... people who work for companies who want to become gold partners (or whatever its called) with Microsoft. I think they require people to actually have the certs...
Yep - the way a company gets a Microsoft Partnership is by how many cert'ed people they have.
I'm looking to get a job with a Gold Certified partner - who actually pay MORE for cert'ed employees.
Also - I've got a bachelor degree - and 11 years experience.
But - you're right, and employer looks for a MIX of attributes - formal uni, experience AND Cert's.