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View Thread: so now Kumo Bing?
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    It's all about conjugating the verb. "Google" conjugates brilliantly:

    "Why don't you Google it?"
    "I have Googled it."
    "Maybe you're not Googling right."

    Any name that is going to work has to be able to replace "Google" in that conversation.

    Of the three mooted names, only Hook works at all, and that's too generic, IMHO.