Ray7 said:
Bass said:
I remember that  a lot of people didn't like the original 'Think Different' ads that Apple came up at the beginning of the second coming of Jobs.

A few weeks later, they were marketing classics.

I think these ads will appeal to non-geeks. This one was funny and self-effacing, and is a classic first step in a marketing campaign; getting people interested in what's to come.

Shoe Circus [Microsoft]