Ezana Raswork is the Founder and CEO of Africa 118 which is the leading provider of Digital Marketing Services to SMEs in East Africa. Ezana has over 20 years of experience in various senior general management, online local search, mobile telecommunications and consumer marketing roles. Prior to founding Africa 118, Ezana was a Senior Vice President at Postmedia, Canada's largest newsmedia publisher. Before that, Ezana was the Vice President of Business Development at Yellow Pages in Canada where he led the Company’s entry into new vertical segments and mobile platforms. Ezana has an extensive marketing background that he gained from senior marketing roles at Fido Solutions (Canadian mobile operator) and over his 11 years at Procter and Gamble.