My dad was telling me a week or two ago about a guy he works with asking people how to get "this gogle thing" to work. Everyone else thought it was hilarious.
He was the first person I've heard about in quite a while who hasn't heard of Google though.
In my first phone interview with Google (a few weeks ago) the interviewer asked me, "so how did you hear about Google"? That question threw me more than any of the technical questions they asked. I honestly can not remember where I first heard about them.