i think the retail / OEM "barrier ... needs to be re-thought.
ie - Windows at Staples = 499$
but everyone knows its really $299
..or even way less for premium
This is done to make OEMs not lose sales to upgraders / build your own crowd.
I think windows sold more - when it was on shelves for 99$ that you could pick up.Ive read that windows is really around 60$ for one machine. so... sell THAT! everywhere!