Microsoft BizTalk RFID brings a new approach to RFID with the potential to break through the technical and business barriers that have prevented the technology from reaching a critical mass worldwide. Microsoft BizTalk RFID is an innovative device management and event processing platform at the edge of the enterprise. It is designed to provide a scalable, extensible platform for development, deployment, and management of rich RFID and sensor solutions. This talk highlights the key features of BizTalk RFID and shows developers and IT professionals how much easier it is to bring innovative solutions to market than ever before. With Ryan CrawCour and Frikkie Bosch.