Fred Samson is currently Vice President, Mobile Programs at SAP AG. He’s been with the company since 2001 in various product design and product management roles. In his daily role, Fred leads a team of designers, helping SAP customers explore the value they can achieve using the company latest offerings. Fred’s current favorite topics include using machine to machine connectivity to create new experiences for users, designing consumer friendly interfaces to re-define business processes and using Big Data to change the way we live our daily lives. He spends half his time in SAP’s Palo Alto office and the other half on the road at the company’s leading events.