Microsoft is renaming its IPTV platform Microsoft Mediaroom to better reflect the broader set of new connected entertainment experiences made possible today and the types of experiences anticipated in the future. In addition, the Microsoft Mediaroom name and identity are designed to be used by service providers as an ingredient brand to create a powerful competitive differentiator to support their consumer marketing activities.
Building upon existing Microsoft IPTV features, such as enhanced digital video recording, video on demand, high-definition television and instant channel zapping, the Microsoft Mediaroom platform introduces the following:
• Personal media sharing. This enables consumers to easily listen to digital music and view digital photographs stored on PCs elsewhere in the home on the best screen in the house: the television.
Multimedia Application Environment. The environment offers richer support for Web services and applications, enabling service providers to deploy advanced features such as dynamic video-on-demand portals, casual games and interactive TV services.