The Mac blogging community has made a startling discovery. The advert featuring Lauren's attempts to find a cheap Mac is in fact ... make sure you're all sitting down now ... AN AD!!
MS's shameful attempt to hoodwink people with blatant attempts at marketing has not gone unnoticed by the fair and impartial folk at AppleInsider.
Bloggers forensically studied the advertisement in slow motion, pointing out that the shots of Lauren entering and leaving the store appear to have been shot all at once; the surrounding people walking past in both shots appear in the same place. This must mean, they conclude, that Lauren never entered the store looking for the $1000 17" notebook, and that the ad simply included a scene at "the Mac store" to offer Apple some additional free advertising.
Of course, it doesn't really matter if Lauren walked into the store and spent any length of time there. The entire ad was contrived by definition. Lauren wasn't given money to find the ideal computer for her needs, she was given a specific budget and told to find a specific hardware feature that Apple does not carry.
Apple only sells one 17" notebook with a high quality, full resolution screen. No PC maker ships anything comparable to the MacBook Pro for under $1000. As the ad points out however, there are plenty of low quality, low resolution 17" screens available from PC makers trying to dangle low prices in front of consumers in the overcrowded, low differentiation market for low end, generic PCs that ship with Windows Vista.
Why would Microsoft's production company waste its time following Lauren around the Apple Store with a camera, when they knew full well that the PC definition they'd cooked up wasn't one of the three simple notebook family members Apple offers? And why would Lauren, a member of the Screen Actor's Guild, waste her time acting out a role that she wasn't even making union wages on?
Not bitter ... much.
But my favourite line was:
"Bloggers forensicially studied the ad in slow motion."
Seriously, that is one of the saddest things I've ever read. Once again, I find myself embarrassed to be a Mac user.
I think back to when I was a kid and there was an ad on the telly featuring alien robots who banged on about how the common or garden spud was inferior to dried packeted mash. Now, imagine my surprise when I study the adverts now and see that the alien robots were in fact ... PUPPETS!
I also wear Lynx and have NEVER been chased down the streets by hordes of uncontrollable women. Hard to believe, I know ...
It was an ad, folks. I believe Apple has been known to make one or two in its time. The only important questions are:
Is anything in the ad actually a lie?
How fit is Lauren?
But here's the thing. What are they actually advertising? My problem with is that it lacks focus. It doesn't actually point the user towards a specific product.