It certainly is radical to be the birth of an entire genre of games, but, to be honest, it still looks like it will be as lacking in fun as the Black & White and other games that came out claiming to be the "new future" of games.
Anyway, this game style has been done before - Deus Ex Machina back in 1985 on the good old Spectrum, for example.
Most of the Sim games get boring after a day of playing around with them, the only one I thought lasted longer was Sim City, because you
kept on getting new goals as your city expanded. To me, that pretty much proves that Wright's idea of games as 'toys' is flawed, games only last over time when they have some type of narrative to them.