How to answer the questions/queries your database users really wanted to actually ask: Introducing Integrated Full-Text Search in SQL Server 2008

Today's Business Users expect more! They want Integrate Full-text Search in their applications and in all interactions with the data. They want the ability to enter freeform text ie: comments & description fields, such as find 'drive' when they wanted 'drove, driving, drives'. Then they expect powerful search, filtering & grouping on any part of that string. And they expect you to make it perform well! This session focuses on a new integrated Full-Text Search Engine (iFTS) that SQL Server 2008 has introduced into the relational database to make search as fully integrated a feature of a database as SQL query or indexing or any other "traditional" database service. Come to this session to find out how combining strengths of search and database query provides a strong base for delivering innovative new features and capabilities.