Dovella stop - please think for a minute before you write. Especially when you call someone's reasoning 'squalor'. Next time please supply your stance with arguments. We don't like vapidity - straight negaton is DUMB.
So, to help Ray's case - 20% is reasonable. It's all about recognition - if Microsoft recoginizes Apple as a threat and then publicly admit this in TV ads it will mean straight message to consumers: "you have an option".
Bang, there it is.
I couldn't have said it better myself. That is precisely why Apple wants this fight.
They run these ads and it tells people that Microsoft sees Apple as a viable alternative.
And next time I'm in a meeting and someone says something I disagree with, I'm going to stand up, slam both fists into the desk and scream: