"I talked to our CEO, he said I didn't have to bother with this stupid new CRM system" – Senior sales guy in to the junior sales guys at in 'Fikarummet' half a year before the new CRM system was declared a total failure.
Ever tried implementing new systems? New CRM- or business systems? Was your experience that you put a lot of effort in the technical aspects when you really should have put more effort into the actual implementation into the organization? You are not alone. Dr. John P. Kotter of Harvard Business School has written a book on this, join CRM MVP Gustaf Westerlund as he walks us through the 8 step process to salvation!