My name is Arik Cohen and I am a Principal Lead Program Manager on the Windows Store team. I've been at Microsoft 15 years and have spent the last 10 years in Windows. Before joining Windows I was the Group Program Manager for MSN Shopping. My team is responsible for all of the commerce and licensing functionality of the Windows Store. We make it possible for developers to easily create trial versions of their apps and also enable in-app offers. Most of my free time is spent with my two young children. I am also a certified sport-a-holic - I take an inordinate amount of pleasure out of realizing that my hometown Dallas Mavericks are NBA champions. After destroying both knees playing pick-up basketball, I've picked up a passion for jogging (and eventually I'll be able to run quickly as well).