The New SharePoint based Digital Marketing Platform


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SharePoint has been widely adopted across the world as the de facto standard for collaboration within the firewall. In FY11, Microsoft is reinforcing SharePoint as a platform to support not just business productivity but also helping digital internet properties to quickly reach customers, retaining loyalty and generating new revenue. The new SharePoint based Digital Marketing platform incorporates search-based technology that aids users in rapidly finding the information they’re seeking, for example aiding in deflecting calls from customer call centres and helping customers to easily find the products, services and information they need. In this presentation, the audience can learn about the vision, business values, new features and the personalisation accelerator for the platform...
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