A Mobile Enterprise Application Platform (MEAP) allows corporate IT departments to support multiple mobile applications on a single platform. Gartner states that this market currently tops $1 billion and forecasts that 95% of the world's organizations will standardize on a single MEAP offering by 2012. Companies looking for a better ROI are moving to reusable platforms instead of building tactical, ad-hoc mobile solutions that support only a single app. Attendees of this session will learn how to save money by steering away from point solutions and on to Microsoft's MEAP stack. Come see what Microsoft's Next-Gen Mobile Enterprise Application Platform looks like and learn how it will support a broader range of mobile platforms and operating systems including Windows Phone 7.