Will is Microsoft's User Experience Evangelist for the western region of the United States. Will has been leading experience design teams to successful launches for the last 10 years. In each of his roles, he's focused on fostering innovation through finding the intersection of the needs of experience ('What is desirable to users?'), business ('What is viable in the marketplace?'), and technology ('What is possible?'). He's worked in a variety of different consulting environments from his own, to large management consulting organizations. As a Director of Experience Strategy, Will led the experience design portion of some of Scient's largest projects. Will also helped in redesigning Scient's delivery processes. Will created and led the User Experience group at GTECH. While there, he led the redesign of GTECH's industry leading lottery services applications. Today, these applications are used to run lotteries across the United States and Europe. Will was a Lead Information Architect at group at Walmart.com, focusing on Digital Music, Photos and Videos. While at Walmart, Will led the induction of AJAX into the site, yielding a significant improvement in conversion and average order size. Most recently, Will was the Director of Experience at Flock. The 0.7, 0.9, and the current 1.0 release are largely based on Will's work. Will has a BA in the History of Art from Vassar College. He enjoys photography, cooking and travel.