In the latest release of Office SharePoint Server 2007, Microsoft added Web Content Management (WCM) capabilities for developers to enforce certain rules and a consistent user interface, but also to empower content owners by allowing them to edit and publish content around a controlled workflow and security configuration. These Publishing sites (aka: WCM sites) offer plenty of opportunities for customization to facilitate a powerful presence on the Internet. Come and see the different options for implementing a custom brand in your Publishing site as well as how to effectively do advanced customizations and styling with the powerful Content Query Web Part. In addition, you'll see how to implement a custom authentication process so users of your site do not have to reside in Active Directory to participate in social networking offerings.