Next generation Web platforms must be able to hurdle a high bar if they want to win the Web. IT managers need a Web platform that is more easily and securely managed and maintained as well as reliable and scalable, taking into account physical framework and virtualized frameworks as well as cloud. In this session, we review and discuss the Microsoft Web Platform roadmap. Additionally, we discuss how different IT organizations are selecting Web platforms that can help tightly integrate into the datacenter and provide reliability, security, and scalability for high transaction and rich media sites.