WEBVTT

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Ladies and gentlemen.

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Welcome to the Microsoft Windows
10 devices briefing.

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>> There are moments.

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Moments that are about
more than technology.

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They are the moments
that shape our history.

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Great moments of innovation
that can change everything.

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[MUSIC]

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So let's inspire.

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[MUSIC]

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Create new experiences and
new possibilities.

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[MUSIC]

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Let's empower everyone
to go further.

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[MUSIC]

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To do great things.

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[MUSIC]

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Changing how we touch, interact,
and see the world around us.

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Because in the end,
it's not about the technology.

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It's about the person
who uses it.

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It's about you and
what you can do.

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[MUSIC]

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>> Hello everyone.

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>> [APPLAUSE]
>> Thank you.

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Thank you for joining us in this
amazing space in New York City.

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We're online via the Webcast
around the world.

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For our engineering team back
in Redmond, thank you for

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joining earlier than we've ever
asked you to join us before.

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But we are so honored to be here
today and show off, unveil,

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all your hard work.

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It's hard to believe, but
it's only been ten weeks

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since we started rolling out
Windows 10 around the world.

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Our team has been humbled by all
of the feedback we've received.

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Over the last year,
we've been building and

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shaping this product with
millions of Windows insiders.

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It's been the best
experience for

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all of us to work together and
shape this experience.

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And now, it's just pretty
amazing that 110 million devices

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are now running Windows 10.

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>> [APPLAUSE]
>> What

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have these millions of people
been doing with Windows 10?

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Well they've viewed 650 billion

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webpages with our new
Microsoft Edge browser.

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People are having more fun,
streaming over 120 years,

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120 years of gameplay

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have been streamed from Xbox's
to their new Windows 10 devices.

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And they're exploring the new
more personal experiences of

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Windows 10, asking Cortana
over 1 billion questions.

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And these millions of people
have not just been upgrading

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their current devices, the share
of Windows devices at retail has

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grown each month since Windows
10 has been available.

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>> [APPLAUSE]
>> And

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over these ten weeks these
millions of people has made

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over 1 billion visits to
our Windows App Store.

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And developers are seeing great
engagement from these over 1

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billion visits.

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Developer revenue has
increased four times

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since the Windows 10 upgrade
started rolling out.

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We're seeing increased
application usage on Windows 10.

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Netflix users are now spending
more time in the Netflix App

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than the Netflix website.

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And this early activity
is attracting new

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universal Windows Apps
to Windows 10.

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Today, we're very excited to
announce that Facebook will be

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building all new universal
Windows Apps for Facebook,

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Instagram, and Messenger.

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>> [APPLAUSE]
>> Additionally,

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we're excited to see new
universal apps for Soda Saga,

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CVS, Audible, Flipagram,
Uber, and many, many more.

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It's just been so

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fantastic to work with these
great developers on Windows 10.

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We've also been energized by
the response from IT pros.

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There's now over 8 million
business PCs already

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running Windows 10.

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Businesses around the world
are evaluating the security,

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identity and
information protection,

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the simplified management
deployment, and

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planning the roll out of Windows
10 to their organization.

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IT pros are telling us that
the security built into Windows

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10 is critical to keeping
their businesses safe.

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And the result of this is that
our business customers are now

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moving faster to Windows 10 than
they have ever before on any

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previous release of Windows.

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With over 50% of our managed
customers already starting their

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Windows 10 trials.

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Now today this morning, we're
gonna start the next chapter for

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Windows 10.

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With new devices designed for
Windows 10.

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From partners world wide and
from Microsoft.

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These new devices have
new chips, new hardware,

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new capabilities like
Windows Hello, Cortana, and

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Continuum, all made
possible by Windows 10.

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We're incredibly excited
by this device lineup.

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With devices designed for

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the best in entertainment,
health, productivity.

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Devices designed for
the workplace, for the home, for

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schools or on the go.

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Our partners have build
amazing new devices.

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Over the coming weeks we'll
be joining many of them

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around the world as they
unveil their device lineup.

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This is the best device
lineup we've ever had for

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Windows from our partners.

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But this morning, we're here to
talk about Microsoft devices.

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>> [APPLAUSE]
>> We

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design our Microsoft devices to
create and reinvent categories.

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Like we did with Xbox when
we added Xbox Live and

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enabled a new level of
multi-player gaming.

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More recently,

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like we did with Surface
when we created the tablet

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that can replace your laptop.

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Like where doing now with phones
in Continuum, Surface Hub,

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and HoloLens.

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Now speaking of Xbox,
this holiday

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we've got an incredible games
line up coming to Xbox One.

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The greatest games line
up in Xbox history,

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perhaps in console history.

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And this holiday,

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we'll be upgrading all
Xbox Ones to Windows 10.

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And they bring a whole
new Xbox experience, and

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bringing our Xbox gamers their
number one requested feature,

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the ability to play their Xbox
360 games, on their Xbox One.

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>> [APPLAUSE]
>> And

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there's no better way to
play all these games.

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A new limited edition consoles
that we're introducing this

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holiday.

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These consoles are inspired by
this year's biggest titles.

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Like my favorite
the Halo 5 console.

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That will be available October
20th with 1 terabyte of storage

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for $499.

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This holiday we also have
a new elite gaming controller.

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A controller like no other.

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This is the most advanced
gaming controller

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anyone has ever created.

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Bringing game changing accuracy
and speed to gameplay,

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not only on your Xbox One, but
also on your Windows 10 PC.

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>> [APPLAUSE]
>> So

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now, let me preview our
new TV ad for Xbox gaming,

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that we will launch
later this week.

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>> There are those
who take steps.

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[MUSIC]

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And those who make
the great leap forward.

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[MUSIC]

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>> Those who stay
as they are and

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those that become more than
they ever thought possible.

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[MUSIC]

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>> They compete and
are fearless.

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[MUSIC]

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>> There are those satisfied
by common pursuits.

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>> And those for

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whom the extraordinary
will never be enough.

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>> So ask yourself,
will you step or will you leap?

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[MUSIC]

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>> [APPLAUSE]
>> Now

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that's what we call
console-class graphics.

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Xbox One is going to bring
some serious fun this holiday.

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Now speaking of devices that
are breaking new ground,

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let's talk about HoloLens.

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>> [APPLAUSE]
>> Instead

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of immersing yourself in
a world of pixels on a screen,

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HoloLens brings experiences
into our real world.

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Opening a window,

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a new window into the future
of personal computing.

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Whether it's for productivity,
design, health care, or

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entertainment, HoloLens
creates innovative

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experiences that are simply not
possible on any other device or

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any other platform.

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As you've seen all year,
we've been so

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fortunate to work with great
partners across many industries.

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But today, we wanted to try
something a little different.

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And show you something we've
been developing internally and

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playing at home
with our families.

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It's an exploration in
mixed reality entertainment

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made possible by HoloLens.

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Let's take a look.

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>> [MUSIC]

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>> [APPLAUSE]

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>> Thanks, Sary.

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Today, we're excited to show
you mixed reality gaming on

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HoloLens.

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Specifically how HoloLens can
turn every room of your house,

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into a personalized
video game level.

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Now, to do that we're going to
be showing you a game codenamed

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Project X-Ray.

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We also have this custom camera
that can see a full view

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of every hologram.

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Dan sees all the holograms
he's looking at but

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this camera will show you
all of the action onstage.

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Now, Project X-Ray is a game
that can be played in any room,

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but today Dan's going to
be playing it here and

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you're going to see
him defend this stage

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from a mixed reality
robot invasion.

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Previously, we've shown
you how HoloLens can place

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amazing holograms in your world,
and

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how those holograms can interact
with the environment around you.

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But today, we want to take
mixed reality one step further.

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So, we've got something
new to show you.

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Holograms you can hold

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>> [MUSIC]

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>> This holographic gauntlet
is the weapon that Dan will

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be using while playing
Project X-Ray.

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You'll notice that
as he moves his arm,

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the hologram moves as well.

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This is a wearable hologram.

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And when you combine
technology like this,

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with the environment
understanding of HoloLens,

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you can do some pretty
spectacular things.

00:13:02.325 --> 00:13:07.269
>> [SOUND]
>> Nice,

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all right,
let's battle some robots.

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>> [SOUND]

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>> With HoloLens you're
completely untethered.

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Which means that Dan is
free to move around,

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as he shoots at enemies and
avoids their fire.

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With HoloLens the action
happens all around you.

00:13:35.600 --> 00:13:38.160
And thanks to spatial sound,
you'll hear the gameplay as

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though it's happening
in your room.

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You'll notice that the robots
know where the walls and

00:13:44.380 --> 00:13:46.970
the furniture are, and
they can use that knowledge to

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navigate and
plan attacks against you.

00:13:49.540 --> 00:13:51.310
Since each room is unique.

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Every game is customized to you.

00:13:53.254 --> 00:14:02.920
>> [SOUND]
>> That didn't work.

00:14:02.920 --> 00:14:03.990
What else do you got?

00:14:03.990 --> 00:14:04.790
>> Vortex mode.

00:14:07.315 --> 00:14:16.816
>> [SOUND]
>> Holograms

00:14:16.816 --> 00:14:19.200
behave just like real objects.

00:14:19.200 --> 00:14:22.045
They can interact with the
environment and with each other.

00:14:22.045 --> 00:14:28.618
>> [SOUND]

00:14:28.618 --> 00:14:32.998
>> [MUSIC]

00:14:32.998 --> 00:14:35.518
>> For larger enemies with
more powerful weapons,

00:14:35.518 --> 00:14:37.918
Dan can even use his
shield to defend himself.

00:14:37.918 --> 00:14:42.175
>> [SOUND]

00:14:50.998 --> 00:14:52.210
>> Nicely done.

00:14:52.210 --> 00:14:53.224
Looks like that's all of them.

00:14:53.224 --> 00:15:00.234
>> [APPLAUSE]
>> We hope you

00:15:00.234 --> 00:15:05.288
enjoyed Project X-Ray and mixed
reality gaming on HoloLens.

00:15:05.288 --> 00:15:08.518
But that's just a taste,
because with mixed reality

00:15:08.518 --> 00:15:12.044
entertainment, you never know
whats around the corner.

00:15:12.044 --> 00:15:17.220
>> [MUSIC]

00:15:17.220 --> 00:15:18.080
>> [SOUND]

00:15:32.883 --> 00:15:41.343
>> [APPLAUSE]

00:15:41.343 --> 00:15:42.420
>> That's just so cool.

00:15:44.040 --> 00:15:47.750
HoloLens is the only device that
mixes holograms into our world.

00:15:49.590 --> 00:15:53.640
Opening up these entirely
new computing experiences.

00:15:53.640 --> 00:15:56.255
HoloLens is packed with
space age technology,

00:15:56.255 --> 00:16:00.660
see-through HD
holographic lenses.

00:16:00.660 --> 00:16:01.640
Spatial sound.

00:16:02.660 --> 00:16:05.958
Sensors to map your environment
and understand your movements,

00:16:05.958 --> 00:16:09.130
and custom-build silicon,

00:16:09.130 --> 00:16:12.420
the world's first
holographic processing unit.

00:16:14.090 --> 00:16:16.600
And even with all
this technology,

00:16:16.600 --> 00:16:18.960
HoloLens is fully untethered.

00:16:20.250 --> 00:16:25.060
No wires, no phones,
no connection to a PC required.

00:16:25.060 --> 00:16:29.840
And now is the time
when we wanna

00:16:29.840 --> 00:16:33.920
unlock the creativity of
Windows developers worldwide.

00:16:33.920 --> 00:16:37.021
So starting today,
we're taking applications for

00:16:37.021 --> 00:16:39.580
the HoloLens development kit.

00:16:39.580 --> 00:16:45.182
Which will be available in
the first quarter of 2016 for

00:16:45.182 --> 00:16:47.031
$3,000.

00:16:47.031 --> 00:16:51.316
>> [APPLAUSE]
>> It has been so

00:16:51.316 --> 00:16:55.290
exciting to work with partners
in so many industries.

00:16:55.290 --> 00:16:58.770
NASA, Autodesk,
Case Western Reserve University.

00:16:58.770 --> 00:17:02.710
We've seen so many amazing
experiences that transform

00:17:02.710 --> 00:17:06.160
the way our partners work,
communicate and learn.

00:17:07.330 --> 00:17:11.570
And now, I just can't wait to
see what Windows developers

00:17:11.570 --> 00:17:14.180
are gonna do with
holographic computing.

00:17:17.570 --> 00:17:22.710
So now, let's talk about
another part of our lives

00:17:22.710 --> 00:17:25.840
where Microsoft devices can
have a meaningful impact.

00:17:28.410 --> 00:17:30.980
We designed
the Microsoft Band to help

00:17:30.980 --> 00:17:32.610
people take control
of their health and

00:17:32.610 --> 00:17:37.380
fitness in a more personalized
way, from seasoned athletes

00:17:37.380 --> 00:17:40.450
to people who are renewing
their commitment to fitness.

00:17:42.200 --> 00:17:45.284
Here's the new Microsoft Band.

00:17:45.284 --> 00:17:46.816
>> [APPLAUSE]

00:17:46.816 --> 00:17:52.088
>> [MUSIC]

00:17:52.088 --> 00:17:52.910
>> Limits.

00:17:55.610 --> 00:17:57.016
They're there to be pushed.

00:17:57.016 --> 00:18:00.176
[MUSIC]

00:18:00.176 --> 00:18:01.074
Challenged.

00:18:01.074 --> 00:18:04.254
[MUSIC]

00:18:04.254 --> 00:18:05.114
Exceeded.

00:18:05.114 --> 00:18:08.592
[MUSIC]

00:18:08.592 --> 00:18:11.769
Limits are things to go beyond.

00:18:11.769 --> 00:18:12.401
>> Got it.

00:18:12.401 --> 00:18:14.951
I'm on my way.
[MUSIC]

00:18:14.951 --> 00:18:18.351
>> To look at in your rear view
mirror while you move forward.

00:18:18.351 --> 00:18:24.631
[MUSIC]

00:18:24.631 --> 00:18:26.771
So live.

00:18:26.771 --> 00:18:28.271
With nothing
standing in your way

00:18:28.271 --> 00:18:33.448
[MUSIC]

00:18:33.448 --> 00:18:36.670
Introducing the new
Microsoft Band.

00:18:37.970 --> 00:18:41.998
For people who wanna live
healthier and achieve more.

00:18:41.998 --> 00:18:52.448
[MUSIC]

00:18:52.448 --> 00:18:54.415
With Microsoft Band,

00:18:54.415 --> 00:18:59.496
there are no limits to what you
can do, so do great things.

00:18:59.496 --> 00:19:03.882
[MUSIC]

00:19:03.882 --> 00:19:11.678
>> [APPLAUSE]
>> I'm so

00:19:11.678 --> 00:19:15.162
excited to tell you about
the new Microsoft Band.

00:19:15.162 --> 00:19:17.759
I'm Lindsey and
I'm on the Microsoft Band and

00:19:17.759 --> 00:19:19.162
Microsoft Health team.

00:19:19.162 --> 00:19:20.750
I love my band.

00:19:20.750 --> 00:19:22.970
It goes everywhere I go.

00:19:22.970 --> 00:19:27.200
I run, hike, cycle, and mostly
importantly I train with it.

00:19:27.200 --> 00:19:28.710
Over the course of
the past ten years,

00:19:28.710 --> 00:19:31.750
I've spent most of my free time
running marathons and finishing

00:19:31.750 --> 00:19:34.810
a couple of half Ironman
triathlons along the way.

00:19:34.810 --> 00:19:36.230
But don't get me wrong,

00:19:36.230 --> 00:19:39.650
I am solidly a middle
of the pack athlete.

00:19:39.650 --> 00:19:42.490
But now that I live in the
Pacific Northwest, I am earning

00:19:42.490 --> 00:19:44.970
my street cred by training for
my first ultra marathon.

00:19:44.970 --> 00:19:49.460
And the Microsoft Band has
totally optimized my training.

00:19:50.600 --> 00:19:53.553
I can now completely and
systematically achieve so

00:19:53.553 --> 00:19:55.548
much more than
a personal record.

00:19:55.548 --> 00:19:57.849
I can achieve my personal best.

00:19:57.849 --> 00:19:58.851
And you can too.

00:19:58.851 --> 00:20:02.088
Wherever you are on
your health journey.

00:20:02.088 --> 00:20:04.446
Since the Microsoft Band
launched last year,

00:20:04.446 --> 00:20:06.930
we've been incorporating
customer feedback.

00:20:08.210 --> 00:20:11.720
Customers provided great
feedback on functionality,

00:20:11.720 --> 00:20:13.910
hardware and partnerships.

00:20:13.910 --> 00:20:17.650
And we took that feedback along
with our own midday team runs,

00:20:17.650 --> 00:20:20.260
Friday fitness workouts, and

00:20:20.260 --> 00:20:23.360
Microsoft research
scenario-based ideation.

00:20:23.360 --> 00:20:28.080
Hey, what would cyclists,
golfers, and gym rats want?

00:20:28.080 --> 00:20:31.650
We kept grinding to push
the product, innovate,

00:20:31.650 --> 00:20:33.880
improve experiences for you.

00:20:35.120 --> 00:20:37.720
Now, I just wanna share some
of my personal favorite

00:20:37.720 --> 00:20:39.360
things about the Band.

00:20:39.360 --> 00:20:43.870
First, the design when we set
out to create this version,

00:20:43.870 --> 00:20:46.240
we had a couple of
design principles.

00:20:46.240 --> 00:20:48.930
Optimize for the individual
who goes to work and

00:20:48.930 --> 00:20:50.510
enjoys working out, like me.

00:20:51.820 --> 00:20:56.031
Make it breathable and flexible,
no rigidity in any directions,

00:20:56.031 --> 00:20:58.975
no uncomfortable shoulders,
no hard edges.

00:20:58.975 --> 00:21:02.574
And above all, it must curve
nicely around the wrist.

00:21:02.574 --> 00:21:08.180
>> [APPLAUSE]
>> Yeah, awesome.

00:21:08.180 --> 00:21:12.014
So we figured out a way to
optimize the screen size and

00:21:12.014 --> 00:21:15.077
redesign the screen itself so
it curves.

00:21:15.077 --> 00:21:17.163
Plus with the Gorilla Glass,

00:21:17.163 --> 00:21:20.668
the organic LED screen
is scratch-resistant and

00:21:20.668 --> 00:21:25.014
optimized to be more responsive
to touch, which is amazing.

00:21:25.014 --> 00:21:25.711
Right on.

00:21:25.711 --> 00:21:29.710
>> [APPLAUSE]
>> But we also brought all of

00:21:29.710 --> 00:21:31.920
the well loved features
from the original band.

00:21:31.920 --> 00:21:35.030
So that means you've got
your onboard GPS mapping,

00:21:35.030 --> 00:21:37.500
UV monitoring, guided workouts.

00:21:37.500 --> 00:21:39.371
You can track your sleep and
your calories.

00:21:39.371 --> 00:21:44.021
You can also setup customizable
notifications for your calls,

00:21:44.021 --> 00:21:46.700
texts, emails and
social updates.

00:21:46.700 --> 00:21:50.982
Cortana integration.

00:21:50.982 --> 00:21:53.070
So, let's say you
miss a workout.

00:21:53.070 --> 00:21:55.527
Cortana will offer to
reschedule it for you.

00:21:55.527 --> 00:21:58.255
It'll keep you updated on your
calorie expenditure throughout

00:21:58.255 --> 00:22:00.080
the day with a constantly
updating graph.

00:22:02.140 --> 00:22:05.366
But our customers asked for
something specific,

00:22:05.366 --> 00:22:07.061
a way to track elevation.

00:22:07.061 --> 00:22:07.920
I get it.

00:22:07.920 --> 00:22:10.579
I love spending time
in the mountains.

00:22:10.579 --> 00:22:13.992
So, we added an 11th sensor,
a barometer.

00:22:13.992 --> 00:22:18.867
>> [APPLAUSE]
>> Now

00:22:18.867 --> 00:22:21.666
you can track your fitness
with even more precision by

00:22:21.666 --> 00:22:24.670
measuring elevation
changes in real time.

00:22:24.670 --> 00:22:27.330
Great for hiking, biking or
just climbing stairs.

00:22:29.230 --> 00:22:32.150
Now this is truly awesome work
to be contributing to for

00:22:32.150 --> 00:22:32.760
me personally.

00:22:33.840 --> 00:22:36.430
Our research shows as
customers are using the Band,

00:22:36.430 --> 00:22:37.560
they're burning more calories.

00:22:39.050 --> 00:22:40.880
They're using the Band
to track their run and

00:22:40.880 --> 00:22:42.200
they're running
longer distances.

00:22:43.200 --> 00:22:45.870
They're increasing their workout
times and they're analyzing

00:22:45.870 --> 00:22:48.650
their sleep patterns to maximize
their rest between workouts.

00:22:49.980 --> 00:22:52.720
The Band is providing
information that is useable,

00:22:52.720 --> 00:22:54.060
crunchable and applicable.

00:22:55.700 --> 00:22:58.060
It doesn't matter if you're a
serious athlete halfway through

00:22:58.060 --> 00:23:00.810
an amazing career or if you just
wanna understand your sleep,

00:23:00.810 --> 00:23:03.390
track it and jog around the
neighborhood for the first time.

