Rethink the Modern Mobile App: An Intro to Mobile Development
Almost half of daily internet access occurs via mobile with the average user engaging with their device over 2500 times per day! And while many have 80+ apps installed, most users engage with <10 apps on a regular basis, with ~40% of apps being uninstalled due to lack of use. What does this mean to you as a new developer? Mobile app development is both a huge opportunity and a constant challenge. In this talk we'll look at the mobile development landscape – from native apps to multi-platform development and mobile web. We'll talk about design challenges and personalizing user experiences to match diverse contexts. And we'll look at emerging paradigms in dual-screen and multi-posture devices (e.g., Surface Duo) and talk about how we can leverage these technology advances to rethink the modern mobile app.