Coffeehouse Thread

48 posts

Forum Read Only

This forum has been made read only by the site admins. No new threads or comments can be added.

What if Microsoft designed the iPod box?

Back to Forum: Coffeehouse
  • User profile image
    dahat

    For those who enjoy the Microsoft’s latest wave of product names and packaging... take a watch of this lovely parody of if Microsoft designed the iPod packaging.

  • User profile image
    Harlequin

    I do lots of branding stuff for Microsoft and I've read lots of their guidelines. This Flash movie isn't too far off Smiley

    You can tell it was done by someone who does MS branding.

    Whoops. You're never supposed to shorten Microsoft to MS Cool

  • User profile image
    misterorange

    Hahaha, awesome and funny because it's true.

    Simplicity and elegance were never (EVER) MS's strong points. This just takes it to the extreme (but not -that- extreme...).

  • User profile image
    Angus

    I quite like the final product; it would be cool if they published images for each of the faces of the box so we could look at them in more detail. The Apple design is good though.

    Angus Higgins

  • User profile image
    Cybermagell​an

    I have to agree, I quiet prefered the last box. One thing that annoy'd me whenever I got my iPod. The box had no information. My kids toys that require no assembly at all had more instructions than a $250.00 piece of electronics did.

  • User profile image
    Michael Griffiths

    That was hysterical.

    Brilliant Tongue Out

  • User profile image
    brian.​shapiro

    well no , i understand the point. i dont like marketing committees going overboard. but look at the XP box... was that overcomplicated? no it was pretty simple and plain. microsofts advertisements are usually simple and plain also. so i dont get it as a criticism of microsoft

  • User profile image
    littleguru

    Haha. This is really good.

  • User profile image
    Zeo

    So true it hurts to stop laughing. Whoever created this really did a great job.....I love the music. That video is hilarious!

  • User profile image
    Simo

    hilarious

  • User profile image
    Karim

    brian.shapiro wrote:
    well no , i understand the point. i dont like marketing committees going overboard. but look at the XP box... was that overcomplicated? no it was pretty simple and plain. microsofts advertisements are usually simple and plain also. so i dont get it as a criticism of microsoft


    It's not just about a particular box...

    Look at this:



    Huge OEM logo ("CREATIVE").  Model logo ("Zen").  The words "PORTABLE MEDIA CENTER" screaming at you, just in case you forgot what it was you are holding in your hand.  A Windows logo button, just in case you didn't pick up on the same Windows logo on the off-center menu on the display ("Hey!  This is a MICROSOFT device!  Remember us?  MICROSOFT!")

    Now look at this:


    Where's the Apple logo?  Where's the word "iPod" screaming at me in BOLD, ALL CAPS, HIGH CONTRAST type in case I forget what this thing is?  Where's the text screaming the model "5G" or "VIDEO iPod?"

    The Apple logo appears briefly on the display when it cold-starts.  The logo and identifying text is all on the back, where you never have to look at it.  And if you do flip it over and look at the back, it's beautifully laser-etched into a mirrored silver finish. 

    They even care about looking good on the back side. 

    It's a completely different design aesthetic.  That video is more than about the boxes....

    Also, have you seen a Windows XP box lately?   They added a big ugly triangle for SP2.  This is the Japanese box:



    The Japanese box for XP Professional is even worse, it has the "NOW WITH SP2!!!" thing screaming at you, along with a big overlay screaming at you to "STEP UP!!!!!!" TO PROFESSIONAL!!!!!!!



    It's totally like the video.  Big Smile

    And here we have the Apple OS box:



    It still looks like you're buying a box of Death LOL but -- and this is my point -- at least it's a tasteful Death.  Big Smile

    I watched the Digital Kitchen "Origami" video, and the main that impressed me?  The Origami wasn't screaming with logos and festooned with text.

    Of course, that could be because, in the video, it's still a prototype... Tongue Out

     

  • User profile image
    ScottR

    Anyone know where that music comes from?  I'm *sure* I've heard it before, can't remember what it is.

    Thanks,
    ScottR

  • User profile image
    dahat

    ScottR wrote:
    Anyone know where that music comes from?  I'm *sure* I've heard it before, can't remember what it is.

    Thanks,
    ScottR


    It seemed vaguely like what I remember from a PeeWee Herman movie of long ago. Big Top PeeWee maybe?

  • User profile image
    Cannot​Resolve​Symbol

    Theme - Pee Wee Herman - Pee Wee's Big Adventure

    The only way I know this is because the music was used for the Blue Ball Machine page that surfaced a while back and the ID3 tag on the MP3 (which I just checked to find out what it is) says what it is.

  • User profile image
    Sven Groot

    dahat wrote:
    ScottR wrote: Anyone know where that music comes from?  I'm *sure* I've heard it before, can't remember what it is.

    Thanks,
    ScottR


    It seemed vaguely like what I remember from a PeeWee Herman movie of long ago. Big Top PeeWee maybe?

    The movie starts with a small part of Strauss' "Also Sprach Zarathustra".

    The rest uses the song "Breakfast machine" by Danny Elfman, from the soundtrack of Pee Wee's Big Adventure.

  • User profile image
    brian.​shapiro

    ok. the original XP boxes weren't like that though. and even current US XP boxes are nothing like the Japanese messes. (i remember seeing the SP2 triangle it was nothing too distracting)

    i have an original XP box somewhere its very plain, you open it up theres a booklet with a few illustrations and a place to rest the CD. (from what i remember)

    and yes i think all of the PMC designs ive seen look bad. but if you look at the origami pictures (whether prototype or not) it looks very simple in the same way that ipods do. i wonder what all those controls are for though

    btw i dont think the OSX box is a 'tasteful' box of death. its imo a little bad taste to use so much graphic effects and focus on a big X. but then again i find the OSX interface style to be a bit of bad taste when most people dont.

    i hate though how on certain micrsoft webpages, even looking a the windows vista page now, they overuse photos of people smiling, which has nothing to do with the product, it comes off as insincere corporate gloss. ( a lot of corporate pages or pamphlets are like this )

  • User profile image
    pwzeus

    simple beauty...

  • User profile image
    ScanIAm

    Cybermagellan wrote:
    I have to agree, I quiet prefered the last box. One thing that annoy'd me whenever I got my iPod. The box had no information. My kids toys that require no assembly at all had more instructions than a $250.00 piece of electronics did.


    I've got to agree as well.  With the Apple iPod box, you don't know what you've got until you open it up.  Most (normal) people throw the box away eventually anyway, so who cares what it looks like on the outside. 

    It's only the pretentious, black-turtle-necked Apple drones who care about the style of a cardboard box.

    Good god, how can I patent that phrase.

Conversation locked

This conversation has been locked by the site admins. No new comments can be made.