00:23:05.460 --> 00:23:08.130
Now I have been using
the new Band during my recent

00:23:08.130 --> 00:23:09.570
marathon training.

00:23:09.570 --> 00:23:12.240
And like a lot of runners,
I can really get into my data.

00:23:13.510 --> 00:23:16.620
With the Microsoft Band,
I have constant and

00:23:16.620 --> 00:23:20.490
immediate access to big data,
my own big data.

00:23:20.490 --> 00:23:24.410
My every run, my every
step my every workout and

00:23:24.410 --> 00:23:25.540
my every night of sleep.

00:23:26.810 --> 00:23:30.040
With Microsoft Health, which
powers the Band, I can dig right

00:23:30.040 --> 00:23:33.200
into that stuff as soon as I've
finished a run or an exercise.

00:23:34.730 --> 00:23:37.940
This makes it usable data that
can help me optimize more than

00:23:37.940 --> 00:23:40.009
my workout, but
my post workout rest.

00:23:42.190 --> 00:23:44.760
As you can see from
the details of my recent run,

00:23:44.760 --> 00:23:47.800
I understand my low peak and
average heart rate

00:23:47.800 --> 00:23:50.990
using the continuous heart rate
monitor which is on the Band.

00:23:50.990 --> 00:23:54.470
I understand how my calorie burn
breaks out in carbs versus fats

00:23:54.470 --> 00:23:56.240
and properly refuel after a run.

00:23:57.570 --> 00:24:00.160
I also have insight on my
recovery as detailed in my

00:24:00.160 --> 00:24:00.959
cardio benefit.

00:24:02.510 --> 00:24:06.339
Only the Microsoft Band
does this.

00:24:06.339 --> 00:24:12.178
>> [APPLAUSE]
>> Pretty awesome.

00:24:12.178 --> 00:24:15.070
One of the most important,
measurable components of

00:24:15.070 --> 00:24:17.962
fitness is VO2Max which is
simply the maximum amount

00:24:17.962 --> 00:24:21.150
of oxygen your body can
process in one minute.

00:24:21.150 --> 00:24:24.610
So women my age can hit about
40 or 50 with solid training.

00:24:25.870 --> 00:24:29.110
Now compare that to endurance
cyclists who can hit about 80 or

00:24:29.110 --> 00:24:30.610
90, which is insanely amazing.

00:24:31.900 --> 00:24:35.035
But what was once a trip for
hardcore athletes to a serious

00:24:35.035 --> 00:24:38.495
training center, and a bunch of
straps attached to your face,

00:24:38.495 --> 00:24:41.651
hopping on a treadmill,
is now available on your wrist.

00:24:41.651 --> 00:24:44.591
As the Band tracks heartbeat
plus our algorithm,

00:24:44.591 --> 00:24:47.328
we an estimate your
maximum volume of oxygen.

00:24:47.328 --> 00:24:50.261
And trust me,
it's not a very fun test,

00:24:50.261 --> 00:24:52.169
that image you saw was me.

00:24:52.169 --> 00:24:57.266
So when I say only the Microsoft
Band does this, that's amazing.

00:24:57.266 --> 00:25:04.247
>> [APPLAUSE]
>> Now,

00:25:04.247 --> 00:25:07.557
we're committed to delivering
tech powered insights for every

00:25:07.557 --> 00:25:11.890
day athletes no matter the sport
you play and that includes golf.

00:25:11.890 --> 00:25:13.960
And while I'm still punishing
myself by trying to

00:25:13.960 --> 00:25:16.580
learn the game,
the Band is truly helping me.

00:25:18.460 --> 00:25:19.140
First of all, it

00:25:19.140 --> 00:25:22.170
provides unprecedented
automatic shot detection.

00:25:22.170 --> 00:25:24.660
So that means it knows
whether I'm potting,

00:25:24.660 --> 00:25:27.210
if I'm driving the ball,
if I'm taking practice swings,

00:25:27.210 --> 00:25:29.770
and it doesn't count
my practice swings.

00:25:29.770 --> 00:25:33.130
This is all delivered based
on our built-in gyroscope,

00:25:33.130 --> 00:25:35.040
accelerometer, and
vibration sensors.

00:25:36.460 --> 00:25:37.810
When I walk up to the tee box,

00:25:37.810 --> 00:25:41.330
it actually knows what tee I'm
at, the distance to the green,

00:25:41.330 --> 00:25:44.140
the calories I've spent,
and my heart rate.

00:25:44.140 --> 00:25:45.990
It's like having your
own virtual golf caddy.

00:25:48.170 --> 00:25:50.980
And when my round's complete,
I get an automatic score card.

00:25:52.600 --> 00:25:55.250
Only the Microsoft Band
does all of this.

00:25:57.500 --> 00:26:00.450
The new Microsoft Band is the
only wearable device that offers

00:26:00.450 --> 00:26:04.460
this kind of deep functionality
across iOS, Android and

00:26:04.460 --> 00:26:05.930
importantly, Windows devices.

00:26:07.440 --> 00:26:10.060
And Microsoft Health is now
a Windows app that works across

00:26:10.060 --> 00:26:11.360
your phone and PC.

00:26:11.360 --> 00:26:13.580
Providing you all of this
data wherever you are.

00:26:13.580 --> 00:26:16.330
On the green, on a bike,
it's amazing.

00:26:17.970 --> 00:26:20.850
But we know our customers have
partnerships and relationships

00:26:20.850 --> 00:26:23.340
and communities of data outside
of Microsoft Health and

00:26:23.340 --> 00:26:24.680
Microsoft Band.

00:26:24.680 --> 00:26:27.360
So throughout the last year,
we have worked to bring in these

00:26:27.360 --> 00:26:30.670
new partners, as you can see,
an amazing list.

00:26:30.670 --> 00:26:34.060
And we're ensuring these
experiences are risk-optimized.

00:26:34.060 --> 00:26:37.410
So if you want to use Uber,
you're just one touch away.

00:26:38.560 --> 00:26:40.790
If you want to do a guided
workout with Gold's Gym,

00:26:40.790 --> 00:26:41.770
you're just one touch away.

00:26:43.120 --> 00:26:45.970
If you wanna stay connected
via Facebook, one touch away.

00:26:47.690 --> 00:26:49.520
Today we're thrilled to
announce another new partner.

00:26:50.750 --> 00:26:53.200
Lose It is one of the top
nutrition trackers in the world.

00:26:54.460 --> 00:26:57.130
With one glance at your
Microsoft Band, you know

00:26:57.130 --> 00:26:59.740
how many calories you've burnt,
how many you have left

00:26:59.740 --> 00:27:02.560
to consume, and how many steps
you'll need to take before you

00:27:02.560 --> 00:27:04.120
grab another latte on
your way out today.

00:27:06.200 --> 00:27:08.979
And what's truly exciting
is you won't have to

00:27:08.979 --> 00:27:11.210
wait long to get
a new Microsoft Band.

00:27:11.210 --> 00:27:15.140
You can pre-order the Band later
today, and it will be available

00:27:15.140 --> 00:27:18.582
beginning October 30th and
will retail for $249.

00:27:18.582 --> 00:27:27.685
>> [APPLAUSE]
>> The Microsoft Band

00:27:27.685 --> 00:27:30.310
is ready to be a bit part
of your health story.

00:27:31.390 --> 00:27:34.230
It's your coach to get
you to the start line.

00:27:34.230 --> 00:27:37.500
It's your pacer who helps
you train and race.

00:27:37.500 --> 00:27:40.357
It's your personal assistant
who helps you keep on

00:27:40.357 --> 00:27:42.090
top of day to day life and work.

00:27:42.090 --> 00:27:43.948
No matter your sport.

00:27:43.948 --> 00:27:47.697
>> No matter your health story,
the Microsoft Band is here to

00:27:47.697 --> 00:27:51.227
help you live healthier and
achieve more, thank you.

00:27:51.227 --> 00:27:52.469
>> [APPLAUSE]

00:27:52.469 --> 00:27:58.924
>> [MUSIC]

00:27:58.924 --> 00:27:59.780
>> Thank you Lindsay.

00:28:01.540 --> 00:28:06.535
Now, let's talk about devices
that we designed to make people

00:28:06.535 --> 00:28:09.372
more productive
than ever before.

00:28:09.372 --> 00:28:12.913
Let's talk about Surface and
Lumia.

00:28:12.913 --> 00:28:20.641
>> [APPLAUSE]
>> Surface

00:28:20.641 --> 00:28:25.546
is the iconic Microsoft device
for people who wanna be

00:28:25.546 --> 00:28:30.895
productive it is the tablet
that can replace your laptop.

00:28:30.895 --> 00:28:36.152
In just three years, Surface has
grown from a $0 business for

00:28:36.152 --> 00:28:39.834
Microsoft to over
$3.5 billion a year.

00:28:39.834 --> 00:28:45.786
>> [APPLAUSE]
>> Now Both Dell and

00:28:45.786 --> 00:28:50.340
HP are reselling Surface to
their business customers.

00:28:50.340 --> 00:28:54.677
And the entire Windows ecosystem
has embraced this category which

00:28:54.677 --> 00:28:56.923
Surface created of 2-in-1s,

00:28:56.923 --> 00:29:00.031
with sales more than
doubling in the last year.

00:29:00.031 --> 00:29:06.360
>> [APPLAUSE]
>> We see our opportunity

00:29:06.360 --> 00:29:11.040
with Lumia, like we once looked
at the opportunity with Surface.

00:29:11.040 --> 00:29:15.420
To reinvent the category and
make people more productive in

00:29:15.420 --> 00:29:18.582
new ways, and
customers are responding.

00:29:18.582 --> 00:29:22.982
In the last year almost
1,000 new business have

00:29:22.982 --> 00:29:26.882
chosen Lumia to help
them be more productive.

00:29:28.264 --> 00:29:30.882
So now let's hear
from the person we've

00:29:30.882 --> 00:29:35.870
recently chosen to lead the
entire Microsoft device family.

00:29:35.870 --> 00:29:39.567
Please welcome Panos Panay to
share some more news with you.

00:29:39.567 --> 00:29:41.227
>> [APPLAUSE]

00:29:41.227 --> 00:29:44.489
[MUSIC]

00:29:44.489 --> 00:29:54.597
[APPLAUSE]

00:29:54.597 --> 00:29:57.474
>> [LAUGH] Wow,

00:29:57.474 --> 00:30:02.659
that was kinda cool.

00:30:02.659 --> 00:30:04.071
Welcome.

00:30:04.071 --> 00:30:06.470
It's great to see you,
it's great to see you.

00:30:06.470 --> 00:30:07.610
Terry, thank you man.

00:30:07.610 --> 00:30:09.620
I'm unbelievably excited
to be here today.

00:30:09.620 --> 00:30:10.430
We've got a lot to talk about.

00:30:10.430 --> 00:30:11.580
What did you guys
think about Holo demo?

00:30:11.580 --> 00:30:13.369
Was that killer?
>> [APPLAUSE]

00:30:13.369 --> 00:30:13.869
>> My god.

00:30:13.869 --> 00:30:15.877
>> [APPLAUSE]

00:30:15.877 --> 00:30:17.037
>> It blew me away.

00:30:17.037 --> 00:30:18.427
When I saw it, it blew me away.

00:30:18.427 --> 00:30:19.187
Can you imagine what

00:30:19.187 --> 00:30:20.597
we're doing?
Do you know how blessed I feel,

00:30:20.597 --> 00:30:23.040
to lead devices for
Microsoft right now?

00:30:23.040 --> 00:30:25.450
The opportunities, all the
things we're bringing together.

00:30:25.450 --> 00:30:26.750
Everything we're
bringing together.

00:30:26.750 --> 00:30:30.026
What Windows 10 is doing right
now to thread it all perfectly

00:30:30.026 --> 00:30:30.658
together.

00:30:30.658 --> 00:30:31.470
It's mind blowing.

00:30:32.960 --> 00:30:33.580
When you see it,

00:30:33.580 --> 00:30:36.060
just look a little further
just look a little deeper.

00:30:36.060 --> 00:30:37.718
It's happening right now.

00:30:37.718 --> 00:30:39.233
Now I've been doing
this a short time and

00:30:39.233 --> 00:30:41.372
I gotta tell you I'm excited
about what I'm seeing, but

00:30:41.372 --> 00:30:43.512
let me just start talking to
you a little bit about Lumia,

00:30:43.512 --> 00:30:46.190
can I tell you about the new
phones really quick?

00:30:46.190 --> 00:30:46.880
That's what we're gonna do.

00:30:50.640 --> 00:30:54.338
First off this team,
I've been working with them for

00:30:54.338 --> 00:30:58.116
a very short time, but
I gotta tell you, the passion,

00:30:58.116 --> 00:31:00.251
the creativity, the desire,

00:31:00.251 --> 00:31:04.708
the desire to bring you the most
productive products possible.

00:31:04.708 --> 00:31:07.580
It's unmatched, it's unmatched.

00:31:07.580 --> 00:31:09.030
I'm so inspired by this team,

00:31:09.030 --> 00:31:10.440
and you just think about
what they're doing.

00:31:10.440 --> 00:31:12.347
They're building
the best products for

00:31:12.347 --> 00:31:14.826
Windows that can possibly
be made for Windows 10.

00:31:14.826 --> 00:31:16.086
And think about Windows 10.

00:31:16.086 --> 00:31:18.446
There are 110 million,
do you hear that?

00:31:18.446 --> 00:31:21.486
A 110 million devices in 8
weeks running Windows 10.

00:31:21.486 --> 00:31:23.146
>> [APPLAUSE]
>> Did anybody hear it?

00:31:23.146 --> 00:31:26.520
>> [APPLAUSE]
>> Think about what

00:31:26.520 --> 00:31:28.820
that means for the phone.

00:31:28.820 --> 00:31:30.380
The power of Windows security,

00:31:30.380 --> 00:31:34.230
the power of the Windows update
keeping you fresh all the time.

00:31:35.230 --> 00:31:40.112
That same consistent UI
from Windows 10 on your PC

00:31:40.112 --> 00:31:43.298
on your Surface, to your phone.

00:31:43.298 --> 00:31:44.350
It's just awesome, and

00:31:44.350 --> 00:31:46.700
God I've been enjoying
every minute of it.

00:31:46.700 --> 00:31:48.360
Think about what comes across.

00:31:48.360 --> 00:31:51.210
Cortana, a billion
questions asked.

00:31:51.210 --> 00:31:53.020
Think about when
that's in your pocket.

00:31:53.020 --> 00:31:54.468
Edge, you're using it.

00:31:54.468 --> 00:31:57.830
Those settings carry
across in your pocket.

00:31:57.830 --> 00:31:58.420
Super powerful.

00:32:00.080 --> 00:32:01.470
The full Office.

00:32:01.470 --> 00:32:04.300
The best Outlook client
you can find anywhere.

00:32:04.300 --> 00:32:05.400
Let me just say this,

00:32:05.400 --> 00:32:08.570
the best mail client on
the planet on this phone.

00:32:09.850 --> 00:32:10.650
But what is it?

00:32:10.650 --> 00:32:11.468
Who brings it to life?

00:32:11.468 --> 00:32:12.748
What does it come with?

00:32:12.748 --> 00:32:15.948
Let me introduce you to
the Lumia 950 family.

00:32:15.948 --> 00:32:21.215
>> [APPLAUSE]
>> I'm gonna

00:32:21.215 --> 00:32:23.209
talk to you about the phone,
but before we jump in too far,

00:32:23.209 --> 00:32:24.920
I wanna talk about the hardware
just a little bit,

00:32:24.920 --> 00:32:26.795
just give you a little glimpse
of what's happening and

00:32:26.795 --> 00:32:28.017
the technology and
what this team,

00:32:28.017 --> 00:32:29.362
what this Lumia team
has put together,

00:32:29.362 --> 00:32:30.578
which I think is
pretty powerful.

00:32:30.578 --> 00:32:32.580
And for me,
has been super powerful.

00:32:32.580 --> 00:32:34.298
Let's start with the antennas
and always being connected.

00:32:34.298 --> 00:32:35.258
It's a principle of mine.

00:32:35.258 --> 00:32:37.620
I want to share it with you,
kinda want you to feel it.

00:32:37.620 --> 00:32:39.720
And we're just getting started
here, but these antennas,

00:32:39.720 --> 00:32:41.119
these are generations
in the making.

00:32:42.360 --> 00:32:45.630
Okay, there are two antennas
in this product but why, why?

00:32:45.630 --> 00:32:46.330
Why two?

00:32:46.330 --> 00:32:48.134
Who puts two?

00:32:48.134 --> 00:32:50.710
And they are vast and they are
some of the best on the planet.

00:32:50.710 --> 00:32:53.840
It's literally,
it's like this whole thing of

00:32:53.840 --> 00:32:56.370
pushing more than one
phone in a phone.

00:32:56.370 --> 00:32:58.160
Cuz when you hold it,

00:32:58.160 --> 00:33:00.940
when you're holding your phone
up like you're doing right now.

00:33:00.940 --> 00:33:01.970
No matter where
you're holding it,

00:33:01.970 --> 00:33:04.580
we will choose for you to give
you the best connection you can

00:33:04.580 --> 00:33:05.210
possibly have.

00:33:05.210 --> 00:33:06.010
What's a phone all about?

00:33:06.010 --> 00:33:06.560
What is a phone?

00:33:06.560 --> 00:33:09.140
Start with what a phone is,
staying connected and

00:33:09.140 --> 00:33:10.010
that's what that does.

00:33:10.010 --> 00:33:11.280
It's a great tech.

00:33:11.280 --> 00:33:13.207
On top of that,
that's cool, yeah.

00:33:13.207 --> 00:33:17.725
>> [APPLAUSE]
>> That was totally for

00:33:17.725 --> 00:33:20.140
the geeks in the room,
by the way.

00:33:20.140 --> 00:33:24.028
I'm so glad you appreciated
that cuz I love that.

00:33:24.028 --> 00:33:26.350
We also have the Octacore and
Hexacore processors.

00:33:26.350 --> 00:33:28.350
I have two phones to
introduce you to today.

00:33:28.350 --> 00:33:31.520
We have the 950 which uses
the Hexacore processor and

00:33:31.520 --> 00:33:33.751
the 950 XL which
uses the Octacore.

00:33:33.751 --> 00:33:35.050
>> [APPLAUSE]
>> We use the latest Qualcomm

00:33:35.050 --> 00:33:36.230
technology and

00:33:36.230 --> 00:33:39.200
we push that technology
to every limit possible.

00:33:39.200 --> 00:33:41.691
We push it by using tablet
class liquid cooling,

00:33:41.691 --> 00:33:44.618
literally coming from our
surface team into our phones.

00:33:44.618 --> 00:33:47.953
Because what we wanted was to
push these machines as hard as

00:33:47.953 --> 00:33:49.118
we possibly could.

00:33:49.118 --> 00:33:51.488
Because we wanna make them
as productive as possible.

00:33:51.488 --> 00:33:54.476
Because we want to bring Windows
10 to life in your pocket.

00:33:54.476 --> 00:33:55.976
That's the whole goal.

00:33:55.976 --> 00:33:57.720
And that's what
the Lumia team has done.

00:33:57.720 --> 00:33:59.910
It is just phenomenal
technology.

00:33:59.910 --> 00:34:03.078
The phones come with a 5.2
inch and a 5.7 inch screen.

00:34:03.078 --> 00:34:05.450
They're absolutely
beautiful organic LEDs.

00:34:05.450 --> 00:34:06.351
Yep, they're gorgeous.

00:34:06.351 --> 00:34:08.270
>> [APPLAUSE]
>> These are 500 UPI,

00:34:08.270 --> 00:34:11.500
you put your eyes on this
screen, it's super soft.

00:34:11.500 --> 00:34:12.408
You'll never see a pixel.

00:34:12.408 --> 00:34:14.989
This is all simple, you know
this, you know it cuz I saw you

00:34:14.989 --> 00:34:17.514
write about it already, so
I'm just blowing through.

00:34:17.514 --> 00:34:19.108
>> [LAUGH]
>> I know,

00:34:19.108 --> 00:34:20.600
which was terrible by the way.

00:34:20.600 --> 00:34:22.190
Can you not do that next time?

00:34:23.380 --> 00:34:24.450
It ruins my moment.

00:34:28.940 --> 00:34:31.090
What I love about LED,
I'm gonna just share with you.

00:34:31.090 --> 00:34:32.050
Look, I'm always moving.

00:34:32.050 --> 00:34:34.760
I'm moving fast and my children
are at home, watching.

00:34:34.760 --> 00:34:37.520
But I will tell you one of my
big things in life is to be more

00:34:37.520 --> 00:34:40.420
present when I'm at home, be
more present with my team when

00:34:40.420 --> 00:34:42.270
we're sitting around making
a phone or a Surface.

00:34:42.270 --> 00:34:43.230
This is a big deal for me.

00:34:44.320 --> 00:34:46.830
We hear something that Windows
10 has done and has lit me up,

00:34:46.830 --> 00:34:48.200
and has helped me so much.

