Building on the momentum of SQL Server 2008, "R2" helps improve IT efficiency, empower end users to make better decisions through Self-Service Business Intelligence, and enable organisations to scale with confidence. Attend this session to learn what's new in R2 through highly interactive demonstrations. Presented in a "battle of the demos" format, we showcase the best of R2 through the eyes of the "Real World DBA" and the data-driven customer. See Application and Multi-Server management tools for resource optimisation and efficiencies across the application lifecycle, enhancements to Reporting Services including new visualisations of spatial data, and exciting new Self-Service BI capabilities enabled by Microsoft Excel.