They need to be hip again? When have they ever been hip? They took virtually the entire PC operating system market without being hip. I'm not sure, but I have the feeling that this whole "if you're not hip nobody will buy your stuff" thing is overblown blogger wisdom that has no basis in the real world.littleguru said:
Hmm... Windows/Microsoft needs to be hip again. I agree. Apple saw it years back and came up with the "PC guy". Microsoft's marketing should be boosted and very much improved. I agree that Microsoft has nice tech and nobody knows about it because there's nobody showing it at events or at least it's not done in a ways that the media would pick it up...