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Microsoft adCenter Launches ContentAds Beta

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    http://www.jensense.com/archives/2006/08/msn_adcenter_in.html

    Content Ads is Microsoft's next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the www.msn.com portal.


    ContentAds will place advertisements using not just keywords but also demographic targeting, geo-targeting and incremental bidding tools. Sounds like AdSense plus some consideration of the demographics of various MSN sites’ readership -

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