Getting started with Facebook App Install Ads

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Facebook App Install Ads is a great way to do user acquisition for your Windows Store apps. You will get broad reach, great targeting, and a great dashboard for creating and managing your ads. This video will walk you through creating a Facebook App Install Ad and adding code to your app for proper install attribution.








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    The Discussion

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    • User profile image

      Une bonne chose utile, bien

    • User profile image
      Ahmet Y

      çok güzel...

    • User profile image
      Kim Sanders

      Hi, This COMPLETELY DOES NOT WORK! Do not even try. For a week after i created campaign, i did not get any installs. The CPI after the end of the campaign was $28. MSFT & FB are kidding me here.

      Fix your stupid product. This is a piece of $hit app install add product

    • User profile image

      Hi Kim, apologies for belated. If you want to share details on your experience please reach out to me at jaimer at 

      What you describe is different than most other's partners experience (with not getting installs after a week, that is very unusual). 
      CPI also depends on your creative, the targeting you use, etc. 

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