As Business Unit Manager of Datacom’s northern region CRM Practice, Paul is responsible for driving the Microsoft Dynamics CRM strategy, sales & marketing and delivery for Datacom. Paul been working in the CRM space since 2000 and has significant CRM consulting experience specifically in pharma, FMCG, high tech and financial industries. Paul joined Datacom in 2009, prior to that Paul spent a number of years as a CRM consultant in Europe, Asia and US implementing CRM solutions for multinational pharmaceutical companies, and prior to that Paul worked for CRM vendor StayinFront. Paul has a background in software development.