Microsoft actually did something amazing with the "I'm a PC" ads. It was well known that the "I'm a Mac, I'm a PC" ads from Apple severely hurt Microsoft's image. It also hurt PC sales dramatically. But, with Microsoft's "I'm a PC" ads, they put an end to the
Mac/PC commercials (have you seen one on TV lately?). Not only did they address the criticisms from Apple, portaying PC users as dolts, but turned the accusations on its head. "Hey, I'm a PC, and I'm not a dorky John Hodgman! I'm a real person!". Best of all,
Microsoft didn't stoop to Apple's level: exagerating issues and speaking half-truths (in most cases, but not all).
I'm very impressed with the I'm a PC campaign, although they should have done this a year ago.
Although, I actually grew to like the seinfeld commercials too.
Me 2...I never liked Seinfeld comedy in the past but these ads are cool.