00:34:48.200 --> 00:34:50.760
When you pull your phone
out of your pocket,

00:34:50.760 --> 00:34:52.910
you can't see this cuz it's so
dim.

00:34:52.910 --> 00:34:54.160
But you pull your phone
out of the pocket,

00:34:54.160 --> 00:34:56.230
you don't have to push a button,
you don't have to do anything.

00:34:56.230 --> 00:34:59.170
I get so much information in
the Glance Screen technology.

00:34:59.170 --> 00:35:01.100
Let me relate this
to the OLED screen,

00:35:01.100 --> 00:35:02.730
we can light up the pixels
we wanna light up.

00:35:02.730 --> 00:35:04.500
And now I have
a picture of my kids,

00:35:04.500 --> 00:35:06.490
I know when my next meeting is,

00:35:06.490 --> 00:35:08.870
says I'm suppose to be here,
that's good.

00:35:08.870 --> 00:35:12.290
I also know, how many mails I
have, how many texts I have,

00:35:12.290 --> 00:35:14.830
what time is it, what data is
it, I didn't touch anything.

00:35:14.830 --> 00:35:17.150
And by the way I'm using zero
battery life while I stand here

00:35:17.150 --> 00:35:17.935
and get all that information,
zero.

00:35:17.935 --> 00:35:22.784
>> [APPLAUSE]
>> Now

00:35:22.784 --> 00:35:25.368
granted it's not the best thing
to say hey, I'm super present

00:35:25.368 --> 00:35:27.902
by glancing and putting it away,
but it's a lot better than me

00:35:27.902 --> 00:35:30.618
turning on my phone, logging in,
finding what I wanted to find.

00:35:30.618 --> 00:35:32.730
It keeps me there,
it's so important.

00:35:32.730 --> 00:35:35.243
Now being present and being
connected with your family,

00:35:35.243 --> 00:35:36.508
that's a big deal, right?

00:35:36.508 --> 00:35:37.390
Would you guys agree?

00:35:37.390 --> 00:35:38.830
Somebody in here has a family,
right?

00:35:38.830 --> 00:35:39.420
You agree with that?

00:35:39.420 --> 00:35:42.110
>> [APPLAUSE]
>> Yes, super important to me.

00:35:42.110 --> 00:35:43.808
I think you're gonna feel that
with all our products today.

00:35:43.808 --> 00:35:46.820
But here's what I'll tell you,
there's probably nothing more

00:35:46.820 --> 00:35:49.450
important on the phone
right now than a camera.

00:35:49.450 --> 00:35:50.168
Being connected, yes.

00:35:50.168 --> 00:35:51.990
Full power and performance, yes.

00:35:51.990 --> 00:35:54.220
Think about
the heritage of Lumia.

00:35:54.220 --> 00:35:56.650
Think about the Lumia
1020 that came out and

00:35:56.650 --> 00:35:59.020
started to change the way people
thought about cameras off

00:35:59.020 --> 00:36:00.360
the back of the devices.

00:36:00.360 --> 00:36:02.490
Now you probably have
a product in your pocket right

00:36:02.490 --> 00:36:04.420
now that has a great
camera on it.

00:36:04.420 --> 00:36:06.100
But I will tell you,

00:36:06.100 --> 00:36:09.060
all the generations of work that
have come into the camera on

00:36:09.060 --> 00:36:11.240
these new products
will blow your mind.

00:36:11.240 --> 00:36:13.900
It's got a 20 megapixel sensor
which is just beautiful.

00:36:13.900 --> 00:36:15.500
It's unbelievable in low light,
so

00:36:15.500 --> 00:36:18.040
if you're taking a picture in
low light, you will get the full

00:36:18.040 --> 00:36:20.420
sensor, the full camera,
the full picture you want.

00:36:20.420 --> 00:36:21.530
If you wanted to use the flash,

00:36:21.530 --> 00:36:23.590
we have a triple RGB flash
off the back of the product.

00:36:23.590 --> 00:36:24.388
What does that mean?

00:36:24.388 --> 00:36:25.634
In words here's what it means,

00:36:25.634 --> 00:36:27.780
when you take a picture
there's no red eye.

00:36:27.780 --> 00:36:30.310
Here's what it means, when you
take a picture you don't look

00:36:30.310 --> 00:36:33.680
like a ghost,
you look like a human.

00:36:33.680 --> 00:36:35.061
You get the true
color coming off.

00:36:35.061 --> 00:36:37.580
>> [APPLAUSE]
>> In

00:36:37.580 --> 00:36:39.520
the product we have
an optical image stabilizer,

00:36:39.520 --> 00:36:41.190
this is a really cool
part of the technology.

00:36:41.190 --> 00:36:42.840
It's five generations
in the making.

00:36:42.840 --> 00:36:45.160
This is the part where I look
at it and go, I'm so inspired,

00:36:45.160 --> 00:36:47.570
I'm so pumped for
what we can do.

00:36:47.570 --> 00:36:48.350
So pumped.

00:36:49.680 --> 00:36:53.170
It literally for me, I cannot
take a picture to save my life.

00:36:53.170 --> 00:36:54.810
Every time I take one,
it's blurry.

00:36:54.810 --> 00:36:57.450
You take a picture with this
phone, that stabilizer, I don't

00:36:57.450 --> 00:37:00.740
care if the image is moving or
I'm moving, it's gonna be clear.

00:37:00.740 --> 00:37:03.148
It is absolutely a gorgeous,
gorgeous camera.

00:37:03.148 --> 00:37:05.468
Now I'm gonna talk to you-
>> [APPLAUSE]

00:37:05.468 --> 00:37:06.412
>> We've talked in the past some

00:37:06.412 --> 00:37:07.628
of the principles
of product making.

00:37:07.628 --> 00:37:09.379
Sometimes the smallest little,

00:37:09.379 --> 00:37:12.693
smallest little feature on a
product, just the smallest one,

00:37:12.693 --> 00:37:14.870
can have the biggest impact.

00:37:14.870 --> 00:37:16.840
We've talked about this before.

00:37:16.840 --> 00:37:20.510
If you have been with me for
a while, we believe in this.

00:37:20.510 --> 00:37:23.450
This was something important
to me on these products.

00:37:23.450 --> 00:37:26.550
I just as a kid growing up,
every camera I picked up,

00:37:26.550 --> 00:37:27.750
do you know how I
took a picture?

00:37:29.060 --> 00:37:30.090
I used to push a button.

00:37:31.720 --> 00:37:32.800
I know times are changing and

00:37:32.800 --> 00:37:34.450
you can take a picture
touching your screens.

00:37:34.450 --> 00:37:35.950
Do that all day, but

00:37:35.950 --> 00:37:39.350
I used to push a button,
this button, I'd push it.

00:37:39.350 --> 00:37:42.291
And just cuz I pushed it,
as simple as that was, I'm now

00:37:42.291 --> 00:37:45.621
taking, I'm taking you in 4K
video right now as it turns out.

00:37:45.621 --> 00:37:46.381
>> [APPLAUSE]
>> So

00:37:46.381 --> 00:37:49.341
that little moment you had-
>> [APPLAUSE]

00:37:49.341 --> 00:37:49.921
>> Check it out.

00:37:49.921 --> 00:37:52.570
Now I'm taking me,
which is super weird but

00:37:52.570 --> 00:37:53.721
you get the point.

00:37:53.721 --> 00:37:56.240
Literally, I just push a button
and take it out of my pocket.

00:37:56.240 --> 00:37:58.000
I know it's small man,
it's super powerful, but

00:37:58.000 --> 00:37:59.109
you know what else
has just happened?

00:38:00.690 --> 00:38:02.090
All that information
just went to the Cloud.

00:38:03.210 --> 00:38:05.054
I have it forever.

00:38:05.054 --> 00:38:07.114
It's awesome.

00:38:07.114 --> 00:38:09.150
This phone has 32 gigs.

00:38:09.150 --> 00:38:10.748
If you wanted to store it,
store it.

00:38:10.748 --> 00:38:11.850
You've got so much storage.

00:38:11.850 --> 00:38:13.458
You know what else Windows
10 allows you to do?

00:38:13.458 --> 00:38:14.818
It allows you to
expand that memory.

00:38:14.818 --> 00:38:16.510
You know what these
phones let you do?

00:38:16.510 --> 00:38:17.996
They let you to do that.

00:38:17.996 --> 00:38:20.729
You can put right now, just get
an SD card, put it in there,

00:38:20.729 --> 00:38:23.794
256 gigs and boom, you have all
that memory for your files, for

00:38:23.794 --> 00:38:24.588
your pictures.

00:38:24.588 --> 00:38:27.319
And theoretically,
when the hard drives catch up,

00:38:27.319 --> 00:38:30.558
you could push this thing to a
full two terabytes in my pocket.

00:38:30.558 --> 00:38:31.998
Two terabytes,
is that ridiculous?

00:38:31.998 --> 00:38:37.036
>> [APPLAUSE]
>> Let's talk a little

00:38:37.036 --> 00:38:39.458
bit more about something that
is a bit funny to talk about.

00:38:39.458 --> 00:38:41.207
I'm talking about the connector
on the bottom of this product

00:38:41.207 --> 00:38:42.090
because it makes a few points.

00:38:42.090 --> 00:38:43.460
Let me just do
that really quick.

00:38:43.460 --> 00:38:44.695
There's a USB Type-C connector.

00:38:44.695 --> 00:38:47.280
There's Type-C connector on
the bottom of this product.

00:38:47.280 --> 00:38:48.238
It's called USBC.

00:38:48.238 --> 00:38:49.238
It's a pretty cool connector.

00:38:49.238 --> 00:38:51.493
It allows us to push five
gigabits per second into

00:38:51.493 --> 00:38:54.080
the product right out of
the bag super lightening fast.

00:38:54.080 --> 00:38:56.008
Here's the first thing
it does for you.

00:38:56.008 --> 00:38:59.198
If you burn your phone for
two days, I bet a lot of you do.

00:38:59.198 --> 00:39:01.085
And you didn't have time to
charge or you went to bed and

00:39:01.085 --> 00:39:02.768
you didn't know and
you got a 1,000 mails or

00:39:02.768 --> 00:39:04.532
you let it burn and
you woke up and you're like man,

00:39:04.532 --> 00:39:07.110
I'm almost out of battery and
my day's gotta start.

00:39:07.110 --> 00:39:10.419
Plug in this charger, literally
in less than 30 minutes you get

00:39:10.419 --> 00:39:13.426
more than 50% charge and get
yourself out of the house and

00:39:13.426 --> 00:39:14.101
get moving.

00:39:14.101 --> 00:39:15.810
>> [APPLAUSE]
>> That's what

00:39:15.810 --> 00:39:17.408
this connect will let you do. Important.

00:39:17.408 --> 00:39:17.720
I know,

00:39:17.720 --> 00:39:20.148
I know they're fundamentals but
man, they're so important.

00:39:20.148 --> 00:39:21.588
This is what lights
things up for you.

00:39:24.318 --> 00:39:26.538
Now, what's the point?

00:39:29.988 --> 00:39:32.708
You got all this
processing power.

00:39:32.708 --> 00:39:36.059
We're using tablet class liquid
cooling to cool these things.

00:39:37.790 --> 00:39:38.816
You got full Windows 10.

00:39:41.398 --> 00:39:42.450
It's coming to the phone.

00:39:42.450 --> 00:39:47.778
We have Office, Cortana, you
have Skype, you have OneDrive.

00:39:50.688 --> 00:39:52.080
Your settings are carrying over.

00:39:53.090 --> 00:39:54.860
Edge is coming to life.

00:39:54.860 --> 00:39:58.565
You have the best mail
plan on the planet.

00:39:58.565 --> 00:39:59.385
This is supposed to be

00:39:59.385 --> 00:40:01.355
the most productive phone
you've ever picked up.

00:40:01.355 --> 00:40:03.028
But what does that mean?

00:40:03.028 --> 00:40:05.075
Why do we push it?

00:40:05.075 --> 00:40:06.609
Why the octacore?

00:40:06.609 --> 00:40:08.628
Why push it so far?

00:40:08.628 --> 00:40:13.550
Here's why, now we want to
put Windows in your pocket.

00:40:13.550 --> 00:40:16.020
110 million people using
Windows 10 right now.

00:40:16.020 --> 00:40:17.490
If you haven't thought
about these phones,

00:40:17.490 --> 00:40:20.170
wake up, spend a minute.

00:40:20.170 --> 00:40:24.500
With the universal apps coming,
110 million in eight weeks.

00:40:24.500 --> 00:40:26.220
The opportunity is unbelievable.

00:40:26.220 --> 00:40:27.590
The best way to see that, and

00:40:27.590 --> 00:40:31.260
probably the most fun way to
see it, is to see how Continuum

00:40:31.260 --> 00:40:33.790
really does bring
the PC from the phone.

00:40:33.790 --> 00:40:34.810
I'd like to introduce you to Mr.

00:40:34.810 --> 00:40:37.165
Brian Roper to see
what that means. Brian.

00:40:37.165 --> 00:40:40.571
>> [APPLAUSE]

00:40:40.571 --> 00:40:43.709
>> Thank you.

00:40:43.709 --> 00:40:45.142
How you all doing this morning?

00:40:45.142 --> 00:40:48.193
>> [APPLAUSE] [SOUND]
>> We're awake.

00:40:48.193 --> 00:40:49.000
We're percolating.

00:40:49.000 --> 00:40:50.020
That's awesome.

00:40:50.020 --> 00:40:50.785
You ready to see this phone?

00:40:50.785 --> 00:40:52.409
>> [SOUND]
>> Are you ready to see

00:40:52.409 --> 00:40:52.984
the phone now?

00:40:52.984 --> 00:40:54.650
>> [SOUND]
>> All right now.

00:40:54.650 --> 00:40:55.760
Check it out.
I'm going to jump right in.

00:40:55.760 --> 00:40:57.130
I have a lot to cover.

00:40:57.130 --> 00:40:59.880
So the first thing I wanna to
start with is what you would

00:40:59.880 --> 00:41:02.050
probably start out doing
on your phone first,

00:41:02.050 --> 00:41:04.190
that's unlocking it,
signing in to it.

00:41:04.190 --> 00:41:06.720
You've probably likely
heard of Windows Hello.

00:41:06.720 --> 00:41:08.950
The biometric authentication
method that we brought to

00:41:08.950 --> 00:41:10.860
Windows 10 PC recently.

00:41:10.860 --> 00:41:12.510
It's that personal
fun experience.

00:41:12.510 --> 00:41:14.060
I mean for me,
who has a Xbox right now?

00:41:14.060 --> 00:41:14.675
Makes some noise.

00:41:14.675 --> 00:41:15.940
>> [APPLAUSE]
>> Yeah.

00:41:17.210 --> 00:41:17.940
It blew my mind.

00:41:17.940 --> 00:41:20.030
It made me smile the first time
I stood in front of my Kinect,

00:41:20.030 --> 00:41:21.400
and it just smiled and
said, hey Brian.

00:41:21.400 --> 00:41:23.120
I was like, me, that's great.

00:41:23.120 --> 00:41:25.010
When I saw that on PC it lit up,
and

00:41:25.010 --> 00:41:26.870
we're bringing that in
beta to Windows phones.

00:41:26.870 --> 00:41:28.500
So I'm gonna show you
Windows Hello beta now

00:41:28.500 --> 00:41:29.490
running on a phone.

00:41:29.490 --> 00:41:30.570
Very simple experience,

00:41:30.570 --> 00:41:32.610
you'll see I'm gonna show you
the unlock experience now.

00:41:32.610 --> 00:41:34.110
When I pick up this phone,
it's gonna look for

00:41:34.110 --> 00:41:35.610
me just like that.

00:41:35.610 --> 00:41:39.235
Hey, Brian, and just like that,
it unlocks, it was that fast.

00:41:39.235 --> 00:41:40.618
>> [APPLAUSE]
>> What do you think about that?

00:41:40.618 --> 00:41:42.555
>> [APPLAUSE]
>> I know.

00:41:42.555 --> 00:41:44.380
>> [APPLAUSE]
>> We're gonna jump right in and

00:41:44.380 --> 00:41:46.240
I wanna walk you through just a
couple of things on the UI now.

00:41:46.240 --> 00:41:47.830
It looks like we're
gonna get that up.

00:41:47.830 --> 00:41:48.900
Now here we go.

00:41:48.900 --> 00:41:51.110
So now pay attention
to my Live Tiles here.

00:41:51.110 --> 00:41:53.060
Pay attention to this menu
because I'm going to anchor you

00:41:53.060 --> 00:41:54.050
to this in a second.

00:41:54.050 --> 00:41:56.420
There's my little son,
Max, at his birthday.

00:41:56.420 --> 00:41:58.810
Office Mobile that's free
included with Windows Phone.

00:41:58.810 --> 00:42:01.950
You know, universal apps that
are gonna scale and look great.

00:42:01.950 --> 00:42:04.540
Just take a look at that, and
take it in because I'm gonna

00:42:04.540 --> 00:42:06.180
call back to this
in a second here.

00:42:06.180 --> 00:42:10.010
I have a text message that
I just noticed that I got.

00:42:10.010 --> 00:42:11.110
This is a guy name Todd.

00:42:11.110 --> 00:42:11.820
He's like Brian.

00:42:11.820 --> 00:42:14.030
I know you're traveling,
but you owe me a deck.

00:42:14.030 --> 00:42:15.060
You gotta do some stuff.

00:42:15.060 --> 00:42:15.970
You know it's bad in the work

00:42:15.970 --> 00:42:17.000
load when they
start texting you.

00:42:17.000 --> 00:42:18.820
It probably means you
missed a bunch of mail.

00:42:18.820 --> 00:42:21.520
And the box is mad at you so
I got to get some stuff done.

00:42:21.520 --> 00:42:24.940
So this is a point where maybe I
need some PC-like productivity.

00:42:24.940 --> 00:42:28.110
Okay, and with Continuum for
Phone I'm empowered to have

00:42:28.110 --> 00:42:32.110
that, I'm empowered to really
use my phone like a PC.

00:42:32.110 --> 00:42:33.980
But how does that work,
how do I do that?

00:42:33.980 --> 00:42:35.360
Okay, I'm going to show you.

00:42:35.360 --> 00:42:37.150
Right now,
I'm going to hold this up for

00:42:37.150 --> 00:42:39.665
you, this is
the Microsoft Display Dock.

00:42:39.665 --> 00:42:43.030
Okay, this dock will enable me
to connect my phone via that USB

00:42:43.030 --> 00:42:46.180
type C connection right there
and utilize a large monitor,

00:42:46.180 --> 00:42:49.400
keyboard or mouse with these
little nice ports, okay,

00:42:49.400 --> 00:42:50.980
to get a PC-like experience.

00:42:50.980 --> 00:42:52.892
Now for the sake of the demo,
just to save some time,

00:42:52.892 --> 00:42:55.198
I've already set one up here and
plugged it into this monitor,

00:42:55.198 --> 00:42:57.260
keyboard, and mouse, so
that's whats going on here.

00:42:57.260 --> 00:42:58.948
But let's take a look
at that experience now.

00:42:58.948 --> 00:43:02.116
Okay, what you're seeing looks
like a Windows 10 desktop,

00:43:02.116 --> 00:43:02.840
doesn't it.

00:43:02.840 --> 00:43:06.216
Doesn't it?

00:43:06.216 --> 00:43:07.432
You might even be thinking,
Brian,

00:43:07.432 --> 00:43:09.041
maybe you're tricking me
with some demo magic,

00:43:09.041 --> 00:43:10.314
maybe that's not
really your phone.

00:43:10.314 --> 00:43:13.120
This is my phone, and I can
prove it in a couple of ways.

00:43:13.120 --> 00:43:15.830
Here you can see my signal bars,
I only got one [LAUGH] because

00:43:15.830 --> 00:43:18.660
we are in this deep building,
so there you go.

00:43:18.660 --> 00:43:20.700
Here we go, I got start.

00:43:20.700 --> 00:43:21.760
These, right here,

00:43:21.760 --> 00:43:24.330
on my laptop is from the phone
that I showed you earlier.

00:43:24.330 --> 00:43:25.370
Remember that?

00:43:25.370 --> 00:43:26.400
Remember my little son, Max?

00:43:26.400 --> 00:43:27.380
Remember Office?

00:43:27.380 --> 00:43:30.520
This is my phone start menu
because this is my phone.

00:43:30.520 --> 00:43:32.170
I'm going to keep
hammering that back on you.

00:43:32.170 --> 00:43:33.873
This is my phone pushing
this experience.

00:43:33.873 --> 00:43:34.504
All right?

00:43:34.504 --> 00:43:37.050
So, now, remember Todd told
me I had a mail to open?

00:43:37.050 --> 00:43:38.830
I'm going to open up
this mail app now and

00:43:38.830 --> 00:43:40.260
actually click, my gosh!

00:43:40.260 --> 00:43:41.245
Y'all are blowing up Twitter!

00:43:41.245 --> 00:43:43.710
>> [APPLAUSE]
>> I forgot that my demo

00:43:43.710 --> 00:43:45.750
account [LAUGH] is
my Twitter handle.

00:43:45.750 --> 00:43:47.820
That was bad,
let me scroll down there, cool.

