Matt Goswell has over 20 years’ experience in business systems and enterprise databases including mainframe and distributed computing architecture and is a passionate evangelist of SQL Server and the Microsoft Analytics Platform System. Matt's core role is focused on Analytics Platform System (what was Parallel Data Warehouse) as a product within Microsoft, working within the APS Centre of Excellence as an Architect. He engages directly with customers and partners to understand their problems and deliver solutions which leverage the Microsoft APS appliance, our Windows Azure services or combination of both, commonly termed as hybrid. Matt also provides pre-sales support to the broader field, delivering and formalizing architecture and consulting engagements through the field services organizations, including enabling business to become more agile and deploy solid architectural approaches upon fast resilient platforms. Matt is married to Samantha and they have a son Tarron, a beagle called Lottie and a cat called Bonnie. He enjoys spending time with family, making noise in his home studio as well as going off-roading in his '86 Jeep Cherokee and riding his '85 Yamaha Genesis motorcycle.