JohnAskew wrote:

The product will reflect your passion.

This is always the holy grail of mISVers.
Doing something you love and make money out of it.

JohnAskew wrote:

I would even stoop to say that the consumer market will tolerate ads in desktop software if it serves their purpose and is freely distributed -- this means you've come full circle back to B2B, selling ads... The secure $$ is B2B (dangit).

I forgot this possibility, the sky is the limit in this area. 

I love the community! Cool

Thanks Johnaskew.