They need to be hip again? When have they ever been hip? They took virtually the entire PC operating system market without being hip. I'm not sure, but I have the feeling that this whole "if you're not hip nobody will buy your stuff" thing is overblown
blogger wisdom that has no basis in the real world.
I am still of the opinion that MS shouldn't be hip. I don't think they can. If MS tries to be hip, it'll just be embarassing. It's also trying to beat Apple at its own game. I'd much rather see MS play up the "we're serious, no nonsense, use us if you
want to get work done instead of fool around" angle.