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With designing and developing a Windows Phone application you just took the first steps on the full life cycle of a mobile application. The next important step is the publishing and marketing of your application, while keeping a monetization model in mind. This session will cover all of those topics. Choosing the right model (paid or ad-funded) and getting your app noticed both inside and outside the marketplace and effectively monitoring the results. This session will help you get the most out of your application. These subjects will be covered: - Things to consider when submitting the application to the App Hub. Choosing the right description, keywords, etc. - Smart use of Trial and Advertisement API - Getting the app noticed online (for example using social media) - Monitoring the app's performance with App Hub reports and tools like Distimo
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