As an engineering manager in the Ads Research & Development team, Ian Ferreira is charged with building out the ad solution experiences for Microsoft Display Advertising business. He leads a multi-disciplinary engineering team focused on ad products for Windows 8 and Ads-in-Apps. Before his current role, Ferreira served as the chief architect for the Microsoft Ad Exchange (formally AdECN) helping build out the exchange technology and business strategy for supporting the entire volume of the Microsoft remnant inventory. Prior to focusing on Display, Ferreira led engineering teams working on Paid Search in Microsoft adCenter. His teams worked on products ranging from the redesign of the web user interfaces, the release of the first desktop client, external API frameworks to internal projects focused on developer efficiency and tooling. Ferreira began his career at Microsoft in 2004, working on building the internal Service Oriented Architecture management platform. Before joining Microsoft, Ferreira was a Sr Project Engineer with OgilvyInteractiveâ„¢ in New York working on top brands’ technology and advertising solutions after transferring from Ogilvy South Africa in 2001. Ferreira earned a bachelor's degree in Electronic Engineering from the University of Stellenbosch, South Africa. He and his wife and 2 children live in Washington.