00:43:47.820 --> 00:43:48.790
Here's my mail from Todd.

00:43:48.790 --> 00:43:51.560
And you can see I have
a couple documents here.

00:43:51.560 --> 00:43:53.890
What I'm gonna do now is just
open up some stuff to get ready

00:43:53.890 --> 00:43:54.540
to get productive.

00:43:54.540 --> 00:43:56.010
I'm gonna open up Word
with a double-click,

00:43:56.010 --> 00:43:58.570
cuz there's something in there
I've gotta get to to do.

00:43:58.570 --> 00:44:00.680
And now once that loads, look,

00:44:00.680 --> 00:44:03.190
this is the Word Universal
Mobile app, Word Mobile.

00:44:03.190 --> 00:44:03.870
It's now scaling.

00:44:03.870 --> 00:44:05.050
This is the one that
comes on the phone,

00:44:05.050 --> 00:44:06.770
it's scaling to look
great on this screen.

00:44:06.770 --> 00:44:08.320
And look, all the functionality
you expect is there.

00:44:08.320 --> 00:44:10.280
The welcome back message
is there, with one click,

00:44:10.280 --> 00:44:13.410
it takes me to where I was in
this document last, right?

00:44:13.410 --> 00:44:14.740
And I wanna go back and
open some other stuff.

00:44:14.740 --> 00:44:16.440
So, how do I multi task?

00:44:16.440 --> 00:44:17.570
More PC-like experience.

00:44:17.570 --> 00:44:20.530
Look down here, my taskbar has
my icons like you'd expect.

00:44:20.530 --> 00:44:21.850
The one that's running
is highlighted

00:44:21.850 --> 00:44:22.580
like you would expect.

00:44:22.580 --> 00:44:25.650
With one click on Outlook, I can
jump to that app and utilize it

00:44:25.650 --> 00:44:30.270
like you would expect on a PC,
except this is actually a what?

00:44:30.270 --> 00:44:31.990
>> Phone.
>> It's a phone, that's right.

00:44:31.990 --> 00:44:33.930
So I'll double-click PowerPoint
now to open that up, so

00:44:33.930 --> 00:44:34.930
I'm getting my stuff ready.

00:44:34.930 --> 00:44:37.720
Gotta get this deck done cuz
Todd's texting me in the middle

00:44:37.720 --> 00:44:40.160
of this, so
it must be super important.

00:44:40.160 --> 00:44:41.270
And right now I
just wanna pause.

00:44:41.270 --> 00:44:42.970
This is pretty cool.

00:44:42.970 --> 00:44:44.190
I showed you the taskbar,
but look,

00:44:44.190 --> 00:44:46.030
I can bring up this
task switcher, and

00:44:46.030 --> 00:44:46.810
also bring that up.

00:44:46.810 --> 00:44:48.725
Who's used this task switcher
on Windows 10 right now?

00:44:48.725 --> 00:44:52.150
>> [APPLAUSE]
>> It looks the same.

00:44:52.150 --> 00:44:55.270
Okay, now I'm gonna pause before
I do the actual cool Office

00:44:55.270 --> 00:44:57.310
stuff that I'm gonna show you,
with the copy and pasting.

00:44:57.310 --> 00:45:00.470
Just to prove to you that
my phone is powering this,

00:45:00.470 --> 00:45:02.910
we're gonna cut now to a side
by side, I'm gonna show you.

00:45:02.910 --> 00:45:05.430
While I'm doing this,
my phone is still a phone.

00:45:05.430 --> 00:45:07.970
You can see up here,
I'm connected to my monitor, but

00:45:07.970 --> 00:45:11.610
look, I can go back to my start
menu, I can navigate things,

00:45:11.610 --> 00:45:13.710
I could open up and
start texting people.

00:45:13.710 --> 00:45:16.730
My actual phone experience is
not broken while I'm utilizing

00:45:16.730 --> 00:45:18.620
the desktop experience
of Continuum, and

00:45:18.620 --> 00:45:20.040
neither is the one here.

00:45:20.040 --> 00:45:23.050
Each experience is independent
and uninterrupted.

00:45:23.050 --> 00:45:24.970
So, you're blocked on any front,
but

00:45:24.970 --> 00:45:26.720
the phone is powering
this whole thing.

00:45:26.720 --> 00:45:28.680
Now, while I have this
open side-by-side,

00:45:28.680 --> 00:45:29.820
I wanna show you
something kinda cool.

00:45:29.820 --> 00:45:31.690
I talked about the power
of these universal apps,

00:45:31.690 --> 00:45:32.850
how they can scale
to screen size.

00:45:32.850 --> 00:45:33.620
Just watch this.

00:45:33.620 --> 00:45:35.560
Right here on my monitor,

00:45:35.560 --> 00:45:38.160
the phone is pushing the Outlook
universal app, right?

00:45:38.160 --> 00:45:38.760
Watch this.

00:45:38.760 --> 00:45:39.680
I'm gonna open on the phone,

00:45:39.680 --> 00:45:41.650
and you're actually gonna
see it collapse and

00:45:41.650 --> 00:45:42.760
scale down to the phone.

00:45:42.760 --> 00:45:44.780
That's the power of
a universal app in action.

00:45:44.780 --> 00:45:46.670
This app does not care
what screen size it is.

00:45:46.670 --> 00:45:48.380
It just adapts in real time and
looks great.

00:45:48.380 --> 00:45:48.967
What do you think of that?

00:45:48.967 --> 00:45:52.090
>> [APPLAUSE]
>> Yeah.

00:45:52.090 --> 00:45:54.570
But now I got to do some
stuff in PowerPoint, so

00:45:54.570 --> 00:45:56.750
let me get in the nitty-gritty
and actually show you this.

00:45:56.750 --> 00:45:59.450
I'm gonna jump over to
Word cuz I have to put

00:45:59.450 --> 00:46:01.510
a table in the middle of this
deck, that's what the mail said.

00:46:01.510 --> 00:46:04.110
So look at this, here's Word,
I wanna put this table there.

00:46:04.110 --> 00:46:04.920
Guess what?

00:46:04.920 --> 00:46:05.620
I can select it.

00:46:05.620 --> 00:46:07.580
And even though my
phone is powering this,

00:46:07.580 --> 00:46:09.548
I can use all the keyboard
shortcuts I'm familiar with.

00:46:09.548 --> 00:46:11.000
So actually, on my keyboard now,

00:46:11.000 --> 00:46:12.940
we're gonna cut to a camera
you can see my hand.

00:46:12.940 --> 00:46:14.510
Make sure that that
comes up there.

00:46:14.510 --> 00:46:16.857
I actually I'm gonna
do old Ctrl+Z, and

00:46:16.857 --> 00:46:18.270
guess how I'll switch?

00:46:18.270 --> 00:46:21.100
How about I try a little bit of
Alt+Tab just to jump over to

00:46:21.100 --> 00:46:21.945
PowerPoint?

00:46:21.945 --> 00:46:24.010
Alt+Tab on my phone to
switch between Office apps,

00:46:24.010 --> 00:46:25.000
that's insane.

00:46:25.000 --> 00:46:28.510
And I'll just go ahead and
do Ctrl+V to paste that table.

00:46:28.510 --> 00:46:30.870
I am not feeling the purple,
even though I'm wearing it.

00:46:30.870 --> 00:46:32.930
So may be I'm a little
bit of a hypocrite.

00:46:32.930 --> 00:46:35.180
I'm gonna just to
the little Slate there and

00:46:35.180 --> 00:46:37.840
get the rich formatted table
the way that I want it.

00:46:37.840 --> 00:46:38.890
Easy to move it into place.

00:46:38.890 --> 00:46:40.600
Is that insane?

00:46:40.600 --> 00:46:41.755
The phone is doing this!

00:46:41.755 --> 00:46:45.500
>> [APPLAUSE]
>> How can we possibly?

00:46:45.500 --> 00:46:48.155
How could we possibly
make this more like a PC?

00:46:49.455 --> 00:46:50.715
There's one little way.

00:46:50.715 --> 00:46:51.785
Okay, I love the Cloud.

00:46:51.785 --> 00:46:52.735
I use the Cloud all the time.

00:46:52.735 --> 00:46:54.765
It's important to me, but
I'm paranoid sometimes.

00:46:54.765 --> 00:46:55.455
I don't know about you.

00:46:55.455 --> 00:46:58.027
I'm always, always worried that
I'm gonna get an email from old

00:46:58.027 --> 00:47:00.925
Todd or somebody when I'm away
from the Internet, or away from,

00:47:00.925 --> 00:47:02.185
away from a way to connect,
right?

00:47:02.185 --> 00:47:04.795
So a lot of folks like me still,
just as a backup,

00:47:04.795 --> 00:47:07.875
maybe carry USB drives, maybe
like to expand memory on their

00:47:07.875 --> 00:47:10.810
phone like talks about, we want
to have our stuff with us.

00:47:10.810 --> 00:47:13.890
So what's really awesome is this
Microsoft display dock allows me

00:47:13.890 --> 00:47:16.680
to connect USB and
removal immediate to it and

00:47:16.680 --> 00:47:18.750
utilize with this
desktop-like experience.

00:47:18.750 --> 00:47:19.510
And check this out.

00:47:19.510 --> 00:47:23.040
I'll just go to Insert, add a
picture, and now it defaults to

00:47:23.040 --> 00:47:25.670
the Photo app because I did
use pictures, but look,

00:47:25.670 --> 00:47:28.450
I can choose a location and
there's my Lexar thumb drive.

00:47:28.450 --> 00:47:31.260
Just like that, I can choose
that drive, come in and,

00:47:31.260 --> 00:47:34.260
by the way, I can hold Ctrl to
select the stuff that I want

00:47:34.260 --> 00:47:36.680
to or Shift, and
I can bring in these graphics.

00:47:36.680 --> 00:47:37.540
Now check it out.

00:47:37.540 --> 00:47:40.170
These are fully transparent PNGs

00:47:40.170 --> 00:47:43.330
that I just brought in from
a thumb drive powered by my

00:47:43.330 --> 00:47:46.460
phone in the PowerPoint
that looks like a desktop

00:47:46.460 --> 00:47:48.855
because I can be productive
like a boss wherever I am now.

00:47:48.855 --> 00:47:53.778
>> [APPLAUSE]
>> It's kinda cool.

00:47:53.778 --> 00:47:56.270
It's kinda cool.

00:47:56.270 --> 00:47:58.040
I'm glad you're excited.

00:47:58.040 --> 00:48:00.220
I don't wanna just
talk about work though.

00:48:00.220 --> 00:48:02.570
Cuz we like to play too,
we play on the phones.

00:48:02.570 --> 00:48:05.100
This is an amazing device for
entertainment consumption.

00:48:05.100 --> 00:48:06.630
You wanna watch your videos,
you wanna stream stuff,

00:48:06.630 --> 00:48:07.630
this is awesome.

00:48:07.630 --> 00:48:09.720
Number one, of course you can
connect to modern monitors

00:48:09.720 --> 00:48:12.060
wirelessly for a great
video streaming experience.

00:48:12.060 --> 00:48:13.000
That's great.

00:48:13.000 --> 00:48:14.260
But you've seen stuff like that.

00:48:14.260 --> 00:48:15.860
What I really wanna
call out here,

00:48:15.860 --> 00:48:18.590
is the fact that this phone
is actually connected to this

00:48:18.590 --> 00:48:19.340
display dock.

00:48:19.340 --> 00:48:22.170
It means I'm getting full
HDMI out of the back of this.

00:48:22.170 --> 00:48:25.130
That means I have
full 1080p video.

00:48:25.130 --> 00:48:27.790
That means I have full robust

00:48:27.790 --> 00:48:29.760
ground shaking audio
coming out of that.

00:48:29.760 --> 00:48:30.750
And just to prove it to you,

00:48:30.750 --> 00:48:31.750
what I'm gonna do
is go over here and

00:48:31.750 --> 00:48:33.720
play this
Jurassic World trailer.

00:48:33.720 --> 00:48:35.740
Listen to this.

00:48:35.740 --> 00:48:38.909
[MUSIC]

00:48:38.909 --> 00:48:39.774
What?

00:48:39.774 --> 00:48:42.720
I'm gonna stop that there.

00:48:42.720 --> 00:48:45.370
I'm gonna go ahead and
stop that trailer, now.

00:48:45.370 --> 00:48:47.327
I'll click to stop that.

00:48:47.327 --> 00:48:49.379
Did you hear that?

00:48:49.379 --> 00:48:53.040
>> [APPLAUSE]
>> That's insane!

00:48:53.040 --> 00:48:55.089
That's coming from
a phone folks.

00:48:55.089 --> 00:48:56.472
>> [APPLAUSE]
>> If you want to be productive

00:48:56.472 --> 00:48:57.333
at the top level,

00:48:57.333 --> 00:48:59.976
if you want to consume
entertainment at the top level,

00:48:59.976 --> 00:49:02.789
these are devices are built to
let you do it and only Windows

00:49:02.789 --> 00:49:05.834
is enabling this experience that
I'm showing you right now for

00:49:05.834 --> 00:49:08.791
Continuum for phone and that
power, that HDMI, that dock.

00:49:08.791 --> 00:49:10.253
Folks, if you like
what you saw today.

00:49:10.253 --> 00:49:12.580
>> [APPLAUSE].

00:49:12.580 --> 00:49:14.830
>> Well, I'm glad.

00:49:14.830 --> 00:49:15.705
I'm Brian, I'm done by the way.

00:49:15.705 --> 00:49:16.760
Where you at, Pete?
Come on back.

00:49:16.760 --> 00:49:17.380
>> Thank you, folks.

00:49:17.380 --> 00:49:18.166
That's my time.

00:49:18.166 --> 00:49:22.207
>> [APPLAUSE]
>> Thanks, Brian.

00:49:22.207 --> 00:49:25.930
>> [APPLAUSE]
>> Pretty cool, pretty cool.

00:49:25.930 --> 00:49:26.800
Thanks, Brian, a lot of fun.

00:49:26.800 --> 00:49:32.081
Hey, this is the 950 and
the 950XL.

00:49:32.081 --> 00:49:38.580
>> [APPLAUSE]
>> You just saw Continuum,

00:49:38.580 --> 00:49:40.770
you just saw the power of
the PC through the phone.

00:49:40.770 --> 00:49:43.200
You saw Windows Hello
come to life for

00:49:43.200 --> 00:49:45.514
the first time on a phone,
which is super cool.

00:49:45.514 --> 00:49:46.110
That is the power of Windows.

00:49:46.110 --> 00:49:48.730
That is the power of putting
Windows in your pocket.

00:49:48.730 --> 00:49:50.166
I mean these phones really do,

00:49:50.166 --> 00:49:53.510
these phones really do
start to act like a PC.

00:49:53.510 --> 00:49:54.828
It's super powerful.

00:49:54.828 --> 00:49:57.526
So you know the products start
at $549, they're available in

00:49:57.526 --> 00:49:59.798
November, make sure you go and
check them out for sure.

00:49:59.798 --> 00:50:02.647
Before I wrap up, just one more
note on Lumia and phones and

00:50:02.647 --> 00:50:04.111
I'll wrap up phones for you.

00:50:04.111 --> 00:50:06.633
But before I do that, I wanna
mention a different product that

00:50:06.633 --> 00:50:08.148
we're also shipping
this holiday.

00:50:08.148 --> 00:50:09.106
It's a different way to think.

00:50:09.106 --> 00:50:10.736
This is a Lumia 550.

00:50:10.736 --> 00:50:12.363
It's a much more
affordable phone.

00:50:12.363 --> 00:50:15.039
And if you just wanted to leap
into this ecosystem, it's got

00:50:15.039 --> 00:50:17.987
a quad-core processor, it's
full LTE, it's a great product.

00:50:17.987 --> 00:50:18.945
It's got a great camera.

00:50:18.945 --> 00:50:21.610
It's available in December and
it's a pretty cool thing.

00:50:21.610 --> 00:50:22.819
What did you guys
think of Lumia?

00:50:22.819 --> 00:50:23.779
It's very cool.

00:50:23.779 --> 00:50:30.111
>> [APPLAUSE]
>> Yep.

00:50:30.111 --> 00:50:33.111
So, I'm guessing you
wanna talk about Surface?

00:50:33.111 --> 00:50:38.236
>> [APPLAUSE]

00:50:38.236 --> 00:50:40.902
>> [LAUGH] So, do I.

00:50:40.902 --> 00:50:43.630
[COUGH] So, I've been working
with the team very closely for

00:50:43.630 --> 00:50:46.139
quite some time and a lot of
you have been with us through

00:50:46.139 --> 00:50:47.409
the generations for sure.

00:50:48.570 --> 00:50:51.326
And in Surface, we pour our
souls into making tablets that

00:50:51.326 --> 00:50:52.570
can replace your laptop.

00:50:52.570 --> 00:50:55.276
That's what we've been doing.

00:50:55.276 --> 00:50:57.023
We had this goal, this dream,

00:50:57.023 --> 00:50:59.653
we just push and
we wanna make you so much more.

00:50:59.653 --> 00:51:01.677
We're wanna make these
the most productive devices on

00:51:01.677 --> 00:51:03.000
the planet, that's what we want.

00:51:03.000 --> 00:51:05.069
How do we do that?

00:51:05.069 --> 00:51:05.819
How are we gonna do that?

00:51:05.819 --> 00:51:08.820
And we pushed and we pushed,
and now it's been amazing.

00:51:08.820 --> 00:51:11.776
What has happened with
the transformation?

00:51:11.776 --> 00:51:15.095
This intersection that we talked
about, this challenge between

00:51:15.095 --> 00:51:17.400
the tablet and the laptop,
which do you buy?

00:51:17.400 --> 00:51:20.527
You remember that problem?

00:51:20.527 --> 00:51:22.694
It's gone.

00:51:22.694 --> 00:51:26.127
The momentum we see with
Surface Pro 3 has just been so

00:51:26.127 --> 00:51:27.819
off the charts and so fun.

00:51:27.819 --> 00:51:31.542
To watch the business grow,
to watch people use it, to watch

00:51:31.542 --> 00:51:35.277
people adapt it, to it, to watch
a product adapt to people.

00:51:35.277 --> 00:51:37.551
The ways that people use
it are just, they're so

00:51:37.551 --> 00:51:39.390
inspiring I wanna
share them with you.

00:51:41.070 --> 00:51:42.262
There's a gentleman here today,

00:51:42.262 --> 00:51:43.986
his name is Bob Moletti who
runs his own company and

00:51:43.986 --> 00:51:45.027
he's using Surface to do it.

00:51:45.027 --> 00:51:46.956
I was so inspired by his story,
because it reminded me so

00:51:46.956 --> 00:51:48.309
much when he thinks
about the design and

00:51:48.309 --> 00:51:50.360
the beauty of the product and
the engineering and all that,

00:51:50.360 --> 00:51:51.300
that happens.

00:51:51.300 --> 00:51:54.569
Take a look at what Bob
does with the Surface.

00:51:54.569 --> 00:51:57.924
>> [APPLAUSE]
>> I'm a big proponent of

00:51:57.924 --> 00:51:59.990
keeping things simple.

00:51:59.990 --> 00:52:01.860
And when we design
machinery here,

00:52:01.860 --> 00:52:05.020
my goal is to have
an operator walk up to it and

00:52:05.020 --> 00:52:08.950
understand immediately how
the product is supposed to work.

00:52:08.950 --> 00:52:12.840
And then I see a product Like
the Surface Pro and you look at

00:52:12.840 --> 00:52:16.987
it in its simplicity, but
it's beautiful at the same time.

00:52:16.987 --> 00:52:18.553
When I get in in the morning,

00:52:18.553 --> 00:52:21.760
I plug it into the docking
station, so it synchronizes.

00:52:21.760 --> 00:52:25.697
And so now I always have this
confidence not only have my data

00:52:25.697 --> 00:52:29.652
in two places, but I have one
that's very portable for me.

00:52:29.652 --> 00:52:32.361
I was anxious to see how
hard I could push it.

00:52:32.361 --> 00:52:36.283
So I pulled up the model of the
machine that we're working on

00:52:36.283 --> 00:52:39.107
and there's about 1,000 parts,
but

00:52:39.107 --> 00:52:42.637
the detail level goes down
to the threads on screws and

00:52:42.637 --> 00:52:46.166
I was stunned to be able to
use my two hands to rotate and

00:52:46.166 --> 00:52:50.652
zoom exactly more effective than
anything I've ever used before.

00:52:50.652 --> 00:52:52.483
It's better than the mouse and

00:52:52.483 --> 00:52:55.237
keyboard that I use on
my normal workstation.

00:52:55.237 --> 00:52:56.975
You can do everything on it.

00:52:56.975 --> 00:53:00.612
I can have PDFs open,
I can open up Solid Edge.

00:53:00.612 --> 00:53:04.736
I can have emails coming in,
just like a laptop.

00:53:04.736 --> 00:53:08.833
The Surface Pro 3,
I'm just blown away at how

00:53:08.833 --> 00:53:13.560
effective it is as a tool that
I can put in my one hand and

00:53:13.560 --> 00:53:17.260
be able to edit and
actually do 3D CAD.

