Well, they're screwed. The good thing they had over the Apple ads was that they were above them. When they're taking them head-on, they'll just lose. Best forget about the Windows brand now, you're burying it.
And what kind of advertising 'phase' consists of two small ads aired within a week or something?
"Yeah, it's weird, but this is just the introduction to a series.... that consists of one ad. Haha, gotcha."
Why do you insist on just destroying your money, Microsoft? Awful Live apps, awful Vista ads, a multimillion dollar ad campaign that gets binned after two ads... WTF, guys? You're not even
trying to compete anymore.
Well, I'm going to have to agree with you on this one.
I don't know why the Seinfield ads were pulled after just two; MS says that this was part of the grand plan, but the general feeling is that they lost their nerve after they received negative comments. But if MS is going to react like this to negative comments
in the blogsphere, then they may as well close down the Windows division and just write software for the Mac platform.
By the looks of it, these new ads are playing directly into Apple's hands.
They've decided to jump into the mud where Apple can hold Microsoft's head under for a few years until it stops moving.
There is no way, that MS can win against Apple in the fanboy arena. No way. This is going to be a blood bath that will probably get Apple up to 20% of the installed base without even trying.
Have to hand it to Jobs. He knows how consumers think and how his competitors will react. As MS is about to prove, this is a pretty unbeatable combination ....