Neal Cross is Microsoft’s Financial Services Industry Director for the Asia region. As a senior leader on Microsoft’s worldwide financial services team, he provides banking and financial services expertise to strategic partners and enterprise customers throughout Asia. He joined Microsoft in 2005 from ICC Information in London (later Dun and Bradstreet) where he was the group product manager for their UK and European credit checking products. Before joining the Asia regional team in 2010 Neal was the Banking Innovation Lead in the Microsoft Australia subsidiary. In 2012 he was recognized within Microsoft WW as a leading innovation expert and now runs a 250 person community looking at the future of this industry. Neal has a long history in the IT industry and started developing computer games at a young age which has left him with a keen appreciation of engaging and intuitive software.