Today's Business Users expect more from their applications. They want the ability to enter freeform text i.e.: comments and description fields. Then they expect powerful search, filtering and grouping on any part of that string. AND they expect you to make it perform well. The full-text search capabilities in SQL Server 2008 provide the power to effectively deal with these requests. This session covers the full-text search system in SQL Server 2008, show why it's important, what can be done with it and how to implement and manage it. The benefits that SQL Server 2008 brings to full-text search will be highlighted along with upgrade details. If you haven't looked into full-text search or found limitations in earlier versions, we'll show you exactly why you should be considering it now.