Farley runs LobsterPot Solutions. He is an MCM, MVP, MCT, PDW Trainer, and proud Arsenal supporter. He spends a lot of his time either tuning queries or helping people with their BI systems, from small in-house data warehouses to large PDW implementations. His presentation style and his insight into the complex made simple and profound make him unique in the SQL Server community, with or without his guitar. He blogs at and is on Twitter at @rob_farley.