It's ironic. When we discovered that global warming was a real issue and it needed addressing, it took a long time for science to work out how to sell its importance to the world, but we're getting there.
In Japan, we're selling it as "new technologies".
In eastern Europe we're selling it as "ability to make use of Kyoto and carbon credits to make hard cash".
In the third world we're selling it as "cheap, mobile energy that's easy to get hold of and you grow it yourself"
In the States we're selling it as "internalising energy, and reducing demand on dodgy terrorist states like Russia and Iran"
In China we're selling it as "get onboard, or Beijing will be flooded"
In western Europe we're selling it as "this is a serious environmental issue that needs to be tackled in this generation, not left to your grandkids to sort out".
All of the above arguments are true, but it's a bit depressing that politicians are so stupid that if you don't phrase it right, they don't listen. It's only relatively recently, after things like "The Great Global Warming Swindle" and the huge payoffs
by Exxon Mobil that scientists have cottoned on that evidence and facts just can't compete with a media campaign.
The world is stupid, but the execs at Exxon will definitely go to hell.