Sanjay Soni is a Sr. Technical Product Marketing Manager for Power BI + end to end business analytics in the Data and IOT Platform Marketing team at Microsoft. Passionate about experiences with end to end business analytics including BI, machine learning, DW, Big Data etc. An accomplished IT, sales and marketing professional with MS (MIS) and 22 years of experience in various roles including product marketing, evangelism, technical pre-sales, customer onboarding, program management, consulting, training, technical writing and team management. Known for passion, enthusiasm, driving structure and delivering results for customers and partners. He is an MCDBA and MCTS. Sanjay has authored and presented a variety of papers and sessions at various industry conferences (Ignite, Strata Hadoop, Tech-Ed, PASS, TDWI etc.) with papers published in SQL Server magazine etc. Sanjay presents regularly during conference keynotes/foundation sessions, executive briefings and direct customer engagements.