Explore the how and why of great UI. If you believe you’re not an artist, that UI is subjective, or that a great UI is not worth the effort, then this session is for you. We’ll learn how to measure UI quality, covering user models, entry points, orienteering and discoverability. Regardless of whether you’re building desktop, Web or Mobile applications, you’ll learn how to reduce visual noise, lower barriers to entry, enhance clarity and make your applications a pleasure to use. It’s all about improving your customers' efficiency, and this session will show you how.