Windows Developer Day - Creators Update

Getting started with Facebook App Install Ads

Play Getting started with Facebook App Install Ads
Sign in to queue

Description

Facebook App Install Ads is a great way to do user acquisition for your Windows Store apps. You will get broad reach, great targeting, and a great dashboard for creating and managing your ads. This video will walk you through creating a Facebook App Install Ad and adding code to your app for proper install attribution.

 

Download:

Slides

Day:

1

Embed

Download

Download this episode

Download:

More episodes in this series

Related episodes

rss

The Discussion

  • User profile image
    payini

    Cool!

  • User profile image
    robert33

    Une bonne chose utile, bien

  • User profile image
    Ahmet Y

    çok güzel...

  • User profile image
    Kim Sanders

    Hi, This COMPLETELY DOES NOT WORK! Do not even try. For a week after i created campaign, i did not get any installs. The CPI after the end of the campaign was $28. MSFT & FB are kidding me here.

    Fix your stupid product. This is a piece of $hit app install add product

  • User profile image
    jaimer

    Hi Kim, apologies for belated. If you want to share details on your experience please reach out to me at jaimer at microsoft.com.. 

    What you describe is different than most other's partners experience (with not getting installs after a week, that is very unusual). 
    CPI also depends on your creative, the targeting you use, etc. 

  • User profile image
    tamas

    Hmm, there is one thing here that I don't fully understand. We add the winsdkfb Facebook Campaign ID to the relevant section of the App.xaml.cs along with the ActivateApp method call. This code gets executed every time the app starts - and according to the presenter Facebook will know that this app is already activated or not. This is all clear...but...

    If I configure a Facebook ad campaign for App Installs I think the actual charge will gets applied to the campaign budget every time the pixel-based remote method (in this case the SDK's ActivateApp method) is called at the very first time. But what happens if the install is not related to the Facebook campaign? What if there is a Bing/AdWords PPC ad campaign also running in parallel with the FB campaign or just getting some installs because the app is participating in the Windows Store Community Ad exchange campaign?

    Whilst this tutorial is good I fail to see how an advertiser is not getting charged for app installs that is not related to Facebook campaign.

    If you could shed some light on this issue I would be grateful.

    Thank you

Add Your 2 Cents