00:53:17.260 --> 00:53:18.903
This is just a break
through product.

00:53:18.903 --> 00:53:22.027
[MUSIC]

00:53:22.027 --> 00:53:25.790
>> [APPLAUSE]
>> It's cool.

00:53:25.790 --> 00:53:26.319
Thank you, Bob.

00:53:26.319 --> 00:53:28.720
I gotta tell you that, you look
at that and it's just inspiring,

00:53:28.720 --> 00:53:30.052
but it's not just Bob, it's not.

00:53:30.052 --> 00:53:32.878
And we have doctors right now
picking up this product and

00:53:32.878 --> 00:53:35.949
connecting with their patients
in ways they never connected

00:53:35.949 --> 00:53:36.861
before, never.

00:53:36.861 --> 00:53:39.597
We have composers writing
symphonies with the pen that we

00:53:39.597 --> 00:53:41.199
provided, but they're using.

00:53:42.460 --> 00:53:44.440
We have students taking
the best notes on the planet,

00:53:44.440 --> 00:53:46.320
learning faster than they've
ever learned before and

00:53:46.320 --> 00:53:47.750
loving the product.

00:53:47.750 --> 00:53:49.670
Here's my favorite,
cuz this was the dream.

00:53:50.750 --> 00:53:54.616
We have engineers right now
watching and back at Redmond

00:53:54.616 --> 00:53:58.986
that use their Surface to make
the next generation of Surface.

00:53:58.986 --> 00:54:00.457
It's super powerful.

00:54:00.457 --> 00:54:03.247
>> [APPLAUSE]
>> 98% of people using

00:54:03.247 --> 00:54:06.653
Surface Pro 3 recommend it
to their friends and family.

00:54:06.653 --> 00:54:10.028
Just absorb that, absorb it.

00:54:10.028 --> 00:54:11.932
Recommend to your friends and
family,

00:54:11.932 --> 00:54:13.902
the people you love and
care about most.

00:54:13.902 --> 00:54:17.517
You're willing to recommend
only the best things,

00:54:17.517 --> 00:54:20.319
98% of people using
a Surface Pro 3.

00:54:20.319 --> 00:54:22.240
This is everything.

00:54:22.240 --> 00:54:23.570
To me, this is everything.

00:54:23.570 --> 00:54:24.819
It's not about the product.

00:54:29.500 --> 00:54:32.069
Now, what do you do?

00:54:32.069 --> 00:54:36.320
98% of people,
they already love it.

00:54:36.320 --> 00:54:37.650
They're using it.

00:54:37.650 --> 00:54:39.560
The category's transforming.

00:54:39.560 --> 00:54:42.652
It's reinvented,
as I've been told.

00:54:42.652 --> 00:54:44.777
We have competitors,
you may have noticed.

00:54:44.777 --> 00:54:46.277
They're chasing it.

00:54:46.277 --> 00:54:47.569
It's pretty cool.

00:54:47.569 --> 00:54:55.690
>> [APPLAUSE]
>> What do you do?

00:54:57.030 --> 00:54:58.652
If you're me, if you're
the team, what do you do?

00:54:58.652 --> 00:55:02.780
Do you double down and
bring the thunder?

00:55:04.690 --> 00:55:08.151
Or do you reinvent
the category again?

00:55:08.151 --> 00:55:15.277
I'll tell you what we chose.

00:55:15.277 --> 00:55:25.277
[MUSIC]

00:56:28.445 --> 00:56:38.445
>> [APPLAUSE]

00:56:41.694 --> 00:56:44.777
>> This is the fourth
generation.

00:56:44.777 --> 00:56:47.830
The fourth generation of
building a tablet that can

00:56:47.830 --> 00:56:50.319
replace your laptop and
now we are there.

00:56:50.319 --> 00:56:52.236
This product is thinner.

00:56:52.236 --> 00:56:53.488
It is the thinnest,

00:56:53.488 --> 00:56:56.444
most powerful most core
PC ever shipped by far.

00:56:56.444 --> 00:56:58.027
Nothing even close.

00:56:58.027 --> 00:57:00.543
>> [APPLAUSE]
>> The fit and

00:57:00.543 --> 00:57:02.654
finish on the product,
it's exactly where you want it.

00:57:02.654 --> 00:57:06.738
Exactly where you want it.

00:57:06.738 --> 00:57:08.444
There are subtleties
in this products,

00:57:08.444 --> 00:57:10.611
cuz we changed everything
that you will never see.

00:57:10.611 --> 00:57:11.863
There are some that you will,
but

00:57:11.863 --> 00:57:13.444
you will feel every
part of this product.

00:57:13.444 --> 00:57:15.470
When you pick it up,
I promise you will feel it.

00:57:16.610 --> 00:57:17.982
Start with the screen,

00:57:17.982 --> 00:57:21.486
we went from 12 inches to
12.3 inches in the diagonal.

00:57:21.486 --> 00:57:23.288
No, we didn't change
the footprint at all

00:57:23.288 --> 00:57:24.295
of the device, at all.

00:57:24.295 --> 00:57:27.418
>> [APPLAUSE]
>> We did it by reducing

00:57:27.418 --> 00:57:30.736
the bezels who put the LCD
gates into the panel itself.

00:57:30.736 --> 00:57:32.236
>> [APPLAUSE]
>> No one has ever done that

00:57:32.236 --> 00:57:33.819
before, it's very important.

00:57:33.819 --> 00:57:37.123
We wanna give you more real
estate for Windows 10, for

00:57:37.123 --> 00:57:37.694
Office.

00:57:37.694 --> 00:57:40.825
For the power that
you use it for, but

00:57:40.825 --> 00:57:45.070
this screen, my God,
it'll knock you out.

00:57:45.070 --> 00:57:49.277
267 PPI, 267.

00:57:49.277 --> 00:57:54.712
>> [APPLAUSE]
>> That's over 5 million pixels,

00:57:54.712 --> 00:57:55.611
just right there.

00:57:55.611 --> 00:57:58.236
5 million pixels on the screen.

00:57:58.236 --> 00:57:59.333
When you look at this product,

00:57:59.333 --> 00:58:00.901
when you touch it,
you will feel its depth.

00:58:00.901 --> 00:58:02.910
You will feel it and

00:58:02.910 --> 00:58:08.319
the job of the screen is
make the content look real.

00:58:08.319 --> 00:58:11.000
Let the product fade to back.

00:58:11.000 --> 00:58:13.194
Let people use it the way
they wanna use it, but

00:58:13.194 --> 00:58:15.949
I wanna talk to you about a new
technology in this product,

00:58:15.949 --> 00:58:18.444
cuz it's so much more than
just the pixels anymore.

00:58:18.444 --> 00:58:20.471
Pixels are awesome and
we all talk about it, and

00:58:20.471 --> 00:58:23.110
this screen will blow you
away when you look at it.

00:58:23.110 --> 00:58:24.152
It's so much more than pixels.

00:58:24.152 --> 00:58:28.648
So stay with me for a minute,
we're introducing something that

00:58:28.648 --> 00:58:31.569
puts touch, pen,
softness on the eyes.

00:58:31.569 --> 00:58:34.242
Perfect contrast, the pixels
screen all together and

00:58:34.242 --> 00:58:36.402
we're calling it
PixelSense technology.

00:58:36.402 --> 00:58:38.721
I'm gonna walk you
through PixelSense, so

00:58:38.721 --> 00:58:41.361
you get a feel for
the technology of this product.

00:58:41.361 --> 00:58:44.740
First off, the cover glass.

00:58:44.740 --> 00:58:47.444
It's 400 microns thick,
that's 0.4 millimeters.

00:58:47.444 --> 00:58:51.575
That is the thinnest cover glass
with Gorilla Glass 4 on it,

00:58:51.575 --> 00:58:53.361
ever shipped on a tablet.

00:58:53.361 --> 00:58:55.861
>> [APPLAUSE]
>> It's important.

00:58:55.861 --> 00:58:58.280
It's not the claim,
it's important.

00:58:58.280 --> 00:59:01.540
Not just so we can say it,
its critical to understand why.

00:59:01.540 --> 00:59:04.730
We have a 1.1 millimeter
backlight in the product.

00:59:04.730 --> 00:59:07.470
We have a photo align oxide
display, as you would expect.

00:59:07.470 --> 00:59:11.650
Its the best technology on the
planet on a screen right now,

00:59:11.650 --> 00:59:14.219
but it is the thinnest optical
stack of anyone can shift.

00:59:16.110 --> 00:59:19.774
We also have our own custom
chipset that brings it all

00:59:19.774 --> 00:59:20.610
together.

00:59:20.610 --> 00:59:23.419
I'm introducing to you today
a chipset in this product called

00:59:23.419 --> 00:59:25.480
the G5 chipset brought
to you by Microsoft.

00:59:25.480 --> 00:59:28.111
Let me explain to
you what it does.

00:59:28.111 --> 00:59:30.721
In short,
it takes that optical stack and

00:59:30.721 --> 00:59:32.586
then it brings the best pen and

00:59:32.586 --> 00:59:36.539
touch experience you've ever
witnessed or felt on any product

00:59:36.539 --> 00:59:39.987
than on the product right
here and I'll explain that.

00:59:39.987 --> 00:59:44.483
Let me introduce you
the latest Surface Pen.

00:59:44.483 --> 00:59:47.048
>> [APPLAUSE]
>> Real quick,

00:59:47.048 --> 00:59:49.111
I'm just walk you
through the features.

00:59:49.111 --> 00:59:52.152
It has a tail eraser, it has
this beautiful stiction to it.

00:59:52.152 --> 00:59:54.091
So when you do erase from
the back, isn't that funny,

00:59:54.091 --> 00:59:55.194
we finally put an eraser on it?

00:59:55.194 --> 00:59:57.870
>> [LAUGH]
>> It's kinda funny there's

00:59:57.870 --> 00:59:59.018
a pencil out there
without an eraser.

00:59:59.018 --> 01:00:00.209
It's weird, it's like backwards.

01:00:00.209 --> 01:00:03.455
>> [LAUGH]

01:00:03.455 --> 01:00:08.650
[APPLAUSE]

01:00:08.650 --> 01:00:10.084
>> Did you know right now,

01:00:10.084 --> 01:00:12.952
you don't know this,
cuz only I know this, but

01:00:12.952 --> 01:00:14.900
I'm going to share it with you.

01:00:14.900 --> 01:00:20.767
50% of people using Surface Pro
3, you know they use a pen?

01:00:20.767 --> 01:00:23.285
When we started this, somebody
actually walked into my office

01:00:23.285 --> 01:00:25.810
and said, hey Pete, I don't know
that we should ship the pen.

01:00:25.810 --> 01:00:27.519
I'm like why,
because nobody writes anymore.

01:00:28.940 --> 01:00:30.477
You believe that?

01:00:30.477 --> 01:00:31.380
And where have we gone?

01:00:31.380 --> 01:00:33.101
Nobody writes anymore.

01:00:33.101 --> 01:00:35.476
Guys, this is
the power of the pen.

01:00:35.476 --> 01:00:39.323
We give you 1,024 points of
pressure on the tip of this pen,

01:00:39.323 --> 01:00:40.184
1,024.

01:00:40.184 --> 01:00:41.974
>> [APPLAUSE]
>> So when you press down and

01:00:41.974 --> 01:00:44.476
you know how that ink naturally
flows out of your pen?

01:00:44.476 --> 01:00:46.226
It'll flow out of this pen too.

01:00:46.226 --> 01:00:47.684
You'll feel that,
it's beautiful.

01:00:47.684 --> 01:00:49.684
We'll give you a full
year of battery life.

01:00:49.684 --> 01:00:50.978
There's two reasons for that.

01:00:50.978 --> 01:00:53.642
One, you know
something about pens.

01:00:53.642 --> 01:00:54.684
Every now and then if you use
it a lot, you change the ink.

01:00:54.684 --> 01:00:56.893
That seems reasonable.

01:00:56.893 --> 01:00:58.642
That's the metaphor.

01:00:58.642 --> 01:01:00.774
We don't want a rechargeable
solution for you,

01:01:00.774 --> 01:01:03.480
because we don't want you to
lose that productivity moment.

01:01:03.480 --> 01:01:05.977
If you're in your flow,
you don't want to stop.

01:01:05.977 --> 01:01:08.684
You don't want to worry,
that's what this pen is for.

01:01:08.684 --> 01:01:10.940
It's a tool,
it's the power of the pen.

01:01:13.184 --> 01:01:15.895
Now here's the one thing on the
product that I need to tell you

01:01:15.895 --> 01:01:17.915
about that I still think
about all the time and

01:01:17.915 --> 01:01:20.433
when I see you guys put pen
loops on your Surface Pro 3s.

01:01:20.433 --> 01:01:24.142
I go,
look storing a pen is hard.

01:01:24.142 --> 01:01:25.271
I know that sounds silly, but

01:01:25.271 --> 01:01:27.268
I wanted to show you what
we're doing with this pen.

01:01:27.268 --> 01:01:30.851
Check this out So simple.

01:01:30.851 --> 01:01:35.941
>> [APPLAUSE]
>> I know it's pen storage,

01:01:35.941 --> 01:01:40.391
but I will tell you the tweets,
the feedback.

01:01:40.391 --> 01:01:41.559
You guys wanted pen storage.

01:01:41.559 --> 01:01:44.370
We created it for you,
it's right there.

01:01:44.370 --> 01:01:45.470
Just wanted to share those for

01:01:45.470 --> 01:01:47.016
those of you who were
frustrated before.

01:01:47.016 --> 01:01:48.190
Now let me show you
the integration of the pen,

01:01:48.190 --> 01:01:49.227
because that's what
this is all about.

01:01:49.227 --> 01:01:49.969
How you use the pen,

01:01:49.969 --> 01:01:51.684
not just talking about
the feature of the pen.

01:01:51.684 --> 01:01:52.601
I'm gonna stand right here.

01:01:52.601 --> 01:01:53.998
I'm gonna click the pen and

01:01:53.998 --> 01:01:56.809
you're gonna see what happens
when OneNote opens up.

01:01:56.809 --> 01:01:57.600
You guys see that?

01:01:57.600 --> 01:01:59.029
Just the one click and
here's OneNote.

01:02:00.330 --> 01:02:02.790
I can write, look how smooth
the ink is coming out of my pen.

01:02:02.790 --> 01:02:03.650
Can we see this on the screen?

01:02:03.650 --> 01:02:04.690
Can you guys see that?

01:02:04.690 --> 01:02:06.143
I want to make sure you can.

01:02:06.143 --> 01:02:08.007
>> [APPLAUSE]
>> And then I can just erase,

01:02:08.007 --> 01:02:09.884
you can see that easy
erasing off the back and

01:02:09.884 --> 01:02:12.392
it feels like an eraser so
that really brings that to life.

01:02:12.392 --> 01:02:14.186
And that any given time,
you guys have used this,

01:02:14.186 --> 01:02:15.352
you can double-click the pen.

01:02:15.352 --> 01:02:18.212
And if you double click the pen,
what happens is OneNote makes

01:02:18.212 --> 01:02:20.632
a decision and this is that
integration of Office and

01:02:20.632 --> 01:02:21.851
OneNote on this product.

01:02:21.851 --> 01:02:24.190
By the way, there isn't a
product on this planet that runs

01:02:24.190 --> 01:02:26.600
Office and OneNote as good as
this product, it's unreal.

01:02:26.600 --> 01:02:28.684
Now I can take whatever
I want off this screen,

01:02:28.684 --> 01:02:30.934
do you see how I clipped
that and that came to life?

01:02:30.934 --> 01:02:33.022
Let it go and it drops into
OneNote just like that and

01:02:33.022 --> 01:02:33.945
now I can ink on it, and

01:02:33.945 --> 01:02:36.435
I can send this information to
my kids or whoever I wanted to.

01:02:36.435 --> 01:02:38.390
You've seen that,
that's pretty cool.

01:02:38.390 --> 01:02:40.267
There's one more step.

01:02:40.267 --> 01:02:42.350
Here, if you look down at
the bottom is Cortana.

01:02:42.350 --> 01:02:43.851
This is Windows 10.

01:02:43.851 --> 01:02:46.702
If I hold down my pen now
in the most natural form,

01:02:46.702 --> 01:02:47.685
I have a tablet.

01:02:47.685 --> 01:02:48.690
How do I wanna call her?

01:02:48.690 --> 01:02:50.100
How do I call Cortana?

01:02:50.100 --> 01:02:53.978
You just hold the pen, watch
down here in the corner, there.

01:02:53.978 --> 01:02:55.685
Tell me about the Microsoft
store in Manhattan.

01:03:01.726 --> 01:03:05.851
There it is, came up which is
kinda nice, then you can see it.

01:03:05.851 --> 01:03:06.392
There it is.

01:03:06.392 --> 01:03:08.797
The search results where all
I do is hold the button and

01:03:08.797 --> 01:03:10.142
I get back my search results.

01:03:10.142 --> 01:03:14.620
That seems pretty smart, but now
I have Edge and now I can write.

01:03:14.620 --> 01:03:16.142
This is the beauty
of the product.

01:03:16.142 --> 01:03:17.198
So now at any time,

01:03:17.198 --> 01:03:19.530
I can now write on the web
the way I want to.

01:03:19.530 --> 01:03:20.267
Is that pretty cool?

01:03:20.267 --> 01:03:21.976
So this is Edge,
carrying from here.

01:03:21.976 --> 01:03:24.101
Now, what happened
with all that content?

01:03:24.101 --> 01:03:25.320
What happens?

01:03:25.320 --> 01:03:28.453
It goes to my Lumia 950 and
those things are connected and

01:03:28.453 --> 01:03:30.646
it is an absolutely
beautiful thing, but

01:03:30.646 --> 01:03:31.851
why do you do all this?

01:03:31.851 --> 01:03:33.101
What's the point?

01:03:33.101 --> 01:03:36.729
It's not just for the Microsoft
applications, that's for others

01:03:36.729 --> 01:03:40.350
and we're seeing developers
be inspired right now.

01:03:40.350 --> 01:03:44.846
Traditional apps like Lightroom,
Photoshop, Illustrator,

01:03:44.846 --> 01:03:46.768
all touch and pen enabled.

01:03:46.768 --> 01:03:47.934
Awesome.

01:03:47.934 --> 01:03:51.778
New apps like Drawboard, Bitwig
from guys out there that want to

01:03:51.778 --> 01:03:54.560
create things,
some beautiful things.

01:03:54.560 --> 01:03:55.241
My favorite,

01:03:55.241 --> 01:03:57.851
made by a gentleman by the name
of David William Hearn is

01:03:57.851 --> 01:03:58.433
StaffPad.

01:03:58.433 --> 01:03:59.240
If you haven't seen it,
you should.

01:03:59.240 --> 01:04:02.215
Now while you watch this video,
let me explain to you what's

01:04:02.215 --> 01:04:05.434
happening with the G5 chips that
I enabled that we talked about.

01:04:05.434 --> 01:04:09.642
Watch how the ink seamlessly
flows out of this pen.

01:04:09.642 --> 01:04:12.602
Watch how natural his
hand movement is.

01:04:12.602 --> 01:04:16.401
Watch how the tip of the pen and
the ink are right on the screen,

01:04:16.401 --> 01:04:19.270
because of that
thinnest stack ever.

01:04:19.270 --> 01:04:21.870
Look how smooth it is.

01:04:21.870 --> 01:04:24.830
Look how elegant his
hand is working.

01:04:24.830 --> 01:04:27.570
But then, stop and look again.

01:04:29.280 --> 01:04:33.220
Watch how the product is
starting to transform from ink

01:04:33.220 --> 01:04:34.360
to digital content.

01:04:35.950 --> 01:04:39.142
This is power that's coming
through this product.

01:04:39.142 --> 01:04:41.017
Watch how he's making things.

01:04:41.017 --> 01:04:42.750
He's changing things.

01:04:42.750 --> 01:04:46.559
He's creating with Surface.

01:04:46.559 --> 01:04:50.570
He's getting every bit he wants,
but now look closer.

01:04:50.570 --> 01:04:52.142
What's really happening?

01:04:52.142 --> 01:04:55.767
David, out of his mind,
down through his body.

01:04:55.767 --> 01:04:58.866
Out of his arm into his hand and
into your hearts,

01:04:58.866 --> 01:05:01.976
he just wrote a beautiful
symphony just for you.

01:05:01.976 --> 01:05:08.101
That's what happened.

01:05:08.101 --> 01:05:12.717
>> [APPLAUSE]
>> It is so

01:05:12.717 --> 01:05:15.494
inspiring to see what
developers can do that

01:05:15.494 --> 01:05:19.924
you can feel the content they're
creating, that the productivity,

01:05:19.924 --> 01:05:22.267
the magic coming
off these devices.

01:05:22.267 --> 01:05:23.936
Now we're making it
even more personal,

01:05:23.936 --> 01:05:25.851
cuz these tools become
something so personal.

01:05:25.851 --> 01:05:28.760
We're introducing five
colors of the Surface pen.

01:05:28.760 --> 01:05:31.437
I hope you like and I think
they're beautiful, but even more

01:05:31.437 --> 01:05:34.270
important, we're introducing
interchangeable pen tips. Why?

