Data has become a first-class element of the web. It drives mashups and makes data-driven AJAX and Silverlight applications possible. The ADO.NET Data Services Framework enables developers to create services that expose data over a REST interface using industry standard formats and semantics such as JSON and AtomPub. This demo-centric session will delve into the ADO.NET Data Services Framework by example, explore the value proposition for this new technology and describe how the framework integrates with hosted services (Windows Live) in the cloud.