Enterprise Information Management (EIM) is an industry term for managing your data for data integration, quality, and governance, and is an important part of the Microsoft SQL Server 2012 release. This session revolves around a demo which brings together our EIM functionality in SQL Server 2012 and which tells our Credible, Consistent Data story. We show you how SQL Server Integration Services (SSIS), Data Quality Services (DQS), Master Data Services (MDS) and other Microsoft technologies work together to provide a comprehensive EIM solution. #TEDBI310