01:05:34.270 --> 01:05:37.851
>> [APPLAUSE]

01:05:37.851 --> 01:05:39.476
>> Yeah, it's super simple.

01:05:39.476 --> 01:05:41.642
It's for you It's for you.

01:05:41.642 --> 01:05:43.767
Are you a writer?

01:05:43.767 --> 01:05:47.351
Are you a note takers?

01:05:47.351 --> 01:05:47.892
You sketch?

01:05:47.892 --> 01:05:48.476
You draw?

01:05:48.476 --> 01:05:49.559
You shade?

01:05:49.559 --> 01:05:52.351
Pick a tip, feel them,
they are magical.

01:05:52.351 --> 01:05:53.601
It changes everything.

01:05:53.601 --> 01:05:57.559
It's like a ballpoint pen to
a felt tip pen to even a pencil.

01:05:57.559 --> 01:05:59.142
Take a look,
it feels phenomenal.

01:05:59.142 --> 01:06:01.489
Let's talk about performance,

01:06:01.489 --> 01:06:04.934
cuz you guys got to hear
about this performance.

01:06:04.934 --> 01:06:10.910
People talk about Surface Pro 3,
because of it's performance.

01:06:10.910 --> 01:06:11.559
Yep, it's versatile.

01:06:11.559 --> 01:06:14.077
Yep, it's a tablet that can
replace this laptop, but

01:06:14.077 --> 01:06:15.017
it is performance.

01:06:15.017 --> 01:06:19.933
So let's just measure it up,
Surface Pro 3.

01:06:19.933 --> 01:06:23.351
Surface Pro 4,
30% faster than Surface Pro 3.

01:06:23.351 --> 01:06:25.517
30%, it's just power.

01:06:25.517 --> 01:06:30.016
>> [APPLAUSE]
>> Now I'm not gonna compare it

01:06:30.016 --> 01:06:32.643
to any pad, I don't care
what size or any tablet.

01:06:32.643 --> 01:06:35.355
They're not in the same class,
but I will compare it to what is

01:06:35.355 --> 01:06:36.934
in its class and
it is a MacBook Air.

01:06:36.934 --> 01:06:42.227
And I will tell you, the MacBook
Air is a great, great product.

01:06:42.227 --> 01:06:43.976
It is a great product,
it's designed well.

01:06:43.976 --> 01:06:46.052
It works beautifully, but

01:06:46.052 --> 01:06:49.309
let's just compare it
to give you a sense.

01:06:49.309 --> 01:06:53.517
Surface Pro 4,
50% faster than MacBook Air.

01:06:53.517 --> 01:06:57.165
>> [APPLAUSE]
>> 50, Macbook Air is a great

01:06:57.165 --> 01:07:03.376
product, I own
a Surface Now you asked for

01:07:03.376 --> 01:07:05.309
a terabyte of storage,
you got it.

01:07:05.309 --> 01:07:07.309
We're putting a terabyte
of storage in the product,

01:07:07.309 --> 01:07:07.891
you go pick it.

01:07:07.891 --> 01:07:09.226
You wanted 16GB of RAM.

01:07:09.226 --> 01:07:10.150
Yep, we did.

01:07:10.150 --> 01:07:11.190
It's in there.

01:07:11.190 --> 01:07:13.017
Go check it out, it's there.

01:07:13.017 --> 01:07:17.017
Terabyte, 16 gigs,
50% faster than our competitors.

01:07:17.017 --> 01:07:18.726
This is what you expected.

01:07:18.726 --> 01:07:21.059
This is what you get.

01:07:21.059 --> 01:07:24.642
>> [APPLAUSE]
>> Now, what do we compromise?

01:07:24.642 --> 01:07:28.102
Nothing, zero.

01:07:28.102 --> 01:07:30.920
I use to hesitate saying that,
I'm not.

01:07:30.920 --> 01:07:34.142
It's unreal, we went from 9.1
millimeters to 8.4 millimeters.

01:07:34.142 --> 01:07:38.487
The only reason we stopped
there was to make sure you had

01:07:38.487 --> 01:07:42.559
the full power of the USB
3.0 port, that's it.

01:07:42.559 --> 01:07:45.018
There's diminishing
returns after that, guys.

01:07:45.018 --> 01:07:48.650
There is, but it feels so
much better in your hand now.

01:07:50.360 --> 01:07:53.433
There's 60% more
pixels on this screen.

01:07:53.433 --> 01:07:55.017
We grew the screen.

01:07:55.017 --> 01:07:56.935
We gave you 30% more power.

01:07:56.935 --> 01:07:59.330
We grew the storage,
we grew the memory.

01:07:59.330 --> 01:08:01.220
It's a thinner and
lighter package.

01:08:01.220 --> 01:08:02.170
That's all true.

01:08:03.920 --> 01:08:06.110
Nothing traded off, nothing.

01:08:07.260 --> 01:08:08.061
Now, let me show you how.

01:08:08.061 --> 01:08:10.685
Sometimes, you wanna
use this at your desk.

01:08:10.685 --> 01:08:11.601
So, let me just
walk you over here.

01:08:11.601 --> 01:08:13.320
I wanna introduce you
to a new product.

01:08:13.320 --> 01:08:16.730
This is a Surface Pro
docking station.

01:08:16.730 --> 01:08:18.600
Notice how I say Surface Pro.

01:08:18.600 --> 01:08:20.874
For those of you who
have been asking,

01:08:20.874 --> 01:08:22.518
what about Surface Pro 3?

01:08:22.518 --> 01:08:25.268
This docking station,
it works with Surface Pro 3.

01:08:25.268 --> 01:08:28.309
[COUGH]
>> [APPLAUSE]

01:08:28.309 --> 01:08:29.781
>> It literally, it can for

01:08:29.781 --> 01:08:33.017
you do so many things, but
it has two 4K displays out.

01:08:33.017 --> 01:08:34.840
So we're gonna power those
in just a minute, so

01:08:34.840 --> 01:08:37.210
you can see the power of
this docking station here.

01:08:37.210 --> 01:08:39.476
Of course,
it has four USB 3.0 connectors.

01:08:39.476 --> 01:08:40.643
It has a gigabit
of Ethernet speed.

01:08:40.643 --> 01:08:42.059
It has everything
you want in a dock,

01:08:42.059 --> 01:08:43.920
but it's just this
little package here.

01:08:43.920 --> 01:08:44.893
This elegant solution.

01:08:44.893 --> 01:08:47.430
So nothing on your desk,
except for this, but

01:08:47.430 --> 01:08:49.392
your wires go down
somewhere else.

01:08:49.392 --> 01:08:50.267
You don't need the clutter.

01:08:50.267 --> 01:08:51.108
Now let me show you

01:08:51.108 --> 01:08:53.080
as I'm docked the power
of this product.

01:08:54.890 --> 01:08:57.000
I'm gonna click here on Pro E.

01:08:58.190 --> 01:08:59.990
I might be getting punked here.

01:08:59.990 --> 01:09:01.540
Very funny, very funny.

01:09:02.830 --> 01:09:04.059
There it is.

01:09:04.059 --> 01:09:05.850
This is, nice job,
by the way, guys.

01:09:05.850 --> 01:09:08.101
That was pretty good.

01:09:08.101 --> 01:09:11.721
This It's Surface Pro 4 and
what I'm using now is Pro E,

01:09:11.721 --> 01:09:15.351
if you will or if you will,
one of the engineering tools.

01:09:15.351 --> 01:09:17.679
Remember, when I said earlier
that the Surface team uses

01:09:17.679 --> 01:09:19.142
Surface to build
the next Surface.

01:09:19.142 --> 01:09:22.101
This is the actual Surface
database that we use.

01:09:22.101 --> 01:09:23.746
Let me explode the product
out for you, so

01:09:23.746 --> 01:09:25.350
that you can get
a better view of it.

01:09:25.350 --> 01:09:26.225
Move it down here.

01:09:26.225 --> 01:09:27.102
So you can see that?

01:09:27.102 --> 01:09:28.310
This is every part
of the surface.

01:09:28.310 --> 01:09:29.236
If I get the right angle,

01:09:29.236 --> 01:09:31.185
you can see how all these
components come together.

01:09:31.185 --> 01:09:34.486
Keep in mind, this now is
rendering 400 unique custom

01:09:34.486 --> 01:09:36.767
parts that are built
in Surface Pro 4.

01:09:36.767 --> 01:09:38.395
That's unique.
Not even Surface Pro 3,

01:09:38.395 --> 01:09:39.851
this is entirely new product.

01:09:39.851 --> 01:09:42.421
It's got 2,000 parts in
it all together and so

01:09:42.421 --> 01:09:45.310
you can see how complex
something like this can be.

01:09:45.310 --> 01:09:47.576
But as I move it around, so
smoothly and so quickly.

01:09:47.576 --> 01:09:50.684
And as I zoom in, I can look
at any component I want.

01:09:50.684 --> 01:09:52.351
Now, I want you to
realize whats happening.

01:09:52.351 --> 01:09:54.483
I'm rendering millions
of polygons right now,

01:09:54.483 --> 01:09:55.476
right in front of you.

01:09:55.476 --> 01:09:56.143
That's whats happening.

01:09:56.143 --> 01:09:59.600
I know its super dorky,
but it's super powerful.

01:09:59.600 --> 01:10:01.302
So just kind of understand
the performance there.

01:10:01.302 --> 01:10:03.716
Let me zoom out to give you that
look of the product again and

01:10:03.716 --> 01:10:04.465
you can see that.

01:10:04.465 --> 01:10:05.420
Do you guys feel that power?

01:10:05.420 --> 01:10:06.447
It's pretty cool, right.

01:10:06.447 --> 01:10:08.605
>> [APPLAUSE]
>> So that is the power, and

01:10:08.605 --> 01:10:11.613
that's the Surface docking
station, I hope you love it.

01:10:11.613 --> 01:10:13.100
I want to introduce
you to a new product.

01:10:13.100 --> 01:10:17.080
And some of you have been
asking for the new type cover.

01:10:17.080 --> 01:10:18.290
Let me just show it to you.

01:10:18.290 --> 01:10:20.020
This is the new
Surface Pro type cover.

01:10:20.020 --> 01:10:24.030
This is the lightest, thinnest
type cover we have ever shipped.

01:10:24.030 --> 01:10:26.760
The thing people say about the
type cover that they love is how

01:10:26.760 --> 01:10:28.050
light and thin it is.

01:10:28.050 --> 01:10:29.310
And how sturdy it is.

01:10:29.310 --> 01:10:32.610
This product got lighter and
thinner and more sturdy.

01:10:32.610 --> 01:10:34.310
But I wanna talk
about the keyset.

01:10:36.140 --> 01:10:38.560
We've put in a pro
keyset on this product.

01:10:38.560 --> 01:10:41.550
What you'll see is what we went
from, this tight keyset design,

01:10:41.550 --> 01:10:45.110
where we have now filled out the
entire keyset for your hands.

01:10:45.110 --> 01:10:46.380
Don't worry though.

01:10:46.380 --> 01:10:49.212
This product works perfectly
with your Surface Pro 3.

01:10:49.212 --> 01:10:50.433
Perfectly.

01:10:50.433 --> 01:10:52.520
>> [APPLAUSE]
>> So if you have that one.

01:10:52.520 --> 01:10:54.370
And I see a bunch using Pro 3,

01:10:54.370 --> 01:10:58.200
which by the way, you're
super inspiring me right now.

01:10:58.200 --> 01:11:02.060
It's so fun, you can use
this product, it's for you.

01:11:02.060 --> 01:11:04.870
But for Surface Pro 4 users
who haven't used it yet or

01:11:04.870 --> 01:11:07.250
are coming on,
you're gonna love it.

01:11:07.250 --> 01:11:08.380
The keyset is beautiful.

01:11:08.380 --> 01:11:10.730
The key switch has a 1.3
millimeter travel.

01:11:11.760 --> 01:11:13.230
It really is.

01:11:13.230 --> 01:11:16.160
It's 19 millimeters right
now between key sets,

01:11:16.160 --> 01:11:18.000
it's what we call the pitch.

01:11:18.000 --> 01:11:20.440
It feels so soft on your
hands when you type.

01:11:20.440 --> 01:11:23.160
Best part, we then took a track
pad and made it 40% larger.

01:11:23.160 --> 01:11:23.965
That was a big deal.

01:11:23.965 --> 01:11:28.000
40%, it feels beautiful, it uses
the full power of Windows 10,

01:11:28.000 --> 01:11:29.270
and really comes to life.

01:11:29.270 --> 01:11:30.600
What do you guys think
of the new type cover?

01:11:30.600 --> 01:11:35.351
It's very cool.
>> [APPLAUSE]

01:11:35.351 --> 01:11:36.553
>> This product when it clicks

01:11:36.553 --> 01:11:39.600
in together and it comes,
it's just harmony.

01:11:39.600 --> 01:11:40.970
I mean, you know I love this.

01:11:40.970 --> 01:11:42.710
I hope you love it
as much as I do.

01:11:42.710 --> 01:11:43.600
It's so beautiful.

01:11:43.600 --> 01:11:45.760
I wanna switch gears
on you really quick.

01:11:47.190 --> 01:11:50.250
You guys seen this kit before? Funny?

01:11:50.250 --> 01:11:51.410
You see,

01:11:51.410 --> 01:11:52.980
I have no idea what
he's doing by the way.

01:11:52.980 --> 01:11:54.601
I just thought I'd put
the picture up to show you.

01:11:57.935 --> 01:12:00.671
Last night met with the team
that built the commercial and

01:12:00.671 --> 01:12:01.530
they explained.

01:12:01.530 --> 01:12:03.960
I don't wanna explain it to you,
but it was pretty cool.

01:12:03.960 --> 01:12:07.510
I wanna introduce what Windows
Hello means to me and my family.

01:12:08.990 --> 01:12:11.150
So let me do that for
just a minute.

01:12:11.150 --> 01:12:12.650
You guys have been with
me with Anastasia for

01:12:12.650 --> 01:12:13.390
the last couple years.

01:12:13.390 --> 01:12:15.430
You've seen her if you've
been part of these events.

01:12:15.430 --> 01:12:16.970
And they're growing and
they are beautiful children.

01:12:16.970 --> 01:12:19.500
But I have four kids
at home right now and

01:12:19.500 --> 01:12:20.940
they are the light of my life.

01:12:20.940 --> 01:12:24.180
I will tell you Windows Hello
will transform the way

01:12:24.180 --> 01:12:25.580
your household works.

01:12:25.580 --> 01:12:28.900
Imagine how you can use
one surface now to login

01:12:28.900 --> 01:12:30.970
every member of the family and
give them their unique content.

01:12:30.970 --> 01:12:33.970
Let me just show you a quick
little video of my babies.

01:12:33.970 --> 01:12:35.940
This is Anastasia and Sophia.

01:12:35.940 --> 01:12:38.231
Check out how they're
using Windows Hello for

01:12:38.231 --> 01:12:39.059
the first time.

01:12:39.059 --> 01:12:49.059
[MUSIC]

01:12:56.767 --> 01:12:59.225
>> Ana,
let me do my homework please.

01:12:59.225 --> 01:13:09.225
[MUSIC]

01:13:10.308 --> 01:13:11.059
Yes!

01:13:11.059 --> 01:13:18.809
[MUSIC]

01:13:18.809 --> 01:13:21.797
[APPLAUSE]
>> [LAUGH] Those guys,

01:13:21.797 --> 01:13:23.850
they are super cute.

01:13:23.850 --> 01:13:25.642
I've got to be super
honest with you though.

01:13:25.642 --> 01:13:30.559
They don't always
get along like that.

01:13:30.559 --> 01:13:33.767
If ever, but
somehow that worked out.

01:13:33.767 --> 01:13:34.851
Hey.

01:13:34.851 --> 01:13:37.410
In this product, there are two
things I need to tell you about.

01:13:37.410 --> 01:13:40.110
The first one is for
the Pro 3 user.

01:13:41.580 --> 01:13:44.140
If you want Windows Hello,
we have the most amazing

01:13:44.140 --> 01:13:46.610
fingerprint experience to
let you log in and out.

01:13:47.700 --> 01:13:50.110
So the new Surface Pro
set keyboard

01:13:50.110 --> 01:13:52.368
comes with a fingerprint reader
just for those customers.

01:13:52.368 --> 01:13:53.810
Very cool.

01:13:53.810 --> 01:13:58.860
>> [APPLAUSE]
>> Now Surface Pro 4,

01:13:58.860 --> 01:14:02.680
when you think about algorithms
written by the Windows team that

01:14:02.680 --> 01:14:05.160
guarantee enterprise level
face authentication.

01:14:06.590 --> 01:14:09.469
The work we've done for
the front facing camera on

01:14:09.469 --> 01:14:11.889
Surface Ppro 4 is
second to none.

01:14:13.780 --> 01:14:16.390
You get this product, and you
get the beauty of Windows Hello

01:14:16.390 --> 01:14:18.350
with it,
it is a phenomenal experience.

01:14:18.350 --> 01:14:18.990
What do you guys think?

01:14:18.990 --> 01:14:19.772
It's pretty cool, right?

01:14:19.772 --> 01:14:25.017
>> [APPLAUSE]

01:14:27.602 --> 01:14:29.594
>> I'm holding the thinnest,

01:14:29.594 --> 01:14:31.590
most powerful surface yet.

01:14:33.160 --> 01:14:35.060
This is the tablet that
can replace your laptop.

01:14:36.470 --> 01:14:38.650
I said it 18 months ago and
I will say it again.

01:14:38.650 --> 01:14:41.100
It will replace your laptop.

01:14:41.100 --> 01:14:42.590
It's replaced many of
yours up there and

01:14:42.590 --> 01:14:44.130
we are very proud of that.

01:14:44.130 --> 01:14:45.650
I'm so proud of you at home.

01:14:45.650 --> 01:14:47.150
I'm so
proud of that team in Redman.

01:14:47.150 --> 01:14:50.220
And for those of you watching,
thank you for tuning in to this.

01:14:50.220 --> 01:14:54.879
>> [APPLAUSE]
>> The product starts at $899,

01:14:54.879 --> 01:14:58.100
you can pre-order
pretty much right now.

01:14:58.100 --> 01:14:59.080
It's available October 26th.

01:14:59.080 --> 01:15:02.526
It's a great, great set of
products out there, and

01:15:02.526 --> 01:15:04.809
with a great array,
check it out.

01:15:04.809 --> 01:15:09.480
>> [APPLAUSE]
>> Now, we're done, now.

01:15:09.480 --> 01:15:10.892
You guys wanna talk
about another product?

01:15:10.892 --> 01:15:11.767
>> Yeah.

01:15:11.767 --> 01:15:16.525
[APPLAUSE]
>> Yeah, I do too.

01:15:16.525 --> 01:15:18.900
>> [LAUGH]
>> Sometimes I just walk off and

01:15:18.900 --> 01:15:20.470
don't but this time I will,
I promise.

01:15:22.160 --> 01:15:23.865
Let's just sit and
think for a minute.

01:15:23.865 --> 01:15:28.351
[COUGH] What if you
you've wanted a surface?

01:15:33.017 --> 01:15:34.970
But you wanted a laptop Surface.

01:15:38.200 --> 01:15:39.910
Something with a bigger screen,

01:15:39.910 --> 01:15:43.490
something with the perfect
typing experience of a laptop.

01:15:43.490 --> 01:15:45.510
And we've been thinking
about this for years.

01:15:45.510 --> 01:15:47.030
What do we do?

01:15:47.030 --> 01:15:50.760
What if we could do for
laptops what we did for tablets?

01:15:51.920 --> 01:15:54.660
What if we could take all that
energy, all that hard work,

01:15:54.660 --> 01:15:57.610
all that will, all that learing
and put it in a laptop.

01:16:00.560 --> 01:16:01.309
That's what we did.

01:16:03.976 --> 01:16:05.420
That's what I'm
about to show you.

01:16:07.320 --> 01:16:11.434
We made the ultimate laptop.

01:16:11.434 --> 01:16:15.143
We made Surface Book.

01:16:15.143 --> 01:16:25.143
[MUSIC]

01:17:09.852 --> 01:17:15.558
>> [APPLAUSE]

01:17:15.558 --> 01:17:18.476
>> This is Surface Book.

01:17:18.476 --> 01:17:29.392
>> [APPLAUSE]

01:17:29.392 --> 01:17:31.727
>> This is the ultimate laptop.

01:17:31.727 --> 01:17:33.979
It's the first laptop
ever built by Microsoft.

01:17:35.220 --> 01:17:36.650
And it redefines everything.

01:17:36.650 --> 01:17:40.140
It redefines everything what
you expect in a laptop.

01:17:40.140 --> 01:17:42.655
Start with the screen.

01:17:42.655 --> 01:17:45.530
13.5 inch diagonal,
straight across.

01:17:45.530 --> 01:17:48.300
It delivers 6 million
pixels to your eyes.

01:17:48.300 --> 01:17:49.830
6 million.

01:17:49.830 --> 01:17:52.560
There is nothing close to it. Nothing.

01:17:52.560 --> 01:17:54.070
267 dpi, and

01:17:54.070 --> 01:17:58.560
the depth of this screen,
is remarkable.

