When will Microsoft learn? You get what you pay for. Ownership vs. Lease. Can we all be certain the Zune Store will be here tomorrow? Is Apple's pricing structure really the only thing they can attack?
Microsoft should stop slamming their competition and start pointing out great things in their products..... wait.... they tried that with the ads they shot at Best Buy advertising Windows Live Gallery etc. and were atrocious. Hire a new marketing team!