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SQL Server Data Mining is the crown jewel of the Microsoft BI stack, delivering Best of Breed data mining algorithms packaged for ready use. But these powerful tools remain neglected on the shelf of many shops in spite of the fact that, according to Gartner Group, BI is the top priority of IT organisations over the next 5 years, with the biggest skills gap in the data mining area. We’ll demystify the data mining algorithms, terminology and tools so you can apply the technology with ease to help your organisation look into its future and adapt as needed in the present, all without any need for a Cube. EB Games will join us to discuss how they have used Data Mining to improve their countrywide retailing operations.

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