01:17:59.960 --> 01:18:03.650
I've been using it,
it just blows me away.

01:18:03.650 --> 01:18:07.460
It has pixel sense, exactly what
we talked about before, it is so

01:18:07.460 --> 01:18:09.370
much more than just pixels.

01:18:09.370 --> 01:18:12.350
It brings that pen,
that touch experience.

01:18:12.350 --> 01:18:15.035
David if you're here, you wanna
write a symphony my friend,

01:18:15.035 --> 01:18:16.580
write it on this.

01:18:16.580 --> 01:18:19.080
It will blow you away
what this product can do.

01:18:20.360 --> 01:18:23.260
We pushed the tech to the
thinnest gorilla glass possible,

01:18:23.260 --> 01:18:24.018
same as Pro4.

01:18:24.018 --> 01:18:26.770
You look at a photo on this,
it'll feel real.

01:18:26.770 --> 01:18:27.860
You watch a video on it,

01:18:27.860 --> 01:18:30.980
it will immerse you like nothing
has immersed you before.

01:18:33.350 --> 01:18:35.400
But it can't just be about the
screen on a product like this,

01:18:35.400 --> 01:18:37.340
it has to be about
the typing experience.

01:18:37.340 --> 01:18:39.610
It is one the most important
things in delivering

01:18:39.610 --> 01:18:40.870
a great laptop.

01:18:40.870 --> 01:18:43.630
It one of the things that those
of you using laptops on your lap

01:18:43.630 --> 01:18:45.250
right now need most.

01:18:46.420 --> 01:18:49.370
Outside of lap ability, which
you all made fun of me for.

01:18:49.370 --> 01:18:53.642
But, typing.

01:18:53.642 --> 01:18:57.080
The typing experience on
this product is perfect.

01:18:59.360 --> 01:19:03.838
The make break is unbelievable.

01:19:03.838 --> 01:19:11.040
The sound is so quiet, you type.

01:19:11.040 --> 01:19:15.765
And it's quiet but
it feels so powerful.

01:19:15.765 --> 01:19:19.020
It's 1.6 millimeters of travel.

01:19:20.220 --> 01:19:22.870
We've been making
keyboard switches for

01:19:22.870 --> 01:19:23.790
25 years at Microsoft.

01:19:23.790 --> 01:19:27.140
15 years ago, we brought
you the ergonomic keyboard.

01:19:28.320 --> 01:19:29.310
We know what comfort is.

01:19:29.310 --> 01:19:31.600
We brought it all to the table.

01:19:31.600 --> 01:19:33.700
My favorite thing is
the dish in the keys.

01:19:33.700 --> 01:19:36.550
Just slide your fingers in,
it feels unreal.

01:19:36.550 --> 01:19:40.210
The trackpad, optimized by
the Windows 10 Engineering Team

01:19:40.210 --> 01:19:43.410
to bring you precision,
perfect tracking.

01:19:43.410 --> 01:19:44.730
It is made of glass.

01:19:45.800 --> 01:19:48.300
When you put your finger on it,
it glides.

01:19:48.300 --> 01:19:51.020
It feels so lovely.

01:19:51.020 --> 01:19:52.920
It has five points
that touch on it.

01:19:52.920 --> 01:19:56.953
It brings every Windows 10
feature to life in a huge way.

01:19:56.953 --> 01:20:00.765
Now outside of typing and
a beautiful screen,

01:20:00.765 --> 01:20:03.511
what do you expect
from a laptop?

01:20:03.511 --> 01:20:06.633
Phenomenal performance.

01:20:06.633 --> 01:20:08.120
That's what you should expect.

01:20:10.780 --> 01:20:12.880
But this is a little bit
different than Surface Pro 4.

01:20:12.880 --> 01:20:14.360
We pushed it further.

01:20:15.670 --> 01:20:18.267
We wanted to bring you
that ultimate performance.

01:20:18.267 --> 01:20:20.670
This is for the gamer who
plays League of Legends.

01:20:20.670 --> 01:20:25.206
This is for the architect who's
building a building right now,

01:20:25.206 --> 01:20:30.440
or designing a bridge, and needs
to compile and press the system.

01:20:30.440 --> 01:20:31.890
It's for the scientist,
right now,

01:20:31.890 --> 01:20:33.860
who's thinking about
the cure to cancer,

01:20:33.860 --> 01:20:36.830
who needs to push the machine
as far as they can.

01:20:36.830 --> 01:20:39.990
It's for that coder using the
latest Visual Studio where they

01:20:39.990 --> 01:20:43.310
can compile using the GPU and
CPU at the same time and

01:20:43.310 --> 01:20:44.049
not lose a minute.

01:20:45.770 --> 01:20:48.470
It's got the latest generation
of Intel core processors in it.

01:20:49.480 --> 01:20:50.500
They are phenomenal.

01:20:52.110 --> 01:20:53.220
We push these things.

01:20:53.220 --> 01:20:55.230
We work with Intel in and out.

01:20:55.230 --> 01:20:58.928
More important than that, we've
tuned this thing to perfect

01:20:58.928 --> 01:21:01.640
graphics performance,
let me explain how.

01:21:01.640 --> 01:21:05.118
We have the best engineers
on the planet that

01:21:05.118 --> 01:21:07.844
understand the GPU for
you to use.

01:21:07.844 --> 01:21:13.220
Our Xbox team is unreal in
what they can do with a GPU.

01:21:13.220 --> 01:21:17.611
We have the best engineers that
understand portability and

01:21:17.611 --> 01:21:21.300
performance in one
package in Surface.

01:21:21.300 --> 01:21:23.896
Do you know what happens when
you put those two things

01:21:23.896 --> 01:21:24.486
together?

01:21:24.486 --> 01:21:26.297
You end up with Surface Book.

01:21:26.297 --> 01:21:32.867
>> [APPLAUSE]
>> Ounce for

01:21:32.867 --> 01:21:37.428
ounce, pound for pound,
this is the fastest 13 inch

01:21:37.428 --> 01:21:40.908
laptop ever made
anywhere on any planet.

01:21:40.908 --> 01:21:42.325
This product.

01:21:42.325 --> 01:21:46.910
>> [APPLAUSE]
>> And

01:21:46.910 --> 01:21:52.020
with all that power,
we give you a full

01:21:52.020 --> 01:21:55.120
12 hours of battery life to use
this product for, 12 hours.

01:21:55.120 --> 01:21:57.000
Let me tell you what
12 hours means to me.

01:21:57.000 --> 01:21:58.473
Use it for a week,
I don't have to charge it.

01:21:58.473 --> 01:21:59.368
Cuz when I close it,

01:21:59.368 --> 01:22:01.700
I'm saving every bit of
battery life with no drain.

01:22:01.700 --> 01:22:05.020
It's phenomenal work by
the Surface engineers.

01:22:05.020 --> 01:22:06.880
When you open it,
you're burning up to 12 hours,

01:22:06.880 --> 01:22:08.330
you can get to 12 hours,
this is huge.

01:22:08.330 --> 01:22:10.890
But you know what that means for
you, like those three guys?

01:22:10.890 --> 01:22:13.744
It means you don't have to sit
where you plug in your cord

01:22:13.744 --> 01:22:14.362
next time.

01:22:14.362 --> 01:22:17.197
It means you can get a Surface
Book and sit up here, and

01:22:17.197 --> 01:22:20.095
you don't have to worry about
the power because you get

01:22:20.095 --> 01:22:20.800
full power.

01:22:22.160 --> 01:22:23.310
It's what you need.

01:22:23.310 --> 01:22:26.282
It's all that performance.

01:22:26.282 --> 01:22:26.897
But it's portable.

01:22:30.159 --> 01:22:31.041
Now, how does this compare?

01:22:31.041 --> 01:22:33.500
It's probably a good
question to ask.

01:22:33.500 --> 01:22:35.380
We compared Surface Pro
to the MacBook Air.

01:22:35.380 --> 01:22:36.722
I think that was fair.

01:22:36.722 --> 01:22:39.027
We're gonna compare
Surface Book, and

01:22:39.027 --> 01:22:40.930
how it compares
to a MacBook Pro.

01:22:40.930 --> 01:22:44.998
By adding the discreet GPU,
two extra processors,

01:22:44.998 --> 01:22:49.530
it fundamentally makes Surface
Book two times faster than

01:22:49.530 --> 01:22:52.409
the MacBook Pro,
two times faster.

01:22:52.409 --> 01:22:57.352
>> [APPLAUSE]
>> It just gives you

01:22:57.352 --> 01:22:58.396
a sense of the performance
of the product.

01:22:58.396 --> 01:23:00.927
But to give you a better sense,
let me walk over here.

01:23:00.927 --> 01:23:03.662
Do you remember that Surface
dock we talked about earlier,

01:23:03.662 --> 01:23:04.270
right here?

01:23:05.880 --> 01:23:07.335
It works with your Surface Book.

01:23:07.335 --> 01:23:10.112
>> [APPLAUSE]
>> So, it works for Pro 3,

01:23:10.112 --> 01:23:10.974
Pro 4, and the Surface Book.

01:23:10.974 --> 01:23:13.180
And we enable that with
one cord plugging in.

01:23:13.180 --> 01:23:15.480
Nothing else, and
that's the Surface connector.

01:23:15.480 --> 01:23:16.880
See if I'm up there,
I am, great.

01:23:16.880 --> 01:23:18.870
So, I'm just gonna
plug in this USB port.

01:23:18.870 --> 01:23:21.658
Now you're gonna see the PCIE
SSD performance in the product

01:23:21.658 --> 01:23:24.061
which is basically two times
faster than status, so

01:23:24.061 --> 01:23:25.646
if you're paying attention, and

01:23:25.646 --> 01:23:27.610
you understand the kinda
details in it.

01:23:27.610 --> 01:23:29.360
This is just a super fast drive.

01:23:29.360 --> 01:23:32.470
I'm gonna grab, what we have
here is 3 GBs of game play, and

01:23:32.470 --> 01:23:35.090
I'm just gonna pull
it onto my screen and

01:23:35.090 --> 01:23:36.180
copy it to my desktop.

01:23:36.180 --> 01:23:37.490
You guys see how
fast that copies.

01:23:37.490 --> 01:23:38.620
I just want you to
see that transfer.

01:23:38.620 --> 01:23:40.963
So, this is three gigs
transferring full speed.

01:23:40.963 --> 01:23:42.274
And just coming through and
boom, just like that,

01:23:42.274 --> 01:23:42.831
it's on my desktop.

01:23:42.831 --> 01:23:46.720
>> [APPLAUSE].

01:23:46.720 --> 01:23:47.841
>> Now, I'm gonna show
you some game play here.

01:23:47.841 --> 01:23:49.502
And I wanna tell you
what you're seeing.

01:23:49.502 --> 01:23:53.002
It's not just a video, this is
actually footage recorded off

01:23:53.002 --> 01:23:56.020
a Surface Book that was
playing Gears of War.

01:23:56.020 --> 01:23:58.960
I wanna show you that so you can
see the smoothness of the screen

01:23:58.960 --> 01:24:01.190
when the gamer is playing on it.

01:24:01.190 --> 01:24:03.080
Now, we didn't design these
products specifically

01:24:03.080 --> 01:24:03.650
for gamers.

01:24:03.650 --> 01:24:04.360
That wasn't the goal.

01:24:04.360 --> 01:24:07.560
But, man, games work amazing on
it because of its performance.

01:24:07.560 --> 01:24:08.270
Take a quick look.

01:24:08.270 --> 01:24:09.490
You just get a look
at it really quick.

01:24:10.740 --> 01:24:12.020
Oops, I opened the wrong thing.

01:24:12.020 --> 01:24:13.380
Sorry, it's called bad me.

01:24:14.516 --> 01:24:22.931
You kinda see the performance,
no glitches.

01:24:22.931 --> 01:24:24.893
Now, I'm gonna take
all these just, so

01:24:24.893 --> 01:24:26.464
you can see what
I can do with it.

01:24:26.464 --> 01:24:27.949
Because now we're getting
into creator land.

01:24:27.949 --> 01:24:29.790
And I'm gonna drop them right
here into Premiere Pro,

01:24:29.790 --> 01:24:30.760
this is Adobe Premiere Pro.

01:24:30.760 --> 01:24:32.682
For those of you who know it,

01:24:32.682 --> 01:24:35.496
it's a very GPU
intensive application.

01:24:35.496 --> 01:24:37.824
And since we're pushing
the GPU in this product,

01:24:37.824 --> 01:24:40.430
the discrete GPU, I just wanted
to show you what it can do

01:24:40.430 --> 01:24:42.200
from a performance standpoint.

01:24:42.200 --> 01:24:44.190
I'm gonna take those videos, you
see how quickly it copied, and

01:24:44.190 --> 01:24:45.590
I'm just gonna drag them here.

01:24:45.590 --> 01:24:48.280
And now what I'm doing is I'm
actually editing a movie.

01:24:48.280 --> 01:24:51.320
This is where you think about
what creators do with a product

01:24:51.320 --> 01:24:53.470
like this, you think what
they want to get done.

01:24:53.470 --> 01:24:54.340
You want to make a movie,

01:24:54.340 --> 01:24:56.360
you want to push this
machine to do so.

01:24:56.360 --> 01:24:58.740
Watch how I move these
games kind of overlapping.

01:24:58.740 --> 01:25:01.410
This is content down here,
if you've never used it.

01:25:01.410 --> 01:25:04.240
I'm gonna play it real time so
you can see the game.

01:25:04.240 --> 01:25:07.450
Now, watch here as I
apply transitions.

01:25:07.450 --> 01:25:10.420
The reason I did that is I want
you to kind of understand,

01:25:10.420 --> 01:25:13.360
those transitions
are also GPU intensive.

01:25:13.360 --> 01:25:15.500
So, watch what I'm doing in
making my own little movie here.

01:25:15.500 --> 01:25:18.126
Where I'm going from Gears Award
to the other first party game

01:25:18.126 --> 01:25:20.450
called Gigantic,
both played on the Surface Book.

01:25:20.450 --> 01:25:21.794
Did you see that transition,
how smooth it is?

01:25:21.794 --> 01:25:24.188
For those of you who
understand Premier Pro,

01:25:24.188 --> 01:25:27.467
we didn't skip one frame, and
we were at full GPU rendering.

01:25:27.467 --> 01:25:36.201
>> [APPLAUSE]
>> So

01:25:36.201 --> 01:25:37.474
you then ask, how do you do it?

01:25:37.474 --> 01:25:38.728
What are the tricks?

01:25:38.728 --> 01:25:40.975
How do you get such
amazing performance and

01:25:40.975 --> 01:25:42.479
keep all that battery life?

01:25:42.479 --> 01:25:43.403
How do we make it so

01:25:43.403 --> 01:25:46.253
we can get rid of those cords
as long as we possibly can?

01:25:46.253 --> 01:25:48.930
How do we do it with
no extra weight?

01:25:48.930 --> 01:25:50.758
The product, in its class,
is unbelievably light.

01:25:53.783 --> 01:25:55.675
Now, it's craftsmanship.

01:25:55.675 --> 01:25:57.579
It's every detail.

01:25:57.579 --> 01:26:00.750
It's Surface.

01:26:00.750 --> 01:26:02.560
It's what you expect.

01:26:02.560 --> 01:26:05.570
Every single part
starts as a billet and

01:26:05.570 --> 01:26:10.480
is machined to fit perfectly
down to the tens of microns.

01:26:11.530 --> 01:26:14.540
So every Surface Book that we
will build, it will be unique,

01:26:14.540 --> 01:26:18.910
it will have its own footprint,
but it will be seamless.

01:26:18.910 --> 01:26:21.610
The lines will come off
exactly how we intended them.

01:26:22.620 --> 01:26:24.270
There will be no gaps.

01:26:24.270 --> 01:26:25.850
It will feel thick.

01:26:25.850 --> 01:26:28.962
It's what you expect from so
much performance.

01:26:28.962 --> 01:26:33.130
I took you through this.

01:26:33.130 --> 01:26:36.880
I took you through
an elegant laptop

01:26:36.880 --> 01:26:42.250
with an unbelievable
typing experience.

01:26:42.250 --> 01:26:43.273
A beautiful screen.

01:26:43.273 --> 01:26:47.023
It outperforms any
competitor in its class.

01:26:47.023 --> 01:26:51.700
It's the first laptop
from Microsoft.

01:26:51.700 --> 01:26:54.755
This is Surface Book,
this is the ultimate laptop.

01:26:54.755 --> 01:27:00.527
>> [APPLAUSE]
>> This

01:27:00.527 --> 01:27:04.241
product starts at $1,499 and
is also available for pre-order.

01:27:04.241 --> 01:27:06.644
And it's available October 26th.

01:27:06.644 --> 01:27:08.176
What do you guys think?

01:27:08.176 --> 01:27:16.745
>> [APPLAUSE]
>> It's the ultimate laptop.

01:27:19.171 --> 01:27:23.066
But I wanna tell you about
our culture in Surface for

01:27:23.066 --> 01:27:24.249
just a minute.

01:27:25.590 --> 01:27:26.690
We got this whole thing.

01:27:29.270 --> 01:27:31.390
This is now devices.

01:27:31.390 --> 01:27:32.290
We're relentless.

01:27:34.120 --> 01:27:38.568
Satia pushes us to
be growth hackers.

01:27:38.568 --> 01:27:39.462
We can't just stop.

01:27:39.462 --> 01:27:44.000
I lose sleep.

01:27:44.000 --> 01:27:46.690
Just a laptop, what?

01:27:48.650 --> 01:27:54.090
Surface Pro 4, it was about
bringing the thunder.

01:27:56.240 --> 01:28:00.220
This product is going back
to reinventing categories.

01:28:01.520 --> 01:28:02.601
Take a look at this
video one more time.

01:28:02.601 --> 01:28:04.445
Just one more time,
but this time,

01:28:04.445 --> 01:28:06.235
let's watch a little bit closer.

01:28:06.235 --> 01:28:16.235
[MUSIC]

01:29:40.258 --> 01:29:50.258
>> [APPLAUSE]

01:30:00.559 --> 01:30:02.578
>> Okay, sorry.

01:30:02.578 --> 01:30:06.832
>> [LAUGH]
>> This is now the thinnest,

01:30:06.832 --> 01:30:10.101
most powerful PC ever created.

01:30:10.101 --> 01:30:14.596
>> [APPLAUSE]
>> It weighs only 1.6 pounds,

01:30:14.596 --> 01:30:18.511
it's that 13 and a half inch
screen we talked about.

01:30:18.511 --> 01:30:21.700
It is 7.7 millimeters thin.

01:30:21.700 --> 01:30:24.590
Don't worry, your USB ports,
they're in the base.

01:30:24.590 --> 01:30:28.590
It's that same three by
two aspect ratio you're

01:30:28.590 --> 01:30:29.820
familiar with.

01:30:29.820 --> 01:30:33.450
It is modeled and metaphored
after an A4 piece of paper,

01:30:33.450 --> 01:30:35.427
to give you that natural feel.

01:30:35.427 --> 01:30:37.260
It's a clipboard, look at it.

01:30:37.260 --> 01:30:40.250
You know when you
use that laptop and

01:30:40.250 --> 01:30:41.970
you wanna show
somebody what's on it?

01:30:41.970 --> 01:30:43.610
And that's what you
use as a laptop?

01:30:44.970 --> 01:30:45.890
And you wanna turn it around.

01:30:45.890 --> 01:30:46.670
Is that what you do?

01:30:46.670 --> 01:30:47.940
You kind of turn it around.

01:30:47.940 --> 01:30:49.650
Now you just
seamlessly remove it.

01:30:49.650 --> 01:30:52.560
You just hand it over and it
feels so good when you touch it.

01:30:53.650 --> 01:30:56.470
When you're reading on
the couch and you're looking at

01:30:56.470 --> 01:31:00.300
Flip Board, it's built for
side by side magazine flipping.

01:31:00.300 --> 01:31:02.550
It's unreal the reading
experience.

01:31:02.550 --> 01:31:05.360
When you're reading the web and
reading articles that people

01:31:05.360 --> 01:31:07.450
are writing, guessing what
you're working on next.

01:31:07.450 --> 01:31:08.730
It's phenomenal for that too.

01:31:10.610 --> 01:31:13.610
This product brings to life
a whole new, you know what?

01:31:13.610 --> 01:31:16.230
I wasn't gonna,
we have to do this.

01:31:16.230 --> 01:31:18.400
I want a few of you to touch it.

01:31:18.400 --> 01:31:19.740
So, I'm gonna pull it out.

01:31:19.740 --> 01:31:21.298
You guys wanna feel
it really quick?

01:31:21.298 --> 01:31:22.164
You do?

01:31:22.164 --> 01:31:25.200
Okay check this out,
you gotta feel how light it is.

01:31:25.200 --> 01:31:26.950
I know, I'm over time, whatever.

01:31:26.950 --> 01:31:29.460
Here's the deal,
this is, hey man.

01:31:29.460 --> 01:31:30.552
Enjoy it.

01:31:30.552 --> 01:31:31.979
>> Thank you.
>> Check it out,

01:31:31.979 --> 01:31:34.400
hey look you know what,
that cool,

01:31:34.400 --> 01:31:36.344
you know what your holding?

