Dovella stop - please think for a minute before you write. Especially when you call someone's reasoning 'squalor'. Next time please supply your stance with arguments. We don't like vapidity - straight negaton is DUMB.
So, to help Ray's case - 20% is reasonable. It's all about recognition - if Microsoft recoginizes Apple as a threat and then publicly admit this in TV ads it will mean straight message to consumers: "you have an option".
Similar statements for me are pure squalor!
I do not know why, I see a game where the winner is the person who makes fewer points.