Apple are Lords of the advert, not innovation. If they really are, I need convincing.
I seem to remember the days when using an Apple II was a lot more interesting than using a PC. Or a TRaSh-80. Or a Commodore...Apple has pretty much always been a step ahead of the PC crowd in terms of design. I don't see where any of that has changed, although
it is levelling out more now. It would be nice if Woz was still a little more involved in things, but oh well.