James Rowland-Jones (JRJ) is a Principal Program Manager at Microsoft. He is part of the Azure SQL Data Warehouse team and is passionate about delivering highly scalable solutions that are creative, simple and elegant in their design. JRJ is also a keen advocate for the worldwide SQL community. He has previously served on the Board of Directors for PASS and helped organise SQLBits. James was awarded Microsoft’s MVP accreditation from 2008 - 2015 for his services to the community.