01:31:36.344 --> 01:31:38.470
Right, the most powerful
thinnest PC ever made.

01:31:38.470 --> 01:31:39.302
That's what your
holding right there.

01:31:39.302 --> 01:31:40.130
Isn't that cool?

01:31:40.130 --> 01:31:41.560
It's very cool.

01:31:41.560 --> 01:31:43.300
Jerry I know,
pass it around guys.

01:31:43.300 --> 01:31:44.734
Just pass it back so
people can feel it.

01:31:46.440 --> 01:31:48.370
I wanna show you what else you
can do with the product, because

01:31:48.370 --> 01:31:50.620
it's important to understand
the performance on it and

01:31:50.620 --> 01:31:51.960
the power of what's happening.

01:31:51.960 --> 01:31:53.969
The GPU is in the base.

01:31:53.969 --> 01:31:55.719
Can you guys sit down and
just pass it around?

01:31:55.719 --> 01:31:59.417
Yeah sorry they warned me
that giving them out would

01:31:59.417 --> 01:32:01.580
cause ruckus so.

01:32:01.580 --> 01:32:03.320
The GPU is in the base
of this product.

01:32:03.320 --> 01:32:04.760
So I've plugged
the product in here.

01:32:06.750 --> 01:32:10.710
And I've reversed it,
we call it DrawMode.

01:32:10.710 --> 01:32:12.250
I'll show you how simple
that is in just a minute.

01:32:13.500 --> 01:32:16.780
But now I have the full power of
the GPU plugged into the top of

01:32:16.780 --> 01:32:21.130
the powerful PC that it is and
now we're back to that full

01:32:21.130 --> 01:32:23.115
ultimate laptop performance
we talked about.

01:32:23.115 --> 01:32:25.240
>> [APPLAUSE]
>> Yeah that's cool.

01:32:25.240 --> 01:32:28.300
If you're a creator,
you know this.

01:32:28.300 --> 01:32:32.710
This is a 3D image on here,
and I'm using Autodesk.

01:32:32.710 --> 01:32:35.480
And if I were to just
work on this T-Rex,

01:32:35.480 --> 01:32:37.700
you see how quickly
I can render?

01:32:37.700 --> 01:32:40.030
Right here I'm putting
basically spikes on his back,

01:32:40.030 --> 01:32:40.945
can you guys see that?

01:32:40.945 --> 01:32:42.413
>> [APPLAUSE]
>> How cool and

01:32:42.413 --> 01:32:43.940
how seamless that is?

01:32:43.940 --> 01:32:45.780
Let's just look now I'll do,
let's have some fun.

01:32:45.780 --> 01:32:48.600
And if you were to just put some
scars on him and you're starting

01:32:48.600 --> 01:32:51.030
to make a real animated
character just like this.

01:32:51.030 --> 01:32:52.710
I'm doing it with my pen,
I'm doing it with touch.

01:32:52.710 --> 01:32:55.540
When we talked about this coming
together, is that pretty cool?

01:32:55.540 --> 01:32:57.430
That's a full GPU
rendering right now in my

01:32:57.430 --> 01:32:58.105
hand, with a pen.

01:32:58.105 --> 01:33:02.260
>> [APPLAUSE]
>> But

01:33:02.260 --> 01:33:04.800
the real thing to understand
is how we did it.

01:33:04.800 --> 01:33:06.280
How do you have a laptop?

01:33:06.280 --> 01:33:08.120
What did the Surface team do?

01:33:08.120 --> 01:33:09.790
How did the engineering
team pull it off?

01:33:09.790 --> 01:33:11.870
I am going to show
you the hinge.

01:33:11.870 --> 01:33:14.275
This here is what's know
as a dynamic fulcrum,

01:33:14.275 --> 01:33:15.620
it's what we call it internally.

01:33:15.620 --> 01:33:18.270
It is total dork talk,
but hold on.

01:33:18.270 --> 01:33:19.930
We did it purposefully.

01:33:19.930 --> 01:33:22.490
We wanted to be able to give you
all that power in the top of

01:33:22.490 --> 01:33:23.450
the device.

01:33:23.450 --> 01:33:24.490
All that battery,

01:33:24.490 --> 01:33:28.730
all the energy you need to make
it a full clipboard experience.

01:33:28.730 --> 01:33:30.830
If you're the architect you
get to walk around with it,

01:33:30.830 --> 01:33:32.980
if you're on a job site
you walk around with it,

01:33:32.980 --> 01:33:35.780
if you're my friend who's
an NFL quarterback, or

01:33:35.780 --> 01:33:38.560
a friend who's a coach, or
a friend who's is this and

01:33:38.560 --> 01:33:41.490
you're using it and writing, you
get to use it as a clipboard.

01:33:41.490 --> 01:33:43.590
But when you plug it in,
you need to be able to extend

01:33:43.590 --> 01:33:46.050
this base to be able to give
the perfect balance for

01:33:46.050 --> 01:33:47.620
lappability in the product.

01:33:47.620 --> 01:33:49.800
Watch how the base
set extends itself.

01:33:49.800 --> 01:33:50.980
Check it out.

01:33:50.980 --> 01:33:52.000
See how long that got?

01:33:52.000 --> 01:33:53.030
Is that pretty cool?

01:33:53.030 --> 01:33:55.590
That is the hinge designed
by my team out in Redmond.

01:33:55.590 --> 01:33:57.605
They are just phenomenal at
the work they're able to do.

01:33:57.605 --> 01:34:00.160
>> [APPLAUSE]
>> Now, how do we separate it?

01:34:00.160 --> 01:34:02.670
How do we get away from
the clickety clackety clacking

01:34:02.670 --> 01:34:04.950
levers, and this, and
that, and what, what, what?

01:34:04.950 --> 01:34:05.870
How do I get it off?

01:34:05.870 --> 01:34:06.650
It's so simple.

01:34:06.650 --> 01:34:08.320
We use a technology
called Muscle Wire.

01:34:08.320 --> 01:34:10.300
Invented by Microsoft.

01:34:10.300 --> 01:34:11.220
And within the Muscle Wire,

01:34:11.220 --> 01:34:13.760
basically you throw
a charge into it.

01:34:13.760 --> 01:34:15.610
It expands and
contracts elegantly.

01:34:15.610 --> 01:34:18.320
And what it does is, it locks
in the screen or it doesn't.

01:34:18.320 --> 01:34:21.330
So basically,
when you want to remove the top.

01:34:21.330 --> 01:34:22.770
By the way, it's a full laptop.

01:34:22.770 --> 01:34:24.630
You see?
This is the whole point of it.

01:34:24.630 --> 01:34:27.677
I'm supposed to use it as
a laptop and never think twice.

01:34:27.677 --> 01:34:31.340
It is the ultimate laptop, but
at any given time, if I want to,

01:34:31.340 --> 01:34:33.219
I just pull it off, that's it.

01:34:33.219 --> 01:34:36.630
>> [APPLAUSE]
>> And now that quickly,

01:34:36.630 --> 01:34:39.880
that elegantly,
I can move with this device.

01:34:39.880 --> 01:34:42.050
And I can just plug
it back in so simply.

01:34:43.150 --> 01:34:44.890
And it locks in and
it's just a laptop.

01:34:44.890 --> 01:34:45.520
That's all it is.

01:34:45.520 --> 01:34:47.177
And it comes together
just like that.

01:34:50.552 --> 01:34:55.005
I've shown you something
here that is the most

01:34:55.005 --> 01:34:58.094
powerful laptop on the planet.

01:34:58.094 --> 01:35:02.427
It has touch, it has pen.

01:35:02.427 --> 01:35:06.344
It has more pixels than
any screen in its class.

01:35:09.720 --> 01:35:14.010
And it does this,
just like that.

01:35:14.010 --> 01:35:18.157
>> [APPLAUSE]
>> Now this,

01:35:18.157 --> 01:35:21.052
this is the ultimate laptop.

01:35:21.052 --> 01:35:26.015
>> [APPLAUSE]
>> I just want you to feel

01:35:26.015 --> 01:35:27.677
the rhythm of the product.

01:35:27.677 --> 01:35:28.969
Thanks for having me, guys.

01:35:28.969 --> 01:35:29.888
Check this out.

01:35:29.888 --> 01:35:39.511
>> [APPLAUSE]

01:35:39.511 --> 01:35:41.290
>> There is a rhythm.

01:35:42.390 --> 01:35:44.720
You have to listen to hear it.

01:35:44.720 --> 01:35:47.620
It beats inside each and
every one of us.

01:35:47.620 --> 01:35:49.010
It beats like a drum.

01:35:49.010 --> 01:35:53.870
It says, get out there,
create, do something special.

01:35:53.870 --> 01:35:57.560
It is the rhythm of
inspiration and it whispers.

01:35:57.560 --> 01:36:00.420
Be bold.

01:36:00.420 --> 01:36:01.844
Be a artist.

01:36:01.844 --> 01:36:03.720
A type of business.

01:36:03.720 --> 01:36:07.718
It says make music.

01:36:07.718 --> 01:36:11.177
Inspire.

01:36:11.177 --> 01:36:13.177
Build.

01:36:13.177 --> 01:36:14.990
Be a hero.

01:36:14.990 --> 01:36:16.370
Nurture that rhythm.

01:36:16.370 --> 01:36:19.170
Take it with you and
make it sing.

01:36:19.170 --> 01:36:20.970
We all have greatness in us.

01:36:20.970 --> 01:36:25.258
With the right tools there are
no limits to where your rhythm

01:36:25.258 --> 01:36:26.386
will take you.

01:36:26.386 --> 01:36:30.052
Introducing the ultimate laptop.

01:36:30.052 --> 01:36:32.927
Surface Book by Microsoft.

01:36:32.927 --> 01:36:42.927
>> [APPLAUSE]

01:36:44.594 --> 01:36:47.870
>> Thank you, [INAUDIBLE] it's
fantastic to be in New York.

01:36:49.280 --> 01:36:53.580
Sitting backstage gave me
an opportunity to see our work.

01:36:53.580 --> 01:36:58.520
I've seen it many times before,
but it gave me this opportunity

01:36:58.520 --> 01:37:01.650
to see it with a fresh
set of eyes, and reflect.

01:37:03.160 --> 01:37:06.210
It's amazing to see
the innovation and

01:37:06.210 --> 01:37:07.610
momentum with Windows.

01:37:09.610 --> 01:37:15.440
Holograms in your living room,
a band that works with all your

01:37:15.440 --> 01:37:20.089
phones, but more importantly,
frees you from phones.

01:37:21.500 --> 01:37:24.200
A phone that transcends screens.

01:37:25.450 --> 01:37:27.380
A tablet that can
replace your laptop.

01:37:28.990 --> 01:37:32.850
Even an all new
digital clipboard

01:37:32.850 --> 01:37:34.770
that turns into
an ultimate laptop.

01:37:37.260 --> 01:37:40.070
We're making great
progress towards

01:37:40.070 --> 01:37:42.409
out aspiration we
shared in January.

01:37:43.880 --> 01:37:46.990
To move people from
needing Windows

01:37:46.990 --> 01:37:49.885
to choosing Windows
to loving Windows.

01:37:49.885 --> 01:37:57.200
>> [APPLAUSE]
>> Since our launch

01:37:57.200 --> 01:38:02.909
in July we've grown to 110
million active Windows devices.

01:38:04.175 --> 01:38:06.980
It's by far the fastest
ramp we've had.

01:38:08.510 --> 01:38:11.660
Office, Bing,
Xbox Live, usage is up,

01:38:11.660 --> 01:38:15.750
visits to the Windows Store and
app acquisition is up, and

01:38:15.750 --> 01:38:19.430
more and more people
are coming home to Windows.

01:38:21.195 --> 01:38:24.710
It's wonderful to see
the enthusiasm for Windows,

01:38:24.710 --> 01:38:28.310
the new growth opportunities for
the entire ecosystem.

01:38:30.710 --> 01:38:36.220
We now begin a new chapter
of Windows 10 with

01:38:36.220 --> 01:38:42.280
new devices built for Windows
10 from us and our partners.

01:38:43.930 --> 01:38:49.540
We built Windows 10 for a new
era of more personal computing.

01:38:51.230 --> 01:38:56.040
What matters most is
the mobility of your experience,

01:38:56.040 --> 01:38:58.390
not the mobility of
any single device.

01:38:59.630 --> 01:39:04.801
Because as devices come and
go and evolve, you persist.

01:39:05.990 --> 01:39:09.400
And the journey of personal
computing has taught us

01:39:10.410 --> 01:39:11.480
this single lesson,

01:39:12.520 --> 01:39:17.290
no single device will be
a hub of activity forever.

01:39:18.850 --> 01:39:20.340
The hub is you.

01:39:21.970 --> 01:39:24.829
This means your content,
your data, settings,

01:39:24.829 --> 01:39:26.677
apps need to be mobile with you.

01:39:28.637 --> 01:39:32.418
To whatever device makes the
most sense at a given time at

01:39:32.418 --> 01:39:33.470
a given place.

01:39:35.490 --> 01:39:39.950
This is what motivates us to
build Windows 10 as a mobile,

01:39:39.950 --> 01:39:42.930
personal, trusted service,

01:39:42.930 --> 01:39:45.379
spanning Raspberry Pi
to the hollow land.

01:39:46.480 --> 01:39:51.970
A unified platform for
people, developers, and IT.

01:39:54.120 --> 01:39:57.453
Windows 10 is a major
step forward in our

01:39:57.453 --> 01:40:02.129
ambition to create this more
personal computing future.

01:40:02.129 --> 01:40:07.108
The innovation you saw today
drives home the point of why we

01:40:07.108 --> 01:40:08.536
build devices.

01:40:08.536 --> 01:40:14.100
We build them to create and
complete magical experiences.

01:40:15.150 --> 01:40:17.940
We think of ourselves in
the experience business.

01:40:19.590 --> 01:40:21.617
We're not just building
hardware for hardware's sake.

01:40:24.671 --> 01:40:28.527
To perfect the experience, we
obsess about every choice that

01:40:28.527 --> 01:40:32.457
matters across silicon, the
hardware system, the operating

01:40:32.457 --> 01:40:35.810
system, and even the
applications that run on them.

01:40:36.840 --> 01:40:41.320
When we envision the opportunity
to create a new category,

01:40:41.320 --> 01:40:46.690
we consider both new forms and
new functions simultaneously.

01:40:48.350 --> 01:40:53.220
We plan to invent new
personal computers and

01:40:53.220 --> 01:40:54.660
new personal computing.

01:40:56.250 --> 01:41:00.400
The introduction of the HoloLens
is a great example of that.

01:41:00.400 --> 01:41:03.300
It's both a device to
get excited about, but

01:41:03.300 --> 01:41:05.720
it's a new paradigm for
computing.

01:41:07.050 --> 01:41:10.610
We believe developers and
commercial partners around

01:41:10.610 --> 01:41:16.350
the globe will reinvent gaming,
communications, industrial

01:41:16.350 --> 01:41:20.320
design, architecture, education,
health care, and much more.

01:41:23.150 --> 01:41:27.820
Similarly, a Band is both
a sensor platform and

01:41:27.820 --> 01:41:32.050
a cloud service that empowers
you to achieve your health goals

01:41:32.050 --> 01:41:34.990
and connect you to what
matters the most in your life.

01:41:37.110 --> 01:41:38.970
When it comes to phones,

01:41:38.970 --> 01:41:42.800
we're building the most
productive phone on the planet.

01:41:42.800 --> 01:41:46.225
New Office apps run
beautifully on phones.

01:41:46.225 --> 01:41:50.417
Cortana personalizes the
experience on your phone, but

01:41:50.417 --> 01:41:53.297
travels with you
across your devices to

01:41:53.297 --> 01:41:55.230
help you get things done.

01:41:55.230 --> 01:41:59.994
Lumia 950 and
950 XL with Continuum

01:41:59.994 --> 01:42:05.446
are phones you can run
your entire business on.

01:42:05.446 --> 01:42:10.190
And in developing markets, where
phones can be your first or

01:42:10.190 --> 01:42:14.748
your only computing device,
they give you both a phone and

01:42:14.748 --> 01:42:18.110
a PC-like experience
in a single device.

01:42:20.430 --> 01:42:22.910
With Xbox, we're optimizing for

01:42:22.910 --> 01:42:26.420
the incredible experiences
combining the power of

01:42:26.420 --> 01:42:29.660
console graphics and
Xbox Live social gaming.

01:42:31.090 --> 01:42:31.830
With Windows 10,

01:42:31.830 --> 01:42:35.080
we're extending that gaming
experience to the PC.

01:42:37.620 --> 01:42:43.900
The concept of building a new
device for an application

01:42:43.900 --> 01:42:47.200
experience is best brought
to life with Surface.

01:42:49.080 --> 01:42:53.360
Surface is built to
perfect productivity.

01:42:55.160 --> 01:42:58.780
We, in fact, reason and
build Office, Windows,

01:42:58.780 --> 01:43:01.310
Surface together
from the ground up.

01:43:03.120 --> 01:43:05.660
This is how we are going
to reinvent productivity.

01:43:05.660 --> 01:43:08.090
This is how we
are reinventing productivity.

01:43:09.680 --> 01:43:13.080
With the new Surface Book,
we're giving artists,

01:43:13.080 --> 01:43:17.830
musicians, architects
incredible creative freedom

01:43:17.830 --> 01:43:20.340
that comes with the lightest
digital clipboard.

01:43:22.070 --> 01:43:25.420
But it then becomes
a full-powered laptop

01:43:25.420 --> 01:43:26.510
with a simple click.

01:43:28.170 --> 01:43:31.252
These are the types of
new Windows devices and

01:43:31.252 --> 01:43:34.505
experiences that we
believe people will love.

01:43:37.257 --> 01:43:41.610
I want to close by briefly
talking about our mission.

01:43:43.930 --> 01:43:50.650
Every successful company has
a soul, a unique sensibility

01:43:50.650 --> 01:43:54.790
that is the source of its
inspiration and its creativity.

01:43:56.890 --> 01:44:02.340
Our mission at Microsoft is
to empower every person and

01:44:02.340 --> 01:44:05.020
every organization on
the planet to achieve more.

01:44:06.380 --> 01:44:10.340
Everything that is impactful and
unique about Microsoft

01:44:10.340 --> 01:44:13.310
is captured and
emanates from this mission.

01:44:15.440 --> 01:44:19.800
We make things that help
you make things and

01:44:19.800 --> 01:44:25.040
make things happen, whether
it's writing a term paper,

01:44:25.040 --> 01:44:28.940
creating a new world in
Minecraft, working to find

01:44:28.940 --> 01:44:31.589
a cure for cancer, or
launching a new business.

01:44:33.215 --> 01:44:37.900
We approach our work
every day with a mindset

01:44:37.900 --> 01:44:42.740
focused on learning about
people's aspirations, and

01:44:42.740 --> 01:44:46.360
how technology can help them
realize their true potential.

01:44:48.830 --> 01:44:52.080
It means innovating in new
areas, pushing those boundaries.

01:44:52.080 --> 01:44:54.760
It means partnering broadly.

01:44:54.760 --> 01:44:59.030
It means caring deeply
about your success.

01:45:00.810 --> 01:45:04.240
This is what drove us to build
the devices we launch today.

01:45:05.250 --> 01:45:10.290
We look forward to hearing what
you think of these new devices,

01:45:10.290 --> 01:45:12.550
and the experiences
they empower.

01:45:12.550 --> 01:45:16.875
Thank you for coming, and
thank you very, very much.

01:45:16.875 --> 01:45:21.907
>> [APPLAUSE]
>> There are those that will

01:45:21.907 --> 01:45:26.593
tell you it's too difficult,
too challenging to even try.

01:45:26.593 --> 01:45:31.096
[MUSIC]

01:45:31.096 --> 01:45:33.407
But you refuse to
accept any limits.

01:45:33.407 --> 01:45:42.450
[MUSIC]

01:45:42.450 --> 01:45:46.746
You have big ideas, and
the drive to make them happen.

01:45:46.746 --> 01:45:56.746
[MUSIC]

01:46:01.013 --> 01:46:05.769
That spirit that compels
us to move forward is not

01:46:05.769 --> 01:46:09.487
just in some of us,
it's in all of us.

01:46:09.487 --> 01:46:19.008
[MUSIC]

01:46:19.008 --> 01:46:20.702
It's why we build and explore.

01:46:20.702 --> 01:46:24.023
[MUSIC]

01:46:24.023 --> 01:46:29.630
It's why we create, and
push ourselves to go further.

01:46:29.630 --> 01:46:34.029
[MUSIC]

01:46:34.029 --> 01:46:37.152
It's the same spirit that
inspires us to connect.

01:46:37.152 --> 01:46:47.152
[MUSIC]

01:46:53.369 --> 01:46:56.915
For those who are bold
enough to do great things,

01:46:56.915 --> 01:47:00.030
Microsoft devices help
you achieve more,

01:47:00.030 --> 01:47:04.442
because when there are no limits
to what your devices can do,

01:47:04.442 --> 01:47:07.927
there are no limits to
what you can do with them.

01:47:07.927 --> 01:47:17.927
[MUSIC]

