Store submission is just the first step. Lessons from the launch of MovieJax.
Too often we focus just on the development of our apps and feel that once it's submitted we can relax. In reality it's just the start of the work. Learn what's needed to promote your app to users, garner glowing reviews, gather usage information and decide what the next update should be. Discover how we as developers fit in to the post launch activity and what we need to do to